In the presentation I point out how the ability of visual communication to express core customer and brand messages across multiple forms of media has not changed much. However, shifts from locomotion to services, from pages to rich interactions, from sites to content experiences, and from content creation by webmasters to everyone online have introduced unique opportunities and constraints that the presentation layer of Web applications needs to account for.
This document discusses how emojis, emoticons, and text speak can be used to teach students. It provides background on the origins of emoticons in 1982 as ways to convey tone and feelings in text communications. It then suggests that with text speak and emojis, students can translate, decode, summarize, play with language, and add emotion to language. A number of websites and apps that can be used for emoji-related activities, lessons, and discussions are also listed.
Study: The Future of VR, AR and Self-Driving CarsLinkedIn
We asked LinkedIn members worldwide about their levels of interest in the latest wave of technology: whether they’re using wearables, and whether they intend to buy self-driving cars and VR headsets as they become available. We asked them too about their attitudes to technology and to the growing role of Artificial Intelligence (AI) in the devices that they use. The answers were fascinating – and in many cases, surprising.
This SlideShare explores the full results of this study, including detailed market-by-market breakdowns of intention levels for each technology – and how attitudes change with age, location and seniority level. If you’re marketing a tech brand – or planning to use VR and wearables to reach a professional audience – then these are insights you won’t want to miss.
Artificial intelligence (AI) is everywhere, promising self-driving cars, medical breakthroughs, and new ways of working. But how do you separate hype from reality? How can your company apply AI to solve real business problems?
Here’s what AI learnings your business should keep in mind for 2017.
This presentation includes Altimeter Group research first shared in two previously published artifacts. We are publishing this research in the form of a PowerPoint presentation so that you can use and share our Open Research within your own presentations. The quotes in this presentation are from social strategists and executives interviewed for the e-book, The Seven Success Factors of Social Business Strategy (available at: http://bit.ly/7-success-factors). The data charts in this presentation are from the report, The State of Social Business 2013: The Maturing of Social Media into Social Business (available at: http://bit.ly/ssb-2013). Data is based on Altimeter Group’s annual survey of social strategists and executives, from 2010-2013.
Benchmarking Your Initiatives: Findings from 2014 Survey of Social Media in A...Michael Stoner
This presentation was given at the CASE Social Media & Community Conference in Marina Del Rey on 19 March 2014. It provides initial findings and observations from the 2014 Survey of Social Media & Advancement sponsored by CASE, Huron Education, and mStoner, Inc.
Benchmarking Your Initiatives: Findings from 2014 Survey of Social Media in A...mStoner, Inc.
This presentation was given at the CASE Social Media & Community Conference in Marina Del Rey on 19 March 2014. It provides initial findings and observations from the 2014 Survey of Social Media & Advancement sponsored by CASE, Huron Education, and mStoner, Inc.
2014 CASE SMC Conference Presentation HandoutmStoner, Inc.
This document summarizes the findings of the 2014 Survey of Social Media in Advancement conducted by CASE, Huron Consulting Group, and mStoner. Some key findings include:
- Facebook, Twitter, LinkedIn, YouTube, and Instagram are the most commonly used social media channels. Twitter saw the largest increase in being identified as the most successful channel for goals.
- Less than half of respondents said their institution's leader has a social media presence, most commonly on Twitter. Few measure the effectiveness of these efforts.
- Email is still seen as more successful than social media for most goals. However, more institutions are using social media for fundraising and have raised increasing amounts that way.
In the presentation I point out how the ability of visual communication to express core customer and brand messages across multiple forms of media has not changed much. However, shifts from locomotion to services, from pages to rich interactions, from sites to content experiences, and from content creation by webmasters to everyone online have introduced unique opportunities and constraints that the presentation layer of Web applications needs to account for.
This document discusses how emojis, emoticons, and text speak can be used to teach students. It provides background on the origins of emoticons in 1982 as ways to convey tone and feelings in text communications. It then suggests that with text speak and emojis, students can translate, decode, summarize, play with language, and add emotion to language. A number of websites and apps that can be used for emoji-related activities, lessons, and discussions are also listed.
Study: The Future of VR, AR and Self-Driving CarsLinkedIn
We asked LinkedIn members worldwide about their levels of interest in the latest wave of technology: whether they’re using wearables, and whether they intend to buy self-driving cars and VR headsets as they become available. We asked them too about their attitudes to technology and to the growing role of Artificial Intelligence (AI) in the devices that they use. The answers were fascinating – and in many cases, surprising.
This SlideShare explores the full results of this study, including detailed market-by-market breakdowns of intention levels for each technology – and how attitudes change with age, location and seniority level. If you’re marketing a tech brand – or planning to use VR and wearables to reach a professional audience – then these are insights you won’t want to miss.
Artificial intelligence (AI) is everywhere, promising self-driving cars, medical breakthroughs, and new ways of working. But how do you separate hype from reality? How can your company apply AI to solve real business problems?
Here’s what AI learnings your business should keep in mind for 2017.
This presentation includes Altimeter Group research first shared in two previously published artifacts. We are publishing this research in the form of a PowerPoint presentation so that you can use and share our Open Research within your own presentations. The quotes in this presentation are from social strategists and executives interviewed for the e-book, The Seven Success Factors of Social Business Strategy (available at: http://bit.ly/7-success-factors). The data charts in this presentation are from the report, The State of Social Business 2013: The Maturing of Social Media into Social Business (available at: http://bit.ly/ssb-2013). Data is based on Altimeter Group’s annual survey of social strategists and executives, from 2010-2013.
Benchmarking Your Initiatives: Findings from 2014 Survey of Social Media in A...Michael Stoner
This presentation was given at the CASE Social Media & Community Conference in Marina Del Rey on 19 March 2014. It provides initial findings and observations from the 2014 Survey of Social Media & Advancement sponsored by CASE, Huron Education, and mStoner, Inc.
Benchmarking Your Initiatives: Findings from 2014 Survey of Social Media in A...mStoner, Inc.
This presentation was given at the CASE Social Media & Community Conference in Marina Del Rey on 19 March 2014. It provides initial findings and observations from the 2014 Survey of Social Media & Advancement sponsored by CASE, Huron Education, and mStoner, Inc.
2014 CASE SMC Conference Presentation HandoutmStoner, Inc.
This document summarizes the findings of the 2014 Survey of Social Media in Advancement conducted by CASE, Huron Consulting Group, and mStoner. Some key findings include:
- Facebook, Twitter, LinkedIn, YouTube, and Instagram are the most commonly used social media channels. Twitter saw the largest increase in being identified as the most successful channel for goals.
- Less than half of respondents said their institution's leader has a social media presence, most commonly on Twitter. Few measure the effectiveness of these efforts.
- Email is still seen as more successful than social media for most goals. However, more institutions are using social media for fundraising and have raised increasing amounts that way.
Social indicator - Identifying Influencers And Measuring Their Success On Soc...Gabriella Fonseca Ribeiro
Social Indicator’s theoretical framework and scores provide a reliable and transparent method to identify influencers and measure their success by analysing engagement, supporting comparisons with other accounts and providing better insights to determine ROI in the social media landscape.
www.socialindicator.nl
Developing the Social Media Value Chain_Littlewood_Bick_2015_PresentationKerry Littlewood
The document proposes a conceptual framework for measuring social media. It conducted interviews with social media experts in South Africa to develop this framework.
It found that firms invest in social media for marketing, customer relationship management, and business objectives. Key investments are in people, content, and analytics tools. Firms also focus on integrated communications and targeting the right audience.
Customers engage in different levels, with 1% being highly active influencers. Listening to customers and influencer marketing are important.
Returns are measured against objectives like awareness, engagement, and business outcomes. Key metrics include reach, engagement, brand mentions, and sentiment. Timing of social media campaigns is also important to maximize success.
The
The State of Corporate Social Media 2012Nick Johnson
"The State of Corporate Social Media" is a free briefing from Useful Social Media on how large companies are using social media, written by @gnjohnson.
The 2012 edition features over 40 pages of stats, facts, benchmarks and analysis on how social media is impacting business.
Why social media marketing is inevitable for educational institutes Business ...Sadrani Yash
The document discusses the importance of social media marketing for educational institutes. It finds that 82% of experts agree that social media marketing is essential for educational institutes. Social media helps institutes with branding, admissions, showcasing programs, gaining feedback and engaging students. It is seen as a better marketing tool due to the prevalence of youth on social platforms and its ability to widely target audiences in a cost effective manner. Social media marketing is also considered important as it allows for quick modifications and reposting of content to stay relevant.
An introduction to the new technology scene, including blogs, YouTube, Facebook, Change.org, and more! Jennifer Berk from Amplify Public Affairs, LLC will demonstrate how to use these new tools to create connections at work with colleagues, volunteers, donors, and clients. This workshop is co-sponsored by the Young Nonprofit Professionals Network of DC and the Capital Area Food Bank's Agency Achievement Academy (A3).
The document discusses digital marketing in India. It begins with an introduction to advertising and marketing agencies. It then defines digital marketing as marketing that uses electronic devices like computers, smartphones, and tablets to engage with customers.
The literature review discusses how digital marketing allows businesses to better understand customers through measurable online networks and real-time feedback. It also outlines how digital marketing utilizes mass media like the internet and search engine optimization.
The document then provides a brief history of digital marketing, tracing it back to search engines in the 1990s and the rise of companies like Google that drove search engine optimization practices for major companies in the 2000s and 2010s.
The document provides guidance on developing an effective social media communications strategy, including:
1. It discusses monitoring social media to understand audiences and measure engagement, as well as setting SMART goals to evaluate performance over time.
2. Steps are outlined to define the strategy by clarifying business goals and how social media aligns with marketing, customer service, and other departments.
3. Recommendations are made to proactively engage with audiences, listen to feedback, and quickly address any issues rather than just promoting content.
“How Marketers are using Social Media Marketing to grow their Business”Tamanna Satsangi
This study set out to understand how marketers are using social media to grow and promote their businesses and also how consumers are dealing with SMM.
The document discusses whether Facebook is still an important platform for marketing. It notes that while social media has expanded, Facebook argues it can still help brands reach large audiences. The article cites an example of a successful cross-media campaign by Nestle Maggi in Germany that saw increased sales through combining Facebook posts, print ads, and TV ads. It also discusses a Monopoly campaign on Facebook that engaged fans in over 120 countries to vote on changing one of the game tokens. Overall, the article examines arguments that Facebook can still deliver results for brands if used as part of a holistic marketing strategy.
Social media marketing refers to gaining website traffic or attention through social media sites. It involves creating content to attract attention and encourage sharing within social networks. This allows corporate messages to spread from user to user in an earned rather than paid manner. While brands understand social media's impact, many still face challenges in generating consistent content, demonstrating ROI, allocating resources, and integrating social interactions into CRM. The benefits of social media marketing include creating brand awareness and establishing trust through online communities. [END SUMMARY]
Where are we now and what are the barriers to best practice?Tracy Playle
The document discusses the barriers to best practices in using social and digital media for public relations in higher and further education. A survey of 153 PR professionals found that most write and publish press releases online but few adapt them for different online platforms. Respondents said barriers included lack of technical skills, resources like time and staff, and perceptions that journalists don't want engagement through these channels or that management lacks understanding of their importance. Journalists interviewed used social media in their work but acknowledged it was a mixed experience. The document questions if institutions can afford to do nothing in digital and social media outreach but also if they have the resources needed to effectively adopt new practices.
Listen to David Brudenell, Chief Digital Officer at Universum discuss the results of Universum's latest insight dive into social media. Get tips on how to create a proper platform mix, create data-led, human and purposeful content and do so in a differentiated way.
Initial Findings of CASE-Huron-mStoner Survey of Social Media in Advancement ...Michael Stoner
This is the slide deck that Cheryl Slover-Linett, consultant with Huron Consulting, and Michael Stoner used in a presentation covering initial findings from the 2013 CASE-Huron-mStoner Survey of Social Media in Advancement. Presentation given at the CASE Social Media and Community Conference on 17 April 2013 in Cambridge, MA.
This document provides an introduction and background for a thesis on social media marketing for Dorea Educational Institute. The thesis aims to help Dorea improve their social media presence and marketing by analyzing their current social media usage and engagement. Dorea's main target audience is educators and teachers over 30 years old, which presents a challenge for reaching through social media. The document outlines the research questions around increasing engagement and reaching older audiences. It will analyze Dorea's current Facebook presence, conduct a survey of previous customers, and provide a marketing strategy with a content plan and SWOT analysis based on the findings. The goal is to give Dorea new ideas and perspectives to enhance their social media marketing.
Knowledge Mobilization Expo 2011 - My workshop was called Social Media 101 but it was more on working smarter and social learning than the social media tools.
This document summarizes interviews with two digital marketing professionals, Judie Miller and Danielle Buchanan. Both described digital marketing as involving social media, websites, and other internet platforms. Judie sends newsletters and uses social media to promote events for Kids Incorporated. Danielle uses social media and email to promote Tallahassee Memorial Hospital.
Over the past few years, social media has become more essential to their work. Analytics now allow them to track campaigns and better target audiences. Trends show platforms constantly changing, requiring adaptability. Both expect accountability and ability to track outcomes to remain important.
marketingThe Effectiveness of social media in event Mr Nyak
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Usman Koroma
Yohanes Widodo is a social media expert who teaches at Atma Jaya University in Yogyakarta, Indonesia. He has experience managing radio stations and founding an internet radio. The document discusses the importance of understanding context, objectives, communication approaches, content, resources, planning, and monitoring for effective social media management. It emphasizes building relationships with target audiences by understanding their interests and providing valuable content through various social media tools. The key is focusing on people, not just technology.
In 2009, CNW and Leger Marketing conducted the first Social Media Reality Check, a unique study that explored professional communicators’ use of social media compared with consumer opinions about social media influence on their purchasing behavior. Now, two years later, the Social Media Reality Check 2.0 has revealed insight into how social media use has grown; campaign objectives and measurement, as well as gaps and overlaps in IR and PR practitioner perception and the consumer reported reality.
REVISED EDITION: Indonesian Journalists Technographics Survey Report 2013MaverickIndonesia
This document discusses findings from a study on how Indonesian journalists use the internet and social media. Some key findings include:
- Most Indonesian journalists spend over 5 hours per day online and access the internet over 4 times a day.
- Journalists use social media for both personal and professional development, as well as to find story ideas, public opinion, and sources.
- Mainstream media websites and social media accounts are commonly used as trusted references, along with individual experts' accounts.
- Journalists' levels of engagement on social media range from passive consumption to active sharing of content and conversations.
Facebook Fan Page Profits to boost your profits today!Rohit Gupta
Discover how to turn your Facebook Fan Page into a powerful tool for generating profits! Whether you're an entrepreneur, marketer, or small business owner, learn proven strategies to engage your audience, increase followers, and monetize your fan page effectively. From content creation and engagement tactics to advertising and conversion optimization, unlock the secrets to maximizing your business's success on Facebook. Start leveraging your fan page to boost your profits today!
Social indicator - Identifying Influencers And Measuring Their Success On Soc...Gabriella Fonseca Ribeiro
Social Indicator’s theoretical framework and scores provide a reliable and transparent method to identify influencers and measure their success by analysing engagement, supporting comparisons with other accounts and providing better insights to determine ROI in the social media landscape.
www.socialindicator.nl
Developing the Social Media Value Chain_Littlewood_Bick_2015_PresentationKerry Littlewood
The document proposes a conceptual framework for measuring social media. It conducted interviews with social media experts in South Africa to develop this framework.
It found that firms invest in social media for marketing, customer relationship management, and business objectives. Key investments are in people, content, and analytics tools. Firms also focus on integrated communications and targeting the right audience.
Customers engage in different levels, with 1% being highly active influencers. Listening to customers and influencer marketing are important.
Returns are measured against objectives like awareness, engagement, and business outcomes. Key metrics include reach, engagement, brand mentions, and sentiment. Timing of social media campaigns is also important to maximize success.
The
The State of Corporate Social Media 2012Nick Johnson
"The State of Corporate Social Media" is a free briefing from Useful Social Media on how large companies are using social media, written by @gnjohnson.
The 2012 edition features over 40 pages of stats, facts, benchmarks and analysis on how social media is impacting business.
Why social media marketing is inevitable for educational institutes Business ...Sadrani Yash
The document discusses the importance of social media marketing for educational institutes. It finds that 82% of experts agree that social media marketing is essential for educational institutes. Social media helps institutes with branding, admissions, showcasing programs, gaining feedback and engaging students. It is seen as a better marketing tool due to the prevalence of youth on social platforms and its ability to widely target audiences in a cost effective manner. Social media marketing is also considered important as it allows for quick modifications and reposting of content to stay relevant.
An introduction to the new technology scene, including blogs, YouTube, Facebook, Change.org, and more! Jennifer Berk from Amplify Public Affairs, LLC will demonstrate how to use these new tools to create connections at work with colleagues, volunteers, donors, and clients. This workshop is co-sponsored by the Young Nonprofit Professionals Network of DC and the Capital Area Food Bank's Agency Achievement Academy (A3).
The document discusses digital marketing in India. It begins with an introduction to advertising and marketing agencies. It then defines digital marketing as marketing that uses electronic devices like computers, smartphones, and tablets to engage with customers.
The literature review discusses how digital marketing allows businesses to better understand customers through measurable online networks and real-time feedback. It also outlines how digital marketing utilizes mass media like the internet and search engine optimization.
The document then provides a brief history of digital marketing, tracing it back to search engines in the 1990s and the rise of companies like Google that drove search engine optimization practices for major companies in the 2000s and 2010s.
The document provides guidance on developing an effective social media communications strategy, including:
1. It discusses monitoring social media to understand audiences and measure engagement, as well as setting SMART goals to evaluate performance over time.
2. Steps are outlined to define the strategy by clarifying business goals and how social media aligns with marketing, customer service, and other departments.
3. Recommendations are made to proactively engage with audiences, listen to feedback, and quickly address any issues rather than just promoting content.
“How Marketers are using Social Media Marketing to grow their Business”Tamanna Satsangi
This study set out to understand how marketers are using social media to grow and promote their businesses and also how consumers are dealing with SMM.
The document discusses whether Facebook is still an important platform for marketing. It notes that while social media has expanded, Facebook argues it can still help brands reach large audiences. The article cites an example of a successful cross-media campaign by Nestle Maggi in Germany that saw increased sales through combining Facebook posts, print ads, and TV ads. It also discusses a Monopoly campaign on Facebook that engaged fans in over 120 countries to vote on changing one of the game tokens. Overall, the article examines arguments that Facebook can still deliver results for brands if used as part of a holistic marketing strategy.
Social media marketing refers to gaining website traffic or attention through social media sites. It involves creating content to attract attention and encourage sharing within social networks. This allows corporate messages to spread from user to user in an earned rather than paid manner. While brands understand social media's impact, many still face challenges in generating consistent content, demonstrating ROI, allocating resources, and integrating social interactions into CRM. The benefits of social media marketing include creating brand awareness and establishing trust through online communities. [END SUMMARY]
Where are we now and what are the barriers to best practice?Tracy Playle
The document discusses the barriers to best practices in using social and digital media for public relations in higher and further education. A survey of 153 PR professionals found that most write and publish press releases online but few adapt them for different online platforms. Respondents said barriers included lack of technical skills, resources like time and staff, and perceptions that journalists don't want engagement through these channels or that management lacks understanding of their importance. Journalists interviewed used social media in their work but acknowledged it was a mixed experience. The document questions if institutions can afford to do nothing in digital and social media outreach but also if they have the resources needed to effectively adopt new practices.
Listen to David Brudenell, Chief Digital Officer at Universum discuss the results of Universum's latest insight dive into social media. Get tips on how to create a proper platform mix, create data-led, human and purposeful content and do so in a differentiated way.
Initial Findings of CASE-Huron-mStoner Survey of Social Media in Advancement ...Michael Stoner
This is the slide deck that Cheryl Slover-Linett, consultant with Huron Consulting, and Michael Stoner used in a presentation covering initial findings from the 2013 CASE-Huron-mStoner Survey of Social Media in Advancement. Presentation given at the CASE Social Media and Community Conference on 17 April 2013 in Cambridge, MA.
This document provides an introduction and background for a thesis on social media marketing for Dorea Educational Institute. The thesis aims to help Dorea improve their social media presence and marketing by analyzing their current social media usage and engagement. Dorea's main target audience is educators and teachers over 30 years old, which presents a challenge for reaching through social media. The document outlines the research questions around increasing engagement and reaching older audiences. It will analyze Dorea's current Facebook presence, conduct a survey of previous customers, and provide a marketing strategy with a content plan and SWOT analysis based on the findings. The goal is to give Dorea new ideas and perspectives to enhance their social media marketing.
Knowledge Mobilization Expo 2011 - My workshop was called Social Media 101 but it was more on working smarter and social learning than the social media tools.
This document summarizes interviews with two digital marketing professionals, Judie Miller and Danielle Buchanan. Both described digital marketing as involving social media, websites, and other internet platforms. Judie sends newsletters and uses social media to promote events for Kids Incorporated. Danielle uses social media and email to promote Tallahassee Memorial Hospital.
Over the past few years, social media has become more essential to their work. Analytics now allow them to track campaigns and better target audiences. Trends show platforms constantly changing, requiring adaptability. Both expect accountability and ability to track outcomes to remain important.
marketingThe Effectiveness of social media in event Mr Nyak
marketingThe Effectiveness of social media in event marketingThe Effectiveness of social media in event marketing The Effectiveness of social media in event marketingThe Effectiveness of social media in event marketing The Effectiveness of social media in event marketing The Effectiveness of social media in event marketingThe Effectiveness of social media in event marketingThe Effectiveness of social media in event marketingThe Effectiveness of social media in event marketingThe Effectiveness of social media in event marketingThe Effectiveness of social media in event marketingThe Effectiveness of social media in event marketing The Effectiveness of social media in event marketingThe Effectiveness of social media in event marketingThe Effectiveness of social media in event marketingThe Effectiveness of social media in event marketingThe Effectiveness of social media in event marketing The Effectiveness of social media in event marketing The Effectiveness of social media in event marketingThe Effectiveness of social media in event marketing The Effectiveness of social media in event marketingThe Effectiveness of social media in event marketing The Effectiveness of social media in event marketingThe Effectiveness of social media in event marketing The Effectiveness of social media in event marketing The Effectiveness of social media in event marketing The Effectiveness of social media in event marketingThe Effectiveness of social media in event marketing The Effectiveness of social media in event marketingThe Effectiveness of social media in event marketing
Usman Koroma
Yohanes Widodo is a social media expert who teaches at Atma Jaya University in Yogyakarta, Indonesia. He has experience managing radio stations and founding an internet radio. The document discusses the importance of understanding context, objectives, communication approaches, content, resources, planning, and monitoring for effective social media management. It emphasizes building relationships with target audiences by understanding their interests and providing valuable content through various social media tools. The key is focusing on people, not just technology.
In 2009, CNW and Leger Marketing conducted the first Social Media Reality Check, a unique study that explored professional communicators’ use of social media compared with consumer opinions about social media influence on their purchasing behavior. Now, two years later, the Social Media Reality Check 2.0 has revealed insight into how social media use has grown; campaign objectives and measurement, as well as gaps and overlaps in IR and PR practitioner perception and the consumer reported reality.
REVISED EDITION: Indonesian Journalists Technographics Survey Report 2013MaverickIndonesia
This document discusses findings from a study on how Indonesian journalists use the internet and social media. Some key findings include:
- Most Indonesian journalists spend over 5 hours per day online and access the internet over 4 times a day.
- Journalists use social media for both personal and professional development, as well as to find story ideas, public opinion, and sources.
- Mainstream media websites and social media accounts are commonly used as trusted references, along with individual experts' accounts.
- Journalists' levels of engagement on social media range from passive consumption to active sharing of content and conversations.
Similar to An Investigation into the Use of Social Media Marketing and Measuring its Effectiveness in the Events Industry (20)
Facebook Fan Page Profits to boost your profits today!Rohit Gupta
Discover how to turn your Facebook Fan Page into a powerful tool for generating profits! Whether you're an entrepreneur, marketer, or small business owner, learn proven strategies to engage your audience, increase followers, and monetize your fan page effectively. From content creation and engagement tactics to advertising and conversion optimization, unlock the secrets to maximizing your business's success on Facebook. Start leveraging your fan page to boost your profits today!
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Using Playlists to Increase YouTube Watch TimeSocioCosmos
Discover how to use playlists to keep viewers engaged and increase your watch time.
https://www.sociocosmos.com/product-category/youtube/youtube-comments/
TACKLING ILLEGAL LOGGING: PROBLEMS AND CHALLENGESAJHSSR Journal
ABSTRACT: Illegal logging poses significant environmental, economic, and social challenges worldwide. This
research explores the problems associated with illegal logging in the present and future, shedding light on the
multifaceted nature of this issue and the accompanying challenges faced by governments, organizations, and
communities. The study employs a comprehensive literature review to analyze the current state of illegal
logging, its causes, and its consequences. It examines the environmental impact of deforestation, including
biodiversity loss, habitat degradation, and climate change. The researchers identify the challenges faced in
combating illegal logging in the present and anticipate future obstacles. It considers illegal logging networks'
complex and elusive nature, the limited enforcement capacity, and the need for international cooperation and
coordination. The study also examines the adoption and effectiveness of policies, regulations, and technological
advancements in curbing illegal logging practices in Davao City.
Keywords -Problems and Challenges, Cultural Disruptions, Anticipate future problems.
Discover essential SEO Google tools to boost your website's performance, from Google Analytics and Search Console to Keyword Planner and Page Speed Insights.
Learn more: https://elysiandigitalservices.com/seo-google-tools/
CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...AJHSSR Journal
ABSTRACT: Security plays an important role in human life and endeavors. Securing information and
disseminating are critical challenges in the present day. This study aimed at identifying innovative technologies
that aid cybercrimes and can constitute threats to cybersecurity in North Central (Middle Belt) Nigeria covering
its six States and the FCT Abuja. A survey research design was adopted. The researchers employed the use of
Google form in administering the structured questionnaire. The instruments were faced validated by one expert
each from ICT and security. Cronbach Alpha reliability Coefficient was employed and achieved 0.83 level of
coefficient. The population of the study was 200, comprising 100 undergraduate students from computer science
and Computer/Robotics Education, 80 ICT instructors, technologists and lecturers in the University and
Technical Colleges in the Middle Belt Nigeria using innovative technologies for their daily jobs and 20 officers
of the crime agency such as: Independent Corrupt Practices Commission (ICPC) andEconomic and Financial
Crimes Commission (EFCC). Three research purposes and questions as well as the hypothesis guided the study
on Five (5) point Likert scale. Data collected were analyzed using mean and standard deviation for the three
research questions while three hypotheses were tested using t-test at 0.05 level of significance. Major findings
revealed that serious steps are needed to better secure the cybers against cybercrimes. Motivation, types, threats
and strategies for the prevention of cybercrimes were identified. The study recommends that government,
organizations and individuals should place emphasis on moral development, regular training of its employees,
regular update of software, use strong password, back up data and information, produce strong cybersecurity
policy, install antivirus soft and security surveillance (CCTV) in offices in order to safeguard its employees and
properties from being hacked and vandalized.
KEYWORDS: Cybersecurity, cybercrime, cyberattack, cybercriminal, computer virus, Virtual Private Networks
(VPN).
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On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...AJHSSR Journal
ABSTRACT: Salman Rushdie’s novels are humorous books about serious times. His cosmopolitanism and
hybrid identity allowed him access to multiple cultures, religions, languages, dialects, and various modes of
writing. His style is often classified as magic realism, blending the imaginary with the real. He draws
inspiration from both English literature and Indian classical sources. Throughout his works, there is a lineage of
‘bastards of history’, a carnival of shameful characters scrolling all along his works. Rushdie intertwines fiction
with reality, incorporating intertextual references to Western literature in his texts, and frequently employing
mythology to explore history. This paper focuses on Rushdie’s three novels: Midnight’s Children, Shame, and
Haroun and the Sea of Stories, analyzing his postmodern storytelling techniques that aim to explore human
vices and follies while offering socio-political criticism.
KEYWORDS : Magic Realism, Rushdie, Satire, Storytelling, Transfictional Identities
On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...
An Investigation into the Use of Social Media Marketing and Measuring its Effectiveness in the Events Industry
1. An Investigation into the Use of Social
Media Marketing and Measuring its
Effectiveness in the Events Industry
Alessandro Inversini
Emma Sykes
School of Tourism
Bournemouth University, United Kingdom
ainversini@bournemouth.ac.uk
emma.sykes@hotmail.com
ENTER 2014 Research Track
Slide Number 1
2. Introduction
In the last few years it has been shown an increase
up to 90% of event producers using one or more
social platforms (Hughes, 2012).
ENTER 2014 Research Track
Slide Number 2
3. Social Media
• Social media is a popular marketing tool
• Difficulties persists particularly related to:
– ROI & effectiveness (Hoffman and Fodor 2010, Dzamic,
2012).
• Several authors/organizations proposed
– frameworks
– measurement metrics
ENTER 2014 Research Track
Slide Number 3
4. Measurement is a vital part in the success of social
media (Murdough 2009; Solis 2011).
ENTER 2014 Research Track
Slide Number 4
5. Social Media Measurement (i)
The literature reveals a number of social
media measurement words,
–
–
–
–
–
loyalty (e.g. Evans, 2008; Castronovo and Huang, 2012)
influence (e.g. Blowers, 2012)
awareness (e.g. Fisher, 2009; Hoffman and Fodor, 2010)
engagement (e.g. Li, 2010; Sterne, 2010; Blowers, 2012)
reputation (e.g. Dzamic, 2011; Marchiori and Cantoni, 2012)
ENTER 2014 Research Track
Slide Number 5
6. Social Media Measurement (ii)
Examples of measurement frameworks
– Social Media Council Framework (IAB SMC, 2010)
– Social Media Strategy Funnel (Schottmuller, 2012)
– Social Media Measurement Framework (Owyang
and Lovett, 2010)
– Community Engagement Framework (Powell et
al.,2011)
– The Engagement Pyramid (Li, 2010)
ENTER 2014 Research Track
Slide Number 6
7. Why Event Industry?
• From 30% to 90% of event producers using one or
more social media platforms. (Hughes, 2012)
– Twitter to increase engagement both before an event
(Hambrick, 2012) and during (Ross et al., 2011),
remaining constantly in contact with attendees (Lee et
al., 2012).
– Facebook enhances brand awareness and potentially
result in the purchase of a ticket. (Ellison et al., 2007),
aids interaction prior to an event (Lee et al., 2012).
ENTER 2014 Research Track
Slide Number 7
8. Research Objectives
• To explore the effects of social media on marketing
communications in the technology events industry.
• To understand whether event companies and
brands are employing consumer centric social
media marketing strategies.
• To evaluate how event companies and brands are
measuring social media in their marketing
campaigns.
• To discover how extensively social media is used in
the technology events industry and what channels
are utilized during and after an event.
ENTER 2014 Research Track
Slide Number 8
9. Interviews
Company
Participant (P)
A
P1
Digital Media Marketing Manager
P2
P3
P4
P5
P6
Marketing Coordinator
Senior Conference Manager
Social Media Assistant
Marketing Director
President
B
C
Function
Exploratory, multi-case study, qualitative approach.
ENTER 2014 Research Track
Slide Number 9
10. Effects of Social Media
“We saw an increase of almost thirty percent of new
followers through Twitter...from our campaign compared
to twenty-eleven” (P1A).
“On Twitter we used to have like eight thousand followers
and we just actually this week hit the twenty thousand
mark” (P3).
“Level of communication, engagement, response they
were like...huge increase and really obvious” (P5).
ENTER 2014 Research Track
Slide Number 10
11. Measuring Social Media
“One thing I do is..I always measure is..the website
traffic..that each..social channel generates to our
website.” (P1)
“We use Google analytics so we track a lot of the
like..the..we put links on like Twitter or Facebook, we
put in tracking URL’s and then on the back end look at
Google analytics”. (P2)
ENTER 2014 Research Track
Slide Number 11
12. Measuring Social Media
“If someone has ‘liked’ something so many times
you assume immediately that you understand that
this is something that they do..if they retweet”. (P6)
“I think the hardest thing is quantifying engagement
it’s very difficult”. (P3)
ENTER 2014 Research Track
Slide Number 12
13. Audiences
“so we don’t really differentiate the audience right
now” whilst further stating, “we’re just limited on
resources..but that’s one of the things we definitely
want to focus on more”. (P1)
ENTER 2014 Research Track
Slide Number 13
14. Social Media Usage
“Right now it is just kinda a drop in the bucket..but
you know..we..I’m trying to let the senior level
people know that it’s..very important” (P1)
“We are lucky over here because our MD is really
social and he’s a marketing guy deep down..and
he’s, you know massively into social media so we
don’t have to..convince him of the sort of..need to
use it”. (P3)
ENTER 2014 Research Track
Slide Number 14
15. Social Media Usage
“no person on the management team is going to
care here if we go on about the fact that we got
twenty thousand followers, it’s a nice number to
say..but all they are going to be like is yes but
how many did you convert”. (P3)
“she’s just going to care about the money”. (P3)
ENTER 2014 Research Track
Slide Number 15
16. Conclusions
• Increase in interactivity with customers in event
industry (Obj.1)
• Strategies are not explicitly consumer centric (Obj.2)
• Tangible measures are important for management.
Frameworks are recognized as important but not used
(Obj.3)
• The extent to which social media is used depends on
management’s commitment (Obj.4)
ENTER 2014 Research Track
Slide Number 16
Editor's Notes
Due to the criticisms of IAB’s framework for its generalized approach (Dzamic, 2012) and the emphasis around engagement, the primary research applies the Engagement Pyramid (Li, 2010) and Community Engagement Framework (Powell et al., 2011)
Company A is an international firm that uses events as training strategy to deliver business information to the technology industry; aside from events, company A provides media solutions and marketing services. Company B delivers event series, which focuses on search engines marketing and social media marketing. The events are held across a number of global locations, such as Singapore, New York and San Francisco. Company B events are addressed to individuals from the technology industry, such as technology officers, IT manager and eMarketing executives. Company C organizes a series of events about technologies and tourism across the world addressed to the tourism industry (IT managers, marketing managers etc.). Company C main mission is to facilitate the “IT and tourism” community to come together to co-create and understand the impacts of Information and Communication Technologies (ICT) in the travel and tourism industry.
Therefore it is possible to conclude that: (i) companies and brands in the technology events industry should use social media because it is an accepted and expected communication tool, which can increase their customer reach, connection ability and events awareness; (ii) organizations in this field should move from a traditional way of measure the effectiveness of social media (i.e. likes or retweets) to use both the concept and the models related to engagement and/or influence as a way to measure social media impact; furthermore, (iii) looking at financial returns, events organizations, should measure conversation rates of social media (for example enabling Google Analytics tracking). Lastly, (iv) it is relevant to note the importance of the senior management endorsement within the activities related with social media: case studies demonstrated that the more top management is committed with social media, the more possibilities of fully exploiting their potential and measuring their influence.