A public outreach campaign proposed to build public understand and support for affordable housing using real-life examples of the impact affordable housing – or the lack thereof – can have on “real” individuals in the county.

1. Enhancing Public Awareness and
Support for Affordable Housing
Adam, Bobbi, Lee, Rob, TaSharra

2. The Focus
• Visual Ad Campaign
• Highlights impacts on those who can’t afford housing where they work
• The “Missing” of the Missing Middle
• Presents perception corrections on what affordable housing is
• Affordable Housing FAQs
• Shows property impacts of past affordable developments
• Testimonials from those who have benefitted
• Owners
• New residents

3. I can work here, but I can’t live here? Have you
considered affordable housing? We are.
$2000 Income
-
$1500 Rent
-
$250 Food
-
$100 Transportation
-
$125 Healthcare
-
$75 Medicine
-
$250 Utilities
= -$300

4. How will I make it to…
…the end of the month….
CASH

5. Imagine the
horror of not
being able to get
your latte.
Fairfax County Affordable
Housing FAQs, it’s more related
than you think.

6. Two extra hours
a day because
you can’t afford
to live closer.
Fairfax County Affordable
Housing FAQs, it’s impact is more
than you think.

7. What you think it looks like. What it will look like.
Fairfax County Affordable Housing

8. What Fairfax County Affordable Housing Looks Like

9. Visual Campaign
• Targeted to areas to get the most effect
• In print
• Digital
• Public spaces
• Communicates the points of whose important and why it affects others
• Ties in with the FAQs

10. FAQs
• Detailed info about misperceptions
• Communicates the points of whose important and why it affects others

11. Missing Middle Housing – Density Matters

12. References
• https://miamihighnews.com/wp-content/uploads/2018/01/stressed-women-900x558.jpg
• https://bloximages.chicago2.vip.townnews.com/pressofatlanticcity.com/content/tncms/assets/v3/editor
ial/b/60/b606ee4e-6a17-5e79-921c-ba670e19c64f/5abbcf3c61def.image.jpg
• https://missingmiddlehousing.com/wp-
content/uploads/2019/02/MissingMiddleHousing_Diagram01.png
• https://missingmiddlehousing.com/types/live-work
• https://i.guim.co.uk/img/static/sys-
images/Guardian/Pix/pictures/2015/4/16/1429181728384/b1f6a382-0a96-4d42-ba2b-50bd5e0127c0-
2060x1236.jpeg?width=700&quality=85&auto=format&fit=max&s=ffa5111841c40e8c68be118c140ec
199
• https://thenypost.files.wordpress.com/2020/01/stressed-commuter.jpg?quality=90&strip=all
• https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.thevillager.com%2F2018%2F10%2Faft
er-years-of-blight-affordable-housing-on-horizon-at-seventh-ave-site%2F&psig=AOvVaw1i2-
kEHA3D5B8tdUSvDjIF&ust=1584038886456000&source=images&cd=vfe&ved=0CAIQjRxqFwoTC
KjlsIGLk-gCFQAAAAAdAAAAABAD