The document proposes a business called "AoA Creative Sticker Store" that would sell creative stickers featuring elements of Chinese culture online. It would differentiate itself from other wall sticker and mural businesses by focusing on Chinese symbols, characters, patterns, and opera makeup designs that could be used to decorate a variety of surfaces. The business believes there is an opportunity in the Australian market for introducing Chinese cultural styles through creative stickers that have meaning and can be used flexibly. It plans to start small through collaboration with interior designers and online promotion.

1. AoA Creative Sticker
COMM2069 Entepreneurship
:Ling Hsuan Su [ Grace]
S3203082
M:+61 413185166
E-Mail: sugrace1984@gmail.com

2. COMM2069 Entepreneurship Ling Hsuan Su <S3203082>
CONCEPT BUSINESS
Company:
“AoA Creative Sticker Store” online shop
(‘AoA’ Creative Sticker base on Attach on Anywhere you like and also as an expression like surprise
Product:
‘AoA Creative Sticker Store’ is established as an online design store for selling
Chinese style of stickers, to mix and redesign those elements such as Chinese
Meaningful Word as decorated, Chinese Traditional Pattern from architecture or
aboriginal symbol, and Chinese Traditional Facial Paint. It can be sticked anywhere
easily no matter what kind of surface material of objects are. Different size can be
ordered to approach what consumers desire.
OTHER EXISTING BUSINESSES
However, there are some of wall stickers business and mural creative store, even
creative tape product are selling their concepts around the wall, like examples
showing below:
Zakka – Wall Stickers, (Sell in) Taiwan
Zakka
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3. COMM2069 Entepreneurship Ling Hsuan Su <S3203082>
IKEA, Australia
Wall stickers here only offer some certain size that can be arranged on wall yourself
however there are plenty of similar stickers stores are selling around of the world to
be as competitors, it also be sold in IKEA, Ausralia called Decoration stickers which
made in Polypropylene plastic and paper. It can be Self-adhesived easily to fit on to
smooth, clean and dry surfaces.
Feature Walls – Murals, Ireland.
Feature Walls is one of the leading mural painting companies in Ireland and they also
provide their service outside of Ireland as well. They offer a professional, innovative
and colourful service with extensive interior design expertise to transform clients’
ideas into practical, art led solutions.
Ideastyle, Taiwan and China
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4. COMM2069 Entepreneurship Ling Hsuan Su <S3203082>
They are professional brand manufacture that design and custom tailors to IT
accessories, examples here are creative objects’ skin. They specialize in feminine
products for the female market and aesthetic and outstanding pattern designs. Now, it
has been sold in Asia (Taiwan, Japan, Korea, Hong Kong, China, Thailand, Malaysia),
Europe (United Kingdom, Germany, Netherlands, Sweden, Russia, Italy, Spain),
America and Africa (South Africa).
iDa – iDa Your Life, Taiwan
iDa is selling the newest trends of design in the world now, the decorative tapes. Their
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5. COMM2069 Entepreneurship Ling Hsuan Su <S3203082>
tapes are multi-functions which can use as wallpaper or whatever you like. iDa comes
from the sound of Taiwanese which means love to tape. So they hope their products
will change consumer’s ideas about tapes and also make people desire to apply tapes
into a creative fashion way.
DIFFERENCE IN ‘AoA’ BUSINESS
‘AoA Creative Sticker Store’ tends to seek a gap in this sticker market between
interior design and product design with creative modern way. There are some example
businesses indicating that create their personal style as a life style nowadays. Our own
properties like room space (interior wall, decorated objects), personal devices (labtop,
ipod, mobile phone…etc), car or even cover of book are all able to produce as their
own style with applying meaningful elements (symbol, pattern, colours or aesthetic
words) to them. People tend to be more acceptable for these multicultural design or
style in a lot of area like, drama, clothes, songs or design. Chinese style might be
pretty familiar for Asian but Australia or even Western countries. ‘AoA Creative
Sticker Store’ would like to bring Chinese style into sticker market in Australia by
using beautiful and novel Chinese elements as designing inspiration. Consumers can
stick on any objects no matter what kind of surface materials are in any ordered size
and colour from store website. Our stickers specialized on Chinese elements:
♦ Chinese Meaningful Word
Traditional Chinese character is pretty beauty and meaningful with historical
development. Every signal one represents a powerful meaning. Chinese believe
that different colours of characters also means different and energy of intention
as well. Those characters also can be combined as one word with a sentence of
meaning that we usually use while special events (Chinese new year).
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6. COMM2069 Entepreneurship Ling Hsuan Su <S3203082>
Those words (ex above) represent a meaning as bring money or being rich.
To bring the meaningful and aesthetic Chinese characters as our parts of design
elements can enrich the creative stickers’ energy of its representation
♦ Traditional Pattern
There are a lot of traditional pattern stay and being used until today from lots of
area, like architecture, the painting on ancient objects (kitchenware,
furniture…etc), also the aboriginal pattern in Asian.
Chinese Architecture Pattern has its own style with particular pattern and it
brings some meaning to show. Plenty elements are representing luck, rich,
powerful, and health here. For example, dragon symbol (especially Golden
colour) in old time only can be used for a King or Emperor of this country. In the
other hands phoenix symbol only can be used for a Queen.
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7. COMM2069 Entepreneurship Ling Hsuan Su <S3203082>
Those architectures patterns (above) all represent differently in its meaning.
To bring these powerful and aesthetic Chinese pattern and symbol into our parts
of design
Aboriginal Symbol, pattern or even colour all represent different their own
culture of tribes. In Taiwan, there are fourteen of the tribes has be
recognized: Ami, Atayal, Bunun, Kavalan, Paiwan, Puyuma, Rukai, Saisiyat, Tao
, Thao, Tsou, Truku, Sakizaya, and Sediq. They all have their particular pattern
on their clothes, wares or boards with indicating their life or bless. (like
Australian aboriginal’s dot paintings all represent its own life and story.)
Those Indigenous patterns (above) all represent differently with its story.
♦ Chinese Traditional Opera Facial Paint
The opera facial paint comes from the Beijing opera which is a form
of traditional Chinese theatre with combining music, vocal performance, mime,
dance and acrobatics. This kind of facial painting all accord to the personalities
of performing role with colourful shape and curve. Different colour all represent
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8. COMM2069 Entepreneurship Ling Hsuan Su <S3203082>
different meaning here, for instance, Red – most are brave and righteous; Black –
most are intelligent and powerful; White – most are tricky and insidious…etc.
Those Chinese opera facial paint (above) all represent differently personality.
BELIVE
In Australia, there are no similar businesses to introduce Chinese style into creative
sticker market yet. Although some stickers or decorated commences are seeking the
alike market in interior design, ‘AoA Creative Sticker Store’ not just that far but also
can apply on any other objects’ surface. Start-up with cooperative interior design
company with low cost to introduce into Australia market, then increasing people
more aware with this kind of product information through online store.
Bibliography:
Example Businesses:
Zakka idea, Taiwan <http://www.zakka.com.tw/category/285>
Feature Walls, Ireland <http://www.featurewalls.ie/index.php>
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9. COMM2069 Entepreneurship Ling Hsuan Su <S3203082>
iDa, Taiwan <http://idayourlife.blogspot.com/>
ideastyle, Taiwan and China <http://www.ideastyle.net/>
Chinese Style:
Aborigines
Digital Museum of Taiwan Indigenous Peoples < http://www.dmtip.gov.tw/>
Taiwanese Aborigines < http://en.wikipedia.org/wiki/Taiwanese_aborigines>
Chinese Opera
GUOGUANG Opera Company < http://www.kk.gov.tw/onweb.jsp?webno=333333335;>
Culture-About Chinese Culture <http://perfnova.com/blog/category/chinese-opera-masks/>
Beijing Opera < http://en.wikipedia.org/wiki/Beijing_opera>
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