Descriptive Analysis of observed relationship between Use of Social Media and Social Movements in studies published in the field of Communications between 2011 and 2014
This is a presentation given at the ICWSM 2010 in Washington, DC (www.icwsm.org). You can watch a video of the presentation on videolectures.net
Twitter is a microblogging website where users read and write millions of short messages on a variety of topics every day. This study uses the context of the German federal election to investigate whether Twitter is used as a forum for political deliberation and whether online messages on Twitter validly mirror offline political sentiment. Using LIWC text analysis software, we conducted a content-analysis of over 100,000 messages containing a reference to either a political party or a politician. Our results show that Twitter is indeed used extensively for political deliberation. We find that the mere number of messages mentioning a party reflects the election result. Moreover, joint mentions of two parties are in line with real world political ties and coalitions. An analysis of the tweets’ political sentiment demonstrates close correspondence to the parties' and politicians’ political positions indicating that the content of Twitter messages plausibly reflects the offline political landscape. We discuss the use of microblogging message content as a valid indicator of political sentiment and derive suggestions for further research.
Twitter Based Outcome Predictions of 2019 Indian General Elections Using Deci...Ferdin Joe John Joseph PhD
Presented at the 4th International Conference on Information Technology InCIT 2019 organised by Thai-Nichi Institute of Technology and Council of IT Deans in Thailand (CITT)
Descriptive Analysis of observed relationship between Use of Social Media and Social Movements in studies published in the field of Communications between 2011 and 2014
This is a presentation given at the ICWSM 2010 in Washington, DC (www.icwsm.org). You can watch a video of the presentation on videolectures.net
Twitter is a microblogging website where users read and write millions of short messages on a variety of topics every day. This study uses the context of the German federal election to investigate whether Twitter is used as a forum for political deliberation and whether online messages on Twitter validly mirror offline political sentiment. Using LIWC text analysis software, we conducted a content-analysis of over 100,000 messages containing a reference to either a political party or a politician. Our results show that Twitter is indeed used extensively for political deliberation. We find that the mere number of messages mentioning a party reflects the election result. Moreover, joint mentions of two parties are in line with real world political ties and coalitions. An analysis of the tweets’ political sentiment demonstrates close correspondence to the parties' and politicians’ political positions indicating that the content of Twitter messages plausibly reflects the offline political landscape. We discuss the use of microblogging message content as a valid indicator of political sentiment and derive suggestions for further research.
Twitter Based Outcome Predictions of 2019 Indian General Elections Using Deci...Ferdin Joe John Joseph PhD
Presented at the 4th International Conference on Information Technology InCIT 2019 organised by Thai-Nichi Institute of Technology and Council of IT Deans in Thailand (CITT)
Presentation done by Thimothy Lee, Sung-Byung Yang, Chulmo Koo and Namho Chung, during "Online reviews" workshop, of the ENTER2015 eTourism conference.
Presentation done by Pascal Gebert, during "Digitally bringing products and destinations closer to demand" workshop, of the ENTER2015 eTourism conference.
Presentation done by Nicholas Hall, during "Digitally bringing products and destinations closer to demand" workshop, of the ENTER2015 eTourism conference.
Presentation done by Marta Sabou, Adrian M.P. Brașoveanu, & Irem Önder, during "Intelligence & analytics" workshop, of the ENTER2015 eTourism conference.
Presentation done by Christoph Brülhart, during "Swiss eTourism Day - Relevant Swiss eMarketing Practices in Tourism: The Tourism Destination Perspective" of the ENTER2015 eToursim conference
Presentation done by Carlo Terreni, during "Strategic approaches for better marketed tourism destinations" workshop, of the ENTER2015 eTourism conference.
Presentation done by Yi-‐Chi, Chiu, Kuo-Shu Luo, Chih-Wei Chao, Shu‐Ping Lu and Chi‐Hua Chen, during "Recommender systems" workshop, of the ENTER2015 eTourism conference.
Presentation done by Thimothy Lee, Sung-Byung Yang, Chulmo Koo and Namho Chung, during "Online reviews" workshop, of the ENTER2015 eTourism conference.
Presentation done by Pascal Gebert, during "Digitally bringing products and destinations closer to demand" workshop, of the ENTER2015 eTourism conference.
Presentation done by Nicholas Hall, during "Digitally bringing products and destinations closer to demand" workshop, of the ENTER2015 eTourism conference.
Presentation done by Marta Sabou, Adrian M.P. Brașoveanu, & Irem Önder, during "Intelligence & analytics" workshop, of the ENTER2015 eTourism conference.
Presentation done by Christoph Brülhart, during "Swiss eTourism Day - Relevant Swiss eMarketing Practices in Tourism: The Tourism Destination Perspective" of the ENTER2015 eToursim conference
Presentation done by Carlo Terreni, during "Strategic approaches for better marketed tourism destinations" workshop, of the ENTER2015 eTourism conference.
Presentation done by Yi-‐Chi, Chiu, Kuo-Shu Luo, Chih-Wei Chao, Shu‐Ping Lu and Chi‐Hua Chen, during "Recommender systems" workshop, of the ENTER2015 eTourism conference.
Consumer Perception and Purchase Intention towards SmartwatchesIOSRJBM
The smartwatches is an innovative gadget launched in the recent years. This paper describes about the perception and purchase intention of consumers about smartwatches. A structured questionnaire had been used for primary data collection and statistical tools like descriptive statistics and frequency analysis have been used for data analysis. It is found from this study people who are aware about smartwatches are having positive purchase intention. This paper helps the marketers to design effective marketing strategies with regard to smartwatches.
Scottish Independence Forum 3 June13 (Summary)keironbailey
Scottish Independence Event held 3rd June 2013 in Perth. Structured Public Involvement protocol provided by Community Decisions. Forum delivered in collaboration with University of the Third Age; University of Dundee; and Five Million Questions.
File created K. Bailey Aug 13 for sharing/demonstration purposes.
Going social: why patient organizations cannot ignore social media Len Starnes
Presentation goven at the 7th Annual International Experience Exchange for Patient Organizations, Munich, 3 - 4 March 2015; #IEEPO2015. The event was sponsored by Roche.
Some 300 participants attended representing over 40 patient organizations worldwide. The final day of the meeting was dedicated to social media and how they can help patient organizations achieve their goals
The Impact of Influencer Marketing on the viewing choice of OTT PlatformsAMIT KUMAR MANDAL
We live in a digital age when everyone has access to the internet, a medium that connects and informs everyone.
Digital media, sometimes known as alternative media, is how the internet allows us to communicate, consume material, and obtain fashion inspiration from online influencers.
Deconstruction of Literature Matrix
Source 1
Source 2
Source 3
APA Reference
LaMontagne, L. (2015). MarketingSherpa consumer purchase preference survey: Demographics of customer reasons to follow brands’ social accounts. Retrieved from https://www.marketingsherpa.com/article/chart/demographics-why-customer-follow-brands-social-media
Laroche, M., Habibi, M. R., & Richard, M. O. (2013). To be or not to be in social media: How brand loyalty is affected by social media? International Journal of Information Management, 33(1). 76–82. doi:10.1016/j.ijinfomgt.2012.07.003
M. Onur Gulbahar, M. O. &.Fazli, Y. (2015). Marketing efforts related to Social Media channels and mobile application usage in Tourism: a Case study in Istanbul. Procedia - Social and Behavioral Sciences, 195(3). 453-462. doi:10.1016/j.sbspro.2015.06.489
Purpose & Significance (Theme)
Discover why people from different ages and locations follow product brands on social media.
The research aimed to understand the effects of Social media, and customer loyalty regarding product brands.
The author’s research exemplified the efforts performed by hotel management in Istanbul to market hotel services on Social media channels, and mobile applications.
Research Question(s):
For which of the following reasons, if any, do you follow, like, and/or connect with a brand's social media account(s)?
Is brand loyalty affected by the social media?
Which social media channel is preferred for marketing efforts in Turkey or which channels are used by companies for CRM based efforts?
Design and Population:
Study Design
Subjects
The population used was diverse. People from the age of 18 to above 65 were used. They were from different genders and occupations.
The research focused on 441 respondents. The research did not identify the specific ages or locations of the subjects used.
The research concentrated on nineteen hotels in Istanbul.
Methodology:
Instrumentation
Procedures
Statistical Analysis
Limitations & Assumptions
Online survey. The research was carried out using different social media platforms. This was to know the number of people using the platforms and to know the effect that the platforms have on them when it comes to following a brand on the social media.
Researchers sent questionnaires through several posts on websites, such as Facebook, MySpace, and Twitter along with distribution lists. The research process and all the procedures took place on the social media. This was to make sure that information is only gathered from the involved parties.
In-depth questions; field survey. For the research to obtain information that could be of help, a field survey was done. This included visiting some hotels within Istanbul and asking questions about the effects of social media on their marketing strategies. Nineteen hotels were interviewed.
Results:
Key Findings:
Hypothesis Supported
The young are the most likely to follow up brands on the social media whereas the elderly rarely follow up.
Peter Levesque explores the critical areas of measuring, interpreting, and analyzing results to ensure continual improvement of KT activities to produce intended results.
Predictors of Users' Willingness to Personalize Web Search: FQAS2013Arjumand Younus
This paper presents a user survey-based analysis of the correlation between the users' willingness to personalize Web search and their social network usage patterns. The participants' responses to the survey questions enabled us to use a regression model for identifying the relationship between SNS variables and willingness to personalize Web search; the obtained results show that there is a strong relationship between willingness for personalized Web search and social network usage patterns.
Theory-Based Approaches for Assessing the Impact of Integrated Systems Research - Brian Belcher, Royal Roads University. Measuring the Impact of Integrated Systems Research (September 27, 2021 – September 30, 2021). Three-day virtual workshop co hosted by the CGIAR Research Programs on Water Land and Ecosystems (WLE); Forests, Trees and Agroforestry (FTA); Policies, Institutions, and Markets (PIM); and SPIA, the Standing Panel on Impact Assessment of the CGIAR. The workshop took stock of existing and new methodological developments of monitoring, evaluation and impact assessment work, and discussed which are suitable to evaluate and assess complex, integrated systems research.
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This presentation will define the public relations theory of relationship management and identify how it can be utilized through social media by examining social analytics applications. Moving away from traditional measurements focused on quantity, organizations should measure their success based on the quality of the relationship between an organization and its publics and can do so using social analytics.
Similar to Travel Social Media Involvement: A Proposed Measure (20)
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
Ethnobotany and Ethnopharmacology:
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The Art Pastor's Guide to Sabbath | Steve ThomasonSteve Thomason
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How to Make a Field invisible in Odoo 17Celine George
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The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
The French Revolution Class 9 Study Material pdf free download
Travel Social Media Involvement: A Proposed Measure
1. ENTER 2015 Research Track Slide Number 1
Travel Social Media Involvement: A
Proposed Measure
Suzanne Amaro
Paulo Duarte
Polytechnic Institute of Viseu, Portugal
samaro@estgv.pt
2. ENTER 2015 Research Track Slide Number 2
Main Aim of Study
• Propose a measure to examine travellers’
level of involvement with travel social
media websites
3. ENTER 2015 Research Track Slide Number 3
Literature Review
• Social Media Websites extremely popular
to search for travel information
• Many studies have demonstrated the
importance and impact of Social Media on
travel decisions (e.g. Fotis et al., 2012; Gretzel & Yoo, 2008;
Gretzel et al., 2007; O’Conner, 2008; Sparks and Browning, 2011; Vermeulen
& Seegers, 2009; Xiang & Greztel, 2010; Yoo & Gretzel, 2012)
• Informational Benefits (Parra-López et al., 2012; Chung &
Buhalis, 2008) and Hedonic Benefits (Chung & Buhalis, 2008;
Gretzel et al., 2007, Gretzel & Yoo, 2008; Wang & Fesenmaier, 2004)
4. ENTER 2015 Research Track Slide Number 4
Literature Review
• Some travellers have an active behaviour
on social media Websites, while others are
not as active.
• There is a huge gap between those who use
travel generated content and the number
of content creators (Yoo & Gretzel, 2011).
• Differences between Tripadvisor members
regarding social media use (Gretzel et al., 2007).
5. ENTER 2015 Research Track Slide Number 5
Literature Review
• Social Media Involvement
• Involvement is both a mental state and a
behavioural process (Stone,1984)
• A person’s level of interest, emotional
attachment or arousal with social media.
6. ENTER 2015 Research Track Slide Number 6
Interest in
Social Media
Social Media
Involvement
Perceived
Playfulness
Social Media
Consumption
Social Media
Creation
7. ENTER 2015 Research Track Slide Number 7
Methodolgy
Interest in
Social Media
Social Media for travel purposes is….
McQuarrie and Munson (1992)
8. ENTER 2015 Research Track Slide Number 8
Methodolgy
Perceived
Playfulness
Adapted from Lee, Cheung and Chen (2005), Moon and
Kim (2001) and Verhoef and Langerak (2001)
9. ENTER 2015 Research Track Slide Number 9
Methodolgy
Social Media
Consumption
Before travelling….
While travelling….
10. ENTER 2015 Research Track Slide Number 10
Methodolgy
Social Media
Creation
While travelling….
After travelling….
12. ENTER 2015 Research Track Slide Number 12
Instrument Validation
• The reliability and validity of the measures
were tested with a confirmatory factor
analysis (CFA) using SmartPLS
• This approach is considered to be more
reliable and valid than other approaches
(Afthanorhan, 2013).
• PLS-SEM readily incorporates both
reflective and formative measures (Hair et al., 2014).
13. ENTER 2015 Research Track Slide Number 13
Reliability and Validity Measures
• Indicator loadings between 0.72 and 0.95
and were found to be significant
• Cronbach’s Alfas between 0.9 and 0.94 (> 0.6)
• Composite Reliabilities 0.93 and 0.95 (> 0.7)
• AVE between 0.68 and 0.82 (>0.5)
14. ENTER 2015 Research Track Slide Number 14
Discriminant Validity
Interest in
Social Media
Perceived
Playfulness
Social Media
Consumption
Social Media
Creation
Interest in SM 0.87
Perceived
Playfulness
0.54 0.91
Social Media
Consumption
0.41 0.78 0.89
Social Media
Creation
0.41 0.60 0.56 0.82
Fornell-Larcker criterion
15. ENTER 2015 Research Track Slide Number 15
Discriminant Validity
Interest in
SM PP in SM
Social Media
Consumption
Social Media
Creation
ISM1 0.84 0.48 0.38 0.38
ISM2 0.88 0.47 0.34 0.38
ISM3 0.88 0.49 0.38 0.43
ISM4 0.89 0.48 0.34 0.37
ISM5 0.86 0.43 0.35 0.32
PP1 0.52 0.95 0.76 0.60
PP2 0.53 0.95 0.73 0.60
PP3 0.54 0.93 0.72 0.56
PP4 0.35 0.80 0.61 0.41
SMC1 0.31 0.70 0.90 0.43
SMC2 0.42 0.71 0.90 0.53
SMC3 0.37 0.72 0.95 0.50
SMC4 0.36 0.72 0.95 0.49
SMC5 0.38 0.64 0.77 0.54
SMCR1 0.32 0.45 0.44 0.72
SMCR2 0.33 0.48 0.54 0.75
SMCR3 0.42 0.57 0.46 0.86
SMCR4 0.40 0.53 0.50 0.92
SMCR5 0.26 0.36 0.32 0.77
SMCR6 0.39 0.54 0.47 0.90
PP – Perceived Playfulness; SM – Social Media
Cross-Loadings
16. ENTER 2015 Research Track Slide Number 16
First Order Constructs Weights
Interest in
Social Media
Social Media
Involvement
Perceived
Playfulness
Social Media
Consumption
Social Media
Creation
0.34***
0.32***
0.29***
0.27***
17. ENTER 2015 Research Track Slide Number 17
Conclusions
• The results empirically show that social
media involvement can be conceptualized
as a formative construct composed by four
distinct dimensions
• Travellers that are more involved are an
attractive segment
• Useful for online personalization and
segmentation or to predict behaviours
18. ENTER 2015 Research Track Slide Number 18
TRIPADVISOR app downloaded 550 times2.300 contributions to TRIPADVISORThank You!
During this presentation…
Editor's Notes
They have an impact on decisions, negative reviews will elimante a hotel from consideration, reviews are more importante than price, 80% read at least 6 reviews, they are considered to be more trustworthy, people are willing to pay more if the hotel has had a postiive review, looking at other comments is the most travel related activity done online
Custom animation effects: picture pan in window with text fade-in and fade-out
(Advanced)
Tip: For best results, select a high-resolution, vertically oriented picture, where the picture height is larger than the slide height. The picture in the example above is 15” high and 10” wide. (Normal slide dimensions are 7.5” high and 10” wide.)
To reproduce the picture effects on this slide, do the following:
On the Home tab, in the Slides group, click Layout, and then click Blank.
On the Insert tab, in the Illustrations group, click Picture. In the Insert Picture dialog box, select a picture, and then click Insert.
Select the picture. Under Picture Tools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher. In the Size and Position dialog box, on the Size tab, resize or crop the picture as needed so that under Size and rotate, the Height box is set to 15” and the Width box is set to 10”. Resize the picture under Size and rotate by entering values into the Height and Width boxes. Crop the picture under Crop from by entering values into the Left, Right, Top, and Bottom boxes.
On the Home tab, in the Drawing group, click Arrange, point to Align, and then do the following:
Click Align to Slide.
Click Align Top.
Click Align Center.
The remainder of picture will extend beyond the bottom edge of the slide area. You may need to zoom out to view your slide. To zoom out, on the View tab, in the Zoom group, click Zoom. In the Zoom dialog box, select 33%.
To reproduce the shape effects on this slide, do the following:
On the Home tab, in the Drawing group, click Shapes, and then under Rectangles click Rounded Rectangle (second option from the left). On the slide, drag to draw a rounded rectangle.
Select the rounded rectangle. Under Drawing Tools, on the Format tab, in the Size group, do the following:
In the Shape Height box, enter 2.5”.
In the Shape Width box, enter 8”.
Under Drawing Tools, on the Format tab, in the Shape Styles group, do the following:
Click the arrow next to Shape Fill, and then click No Fill.
Click the arrow next to Shape Outline, and then under Theme Colors click White, Background 1 (first row, first option from the left).
Under Drawing Tools, on the Format tab, in the bottom right corner of the Shape Styles group, click the Format Shape dialog box launcher. In the Format Shape dialog box, in the left pane, click Line Style. In the Line Style pane, in the Width box, enter 10 pt.
Also in the Format Shape dialog box, in the left pane, click 3-D Format, and then do the following in the 3-D Format pane:
Under Bevel, click the button next to Top, and then under Bevel click Circle (first row, first option from the left).
Under Surface, click the button next to Material, and then under Standard click Warm Matte (second option from the left). Click the button next to Lighting, and then under Cool click Freezing (second option from the left).
On the Home tab, in the Drawing group, click Arrange, point to Align, and then do the following:
Click Align to Slide.
Click Align Middle.
Click Align Center.
On the Home tab, in the Drawing group, click Shapes, and then under Rectangles click Rectangle (first option from the left). On the slide, drag to draw a rectangle.
Select the rectangle. Under Drawing Tools, on the Format tab, in the Size group, do the following:
In the Shape Height box, enter 2.51”.
In the Shape Width box, enter 10”.
Under Drawing Tools, on the Format tab, in the Shape Styles group, click the arrow next to Shape Outline, and then click No Outline.
Under Drawing Tools, on the Format tab, in the Shape Styles group, click the arrow next to Shape Fill, point to Gradient, and then click More Gradients.
In the Format Shape dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following:
In the Type list, select Linear.
Click the button next to Direction, and then click Linear Down (first row, second option from the left).
Under Gradient stops, click Add or Remove until two stops appear in the drop-down list.
Also under Gradient stops, customize the gradient stops as follows:
Select Stop 1 from the list, and then do the following:
In the Stop position box, enter 0%.
Click the button next to Color, and then under Theme Colors click Black, Text 1 (first row, second option from the left).
Select Stop 2 from the list, and then do the following:
In the Stop position box, enter 100%.
Click the button next to Color, and then under Theme Colors click Black, Text 1, Lighter 25% (fourth row, second option from the left).
On the Home tab, in the Drawing group, click Arrange, point to Align, and then do the following:
Click Align to Slide.
Click Align Top.
Click Align Center.
Select the rectangle. On the Home tab, in the Clipboard group, click the arrow under Paste, and then click Duplicate.
Select the duplicate rectangle. On the Home tab, in the Drawing group, click the arrow next to Shape Fill, point to Gradient, and then click More Gradients. In the Format Shape dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following:
In the Type list, select Linear.
Click the button next to Direction, and then click Linear Down (first row, second option from the left).
Under Gradient stops, click Add or Remove until two stops appear in the drop-down list.
Also under Gradient stops, customize the stops as follows:
Select Stop 1 from the list, and then do the following:
In the Stop position box, enter 0%.
Click the button next to Color, and then under Theme Colors click Black, Text 1, Lighter 25% (fourth row, second option from the left).
Select Stop 2 from the list, and then do the following:
In the Stop position box, enter 100%.
Click the button next to Color, and then under Theme Colors click Black, Text 1 (first row, second option from the left).
On the Home tab, in the Drawing group, click Arrange, point to Align, and then do the following:
Click Align to Slide.
Click Align Bottom.
Click Align Center.
On the Home tab, in the Drawing group, click Shapes, and then under Rectangles click Rectangle (first option from the left). On the slide, drag to draw a rectangle.
Select the rectangle. Under Drawing Tools, on the Format tab, in the Size group, do the following:
In the Shape Height box, enter 2.55”.
In the Shape Width box, enter 1.06”.
Under Drawing Tools, on the Format tab, in the bottom right corner of the Shape Styles group, click the Format Shape dialog box launcher. In the Format Shape dialog box, in the left pane, click Line Color. In the Line Color pane, select No line.
Also in the Format Shape dialog box, in the left pane, click Fill. In the Fill pane, select Solid fill, click the button next to Color, and then under Theme Colors click Black, Text 1, Lighter 25% (fourth row, second option from the left).
On the Home tab, in the Drawing group, click Arrange, point to Align, and then do the following:
Click Align to Slide.
Click Align Right.
Click Align Middle.
Select the rectangle. On the Home tab, in the Clipboard group, click the arrow under Paste, and then click Duplicate.
Select the duplicate rectangle. On the Home tab, in the Drawing group, click Arrange, point to Align, and then do the following:
Click Align to Slide.
Click Align Left.
Click Align Middle.
On the Home tab, in the Editing group, click Select, and then click Selection Pane. In the Selection and Visibility pane, select the rounded rectangle.
On the Home tab, in the Drawing group, click Arrange, and then click Bring to Front.
In the Selection and Visibility pane, press and hold CTRL, and then select the rounded rectangle and four rectangles.
On the Home tab, in the Drawing group, click Arrange, and then click Group.
To reproduce the text effects on this slide, do the following:
On the Insert tab, in the Text group, click Text Box. On the slide, drag to draw a text box.
Enter text in the text box, and then select the text. On the Home tab, in the Font group, select Calibri from the Font list, enter 26 in the Font Size box, click the arrow next to Font Color, and then under Theme Colors click White, Background 1 (first row, first option from the left).
Drag the text box to the lower left corner of the slide, under the rounded rectangle.
To reproduce the animation effects for the picture on this slide, do the following:
On the Animations tab, in the Animations group, click Custom Animation.
In the Selection and Visibility pane, select the picture, and then do the following in the Custom Animation task pane:
Click Add Effect, point to Entrance, and then click More Effects. In the Add Entrance Effect dialog box, under Subtle, click Fade, and then click OK.
Under Modify: Fade, in the Start list, select With Previous.
Under Modify: Fade, in the Speed list, select Medium.
Click Add Effect, point to Motion Paths, and then click Up. Under Modify: Up, in the Start list, select With Previous.
Also in the Custom Animation task pane, click the arrow to the right of the second animation effect (up motion path for the picture), and then click Timing. In the Up dialog box, on the Timing tab, in the Speed box, enter 20 seconds, and then click OK.
On the slide, select the Up motion path, and then do the following:
Press and hold SHIFT, and then drag the end point (red arrow) of the motion path to the top edge of the slide.
Press and hold Shift, and then drag the starting point (green arrow) of the motion path to the bottom edge of the slide.
To reproduce the animation effects for the text on this slide, do the following:
On the slide, select the text box. In the Custom Animation task pane, click Add Effect, point to Entrance, and then click More Effects. In the Add Entrance Effect dialog box, under Subtle, click Fade, and then click OK. Under Modify: Fade, do the following:
In the Start list, select With Previous.
In the Speed list, select Very Fast.
Click the arrow to the right of the third animation effect (fade entrance effect for the text box), and then click Timing. In the Fade dialog box, on the Timing tab, in the Delay box, enter 3.0, and then click OK.
In the Custom Animation task pane, click Add Effect, point to Exit, and then click More Effects. In the Add Entrance Effect dialog box, under Subtle, click Fade, and then click OK. Under Modify: Fade, do the following:
In the Start list, select With Previous.
In the Speed list, select Very Fast.
Click the arrow to the right of the fourth animation effect (fade exit effect for the text box), and then click Timing. In the Fade dialog box, on the Timing tab, in the Delay box, enter 8.0, and then click OK.
In the Selection and Visibility pane, select the text box. On the Home tab, in the Clipboard group, click the arrow under Paste, and then click Duplicate.
On the slide, click in the second text box and edit the text.
In the Custom Animation task pane, do the following:
Select the fifth animation effect (fade entrance effect for the second text box). Click the arrow to the right of the effect, and then click Timing. In the Fade dialog box, on the Timing tab, in the Delay box, enter 8.5, and then click OK.
Select the sixth animation effect (fade exit effect for the second text box). Click the arrow to the right of the effect, and then click Timing. In the Fade dialog box, on the Timing tab, in the Delay box, enter 13.0, and then click OK.
In the Selection and Visibility pane, select the second text box. On the Home tab, in the Clipboard group, click the arrow under Paste, and then click Duplicate.
On the slide, click in the third text box and edit the text.
In the Custom Animation task pane, do the following:
Select the seventh animation effect (fade entrance effect for the third text box). Click the arrow to the right of the effect, and then click Timing. In the Fade dialog box, on the Timing tab, in the Delay box, enter 13.5, and then click OK.
Select the eighth animation effect (fade exit effect for the third text box). Click the arrow to the right of the effect, and then click Timing. In the Fade dialog box, on the Timing tab, in the Delay box, enter 19.5, and then click OK.
In the Selection and Visibility pane, press and hold CTRL, and then select the three text boxes. On the Home tab, in the Drawing group, click Arrange, point to Align, and then do the following:
Click Align Selected Objects.
Click Align Middle.
Click Align Center.
With all three text boxes still selected, drag the text boxes to the lower left corner of the rounded rectangle.
To reproduce the animation effects for the shapes on this slide, do the following:
In the Selection and Visibility pane, select the group of shapes that contains the rounded rectangle and four rectangles.
In the Custom Animation task pane, do the following:
Click Add Effect, point to Exit, and then click More Effects. In the Add Exit Effect dialog box, under Moderate, click Stretchy, and then click OK.
Under Modify: Stretchy, in the Start list, select After Previous.
Under Modify: Stretchy, in the Speed list, select Medium.