The document summarizes the third episode of a webinar series focused on bringing APIs to market, featuring insights from Chief Evangelist Kin Lane. It discusses the evolution of APIs, the challenges faced by API producers and consumers, and emphasizes the importance of transitioning from an API-last to an API-first business approach. The webinar also highlights Postman as a platform for API-first development, offering features that enhance collaboration and streamline the API lifecycle.

1. Enterprise
E-commerce
Webinar Series
Episode 3: Bringing Your
API to Market

2. Chief Evangelist,
POSTMAN
@kinlane
Kin
Lane

3. Housekeeping Items
1. Session will be 60 minutes + time for Q&A
2. This webinar is recorded
3. No audio for attendees or panelists
4. It's ok if you haven't attended previous episodes of this webinar

4. Enterprise E-commerce Series
Episode 1
Build and Test
● Organizational
● API Definitions
● Collections
● Environments
● Mocking
● Documentation
● Testing
● Feedback Loop
* Video is on YouTube
Episode 2
Deploy & Monitor
● Versioning
● Deployment
● Management
● Environments
● Monitoring
● Mocking
● Documentation
● Feedback Loops
* Video is on YouTube
Episode 3
Go To Market

5. 3 Shifts That Led to the Rise of APIs
MobileDesktop
CONSUMER
INFRASTRUCTURE
On-premise Cloud
Monolith Microservices
ARCHITECTURE

6. 1995 Today2000 2005 2010 2015
The API Explosion

7. But Most APIs Are Poorly Built
and Difficult to Use

8. API Consumers
APIs have lots of bugs and aren’t reliable
Disconnected Development Tools
No Governance or Version Control
Can’t find useful documentation
APIs are hard to use and buggy
Hard to get started with an API
API Producers and API Consumers
Are Disconnected
API Producers
X
X
X
X
X
X

9. API-Last Approach
APIs are developed tactically at
the end of the development of
a system

10. API-First Approach
APIs are developed
strategically at the beginning of
the development of a system

11. How Can You Transform from an
API-Last Business to an API-First Business?
API-Last Business API-First Business
?

12. Union Fashion

13. Jeff Wants to Modernize the Union Fashion API

14. Jeff’s Team Finds It Hard to Properly
Collaborate on Their API

15. Bringing Your API
to Market
D E M O

16. API Consumer Lifecycle
Streamline the API Producer and
API Consumer Lifecycles
API Producer Lifecycle

17. Bridge the Gap between API
Producers and API Consumers
API Producers
API Consumers

18. Transform into an API-First Business
with Postman
API-Last Business API-First Business

19. Postman is a platform for API-first
development. Postman's features simplify
each step of building an API and streamline
collaboration so you can create better
APIs—faster.
The Postman
API Platform

20. The Postman API Platform
Build Higher-Quality APIs
Discover, Explore, and Utilize APIs Faster
Collaborate on API Development
Secure, Governed, and Compliant APIs
1
2
3
4
Transform into an API-First Business
Drive API Adoption5

21. Postman Plans

22. Announcing: Unlimited APIs
Create unlimited APIs
in Postman
Sync unlimited APIs
with GitHub
U
nlim
ited
APIs
Available May 17th (Team, Business, and Enterprise Plans)

23. Coming Soon: Private API Network
Share and Discover All Your Organization’s APIs
Com
ing
Soon

24. Take a Test-Drive
postman.com/downloads

25. Complete the Survey for
a Chance to Win an
Amazon Gift Card
bit.ly/PostmanSurvey3

26. Q&A
@getpostmanpostman.com