This document summarizes the key findings of a survey on enterprise 2.0 and knowledge management. The survey found that knowledge management 1.0 focused too much on technology and not enough on culture. While knowledge remains blocked in many organizations, enterprise 2.0 shows promise in capturing knowledge work as daily work. The knowledge chain involves moving from awareness to responsiveness internally and externally. Adoption of enterprise 2.0 is driven by networking, sharing, communities and speed for those inclined towards knowledge management, whereas others see its impacts more broadly. While costs, culture and control remain impediments, enterprise 2.0 budget authority is moving bottom-up. In conclusion, enterprise 2.0 shows potential as knowledge management 2.0 if organizations

1. Enterprise 2.0 =
Knowledge
Management 2.0?
Dan Keldsen
Co-founder and Principal
www.InformationArchitected.com

2. Main Sources
for Research

3. www.aiim.org/enterprise20
441 respondents, 80+
pages, 70+ charts/figures
Released Q1 2008

4. 50 Podcasts

5. >300 comments by >170 readers
>140 MyBlogLog Community
Members
>200 Blog Entries
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>50 blogs linking back
>450 RSS readers

6. >1300 Connections

7. 15 Years in “the biz”
Lucky 13 with Delphi Group (IT, Analyst, Consultant)
2 with AIIM.org (Analyst, Educator)
Started Information Architected in 2008

8. Foundations
(Definitions)

9. Enterprise 2.0
• “The use of emergent social software
platforms within companies, or between
companies and their partners or customers”
Source: Harvard Professor Andrew McAfee

10. Enterprise 2.0
• “A system of web-based technologies that
provide rapid and agile collaboration,
information sharing, emergence and
integration capabilities in the extended
enterprise”
Source: AIIM Market IQ on Enterprise 2.0 Q1 2008 - www.aiim.org/enterprise20

11. Knowledge
Management
"Leveraging collective wisdom and experience to
accelerate innovation and responsiveness”
Source: Carl Frappaolo, “Exec Express Knowledge Management,” Capstone, 2006

12. Let’s Dive On In...

13. Early KM
(KM 1.0)

14. Automatic Analysis of E-mail Patterns
Too Much
Carried Away with
Technology
20 Algorithms for Extracting
“Knowledge” from the Information
Flow
Too Little
Painful Knowledgebase interfaces for
input (and output)

15. Individual
Short-term Incentives
Lack of Attention to
Culture
(You Get What You Reward)
Teaming
Teaming
Teaming Long-term Incentives
Teaming Teaming

17. Academic Theory
Collides with Reality

18. End Results?

19. KM 1.0 Had Success
in (Some) Orgs
(But in many more, KM is a dirty
word if known at all)

20. Still... Knowledge
Remains Blocked

21. Source:
Executive Insights into Enterprise 2.0:
Lessons from the ENTERPRISE 2.0 EXECUTIVE ROUNDTABLE
SYDNEY 13 February 2008
futureexploration.net/e2ef/blog/2008/03/complimentary_report_executive.html

22. But didn’t KM solve
this years ago?

23. No Matter How
Important We Believe
KM to Be

24. To Most
Organizations, KM is...
Under the Radar

25. Meanwhile...
KM Practitioners
say...
“I’m Not Dead Yet!”
Source: Monty Python and the Holy Grail (YouTube)

26. The Primary KM
Issues Still Remain

27. Brains...
Can’t hire the talent you
want, aren’t tapping the
talent you already have.

28. Tools
Low-barrier and Lowest-common-denominator
are not the same thing
Is E-mail the devil?

29. Mis-used,
Un-used,
and
Abused
Technology
Cartoon from:
http://blogs.technet.com/tarpara/archive/2007/09/05/evolving-company-culture-starts-with-a-sharepoint.aspx

30. NOTE TO SELF:
Yes, It
Does!
KM
ugh T
tho OU
E ven t AB
o
i s n tech, O it
to D ch
ard T te
I t’s h HOU
WIT

31. Culture Creeps
Cautiously

32. The Solution?

33. Capture “Knowledge
Work” as Daily Work
(Don’t Capture Knowledge Separately)

34. Knowledge is
Information Applied
and Re-used, not
just Collected

35. Source: www.gapingvoid.com/0804enrich.jpg

36. Loops & Emergence

37. OODA loop
Observe
Orient
Detect
Act
Source: www.thefabricator.com (graphic)
Col. John "40 second" Boyd, USAF (model)

38. Wiki Adoption Loop
From “Organisational Wiki Adoption” by Mike Cannon-Brookes (Atlassian) @ http://www.slideshare.net/mcannonbrookes/organisational-wiki-adoption/

39. The Knowledge Chain
Awareness
Responsiveness
External Internal
Source: Carl Frappaolo, “Exec Express Knowledge Management,” Capstone, 2006

40. Market Drivers for Enterprise 2.0
& Modernizing KM
Source: AIIM Market Intelligence

41. Let’s Peek at Findings
(from Market IQ on Enterprise 2.0)

42. KM-Inclined?

43. Inclination Determined
by 12 weighted profiling questions taken from
KM2 Methodology

44. How Critical is E2.0 to Your Organization’s
Overall Business Goals/Success?
Clos
e
KM I in Gene
nclin r
as M ed S al, but
ore S ee E2.
ignifi 0
cant
Source: AIIM Market Intelligence

45. How Well is Enterprise 2.0 Understood
in Your Organization?
KM I
nclin
ed a
Und Early in re
ersta
ndin
Adop g an
tion d
Source: AIIM Market Intelligence

46. In Your Organization, Which Departments
Are Primary Users of E2.0 Functionality?
E2.0
Ever is
KM I ywhere
nclin in
ed O
rgs
Source: AIIM Market Intelligence

47. What Level of Impact (Planned or Realized) Does
E2.0 Have on Individuals in Your Organization?
KM Inclined
Netw
orkin
Shar g, C
ing, o
Stro Qua mmunit
nger lity, S ies,
All Respondents for K peed
M In all
cline
d
Source: AIIM Market Intelligence

48. What Impact (Planned or Realized) Does E2.0 Have on the
Following Business Goals & Objectives in Your Organization?
KM Inclined
Inter
nal a
Colla nd E
bora xtern
tion al Ca
and
All Respondents Mag Shar pture,
nified ing a
re
Source: AIIM Market Intelligence

49. Is Implementation of E2.0 in Your Organization
Driven More by Ad Hoc Usage or a Strategy?
KM D
Acci oesn’t
dent
Hap ally
p
Strat en,
e
Nec gy is
essa
ry
Source: AIIM Market Intelligence

50. Where Do You Feel Your Organization’s Adoption
is with Regards to the Following Technologies?
(KM Inclined)
Source: AIIM Market Intelligence

51. Where Do You Feel Your Organization’s Adoption
is with Regards to the Following Technologies?
(All Respondents)
Source: AIIM Market Intelligence

52. Is an ROI Study Required as Part of
Your Planning for Enterprise 2.0?
Not
ever
warr ythin
calcu ants g
lation ROI
an e
xcus - but it’s
e to not
eithe avoid it
r!
Source: AIIM Market Intelligence

53. Does Your Organization Measure the Success
of Enterprise 2.0 the Same Way You Do?
Cultu
Matt re
ers!
Source: AIIM Market Intelligence

54. What Are the Biggest Impediments to
Implementing E2.0 in Your Organization?
Cog
nition
Cost , Cu
, and lture
Con ,
trol
Source: AIIM Market Intelligence

55. Who Specifically has Budget Authority
for Enterprise 2.0 in Your Organization?
Isn’t
E2.0
Bott Abou
Yes, om-u t
but T p?
Bud op-d
get i own
Goo saV
d Th ery
ing..
.
Source: AIIM Market Intelligence

56. So is E2.0 = KM 2.0?

57. What do YOU think?

58. Is your
Information
Architected
for
Knowledge
Management?

59. Is your
Information
Architected
for
Enterprise 2.0?

60. Is your Culture ready
for this?

61. How can you be
certain?

62. Always open to Dan Keldsen
Discuss, Debate, Co-founder and Principal
CONSULT and 617-933-9655
dk@InformationArchitected.com
EDUCATE
Further details on our Enterprise 2.0 and Knowledge
Management capabilities at:
www.InformationArchitected.com/
KnowledgeManagement