Engross Foods horizontally integrates products and aims to gain more market share than competitors through product differentiation based on taste, quality, and availability. Moilink focuses on partnerships and international expansion at the corporate level, differentiation through advertising, features, service, and technology at the business level. Apple's corporate strategy involves computer-focused diversification, while its business strategy differentiates through quality, innovation, design, and brand loyalty.

1. (1)Engross Food Limited:
Corporate Level Strategy:
Engross foods is horizontally integrated itself and increase its number of product. At this time
company has a lot number of products in the market.
Business LevelStrategy:
Engross foods wants to achieve more markets share then other competitors. In order to achieve
the more competitive advantage company uses the different its products from other competitors.
Engross foods differentiate itself in the form of taste. Quality and availability of other product in
the market.
Function Level Strategy:
 Marketing Strategy
 Financial Strategy
 HRM Strategy
(2) Moilink Company:
Corporate Level Strategy:
As their corporate level strategy they have entered into partnerships with different organizations.
On the basis of findings, it appears that for the past few years (1999-2003), Mobilink had a focus
on internal growth. All this is evident from the fact that since the deregulation of the mobile
service industry of Pakistan, Mobilink has undertaken various.
 Expanded its international roaming Service scope in 14 more countries including Vietnam,
Germany, Bangladesh, Ukraine, Iran, Venezuela, Nigeria, South Africa, Ethiopia, Uganda,
Sudan, Bahrain, and Caribbean Islands.
Business Level Strategy:

2. As their business level strategy it has focused on Differentiation strategy ever since it started.
Mobilink has always made successful attempts to distinguish their products or services from
other in the industry. They make their product unique through
 Advertising
 Distinctive Product Features
 Exceptional Service
 New Technology
 Low Cost Strategy
Functional Level Strategy:
 Sales and Marketing:
 Commitment to Total Customer Satisfaction:
 Passion for Business Excellence:
 Trust and integrity:
 Respect for people:
(3) Apple Company:
Apple’s Corporate Strategy
1. Dominant Business type of diversification: 70% -95% of their revenue comes from a single
business.
2. The dominant business: computer business. Supporting businesses: software and chips
businesses
3. Related constrained diversification.
Apple’s Business LevelStrategy
1. Differentiation strategy.
2. Focuses on high quality and innovation.
3. Offers strong graphic performance with great design.
4. Creates brand loyalty.
5. Products can be imitated at a lower cost structure than apple focuses on superior quality and
innovation focuses on superior quality and innovation.
Functional Level Strategy:
1. Marketing Strategy 2. Finance Strategy