The document summarizes a sales presentation for the new 2014 Ford Fiesta. It begins by reviewing the success of the 2012 Ford Fiesta model, which saw a 20% increase in sales over competitors and an 87% customer satisfaction rate. It then outlines some of the key features of the new 2014 Fiesta, including a more comfortable and ergonomic cabin adapted for new technologies like a rear camera, integrated navigation system, and smart power button. The presentation concludes by inviting questions about the new 2014 Ford Fiesta model.

1. Alejandro Azuaga Carrillo

3. Cozy Interior:

4. Connect with your car & your world
Voice communication
with MyFord Touch
Rear Camera
Integrated navigation
system
Smart power buttón

5. Inside & out, you can make the Fiesta, your Fiesta
Wonderful
Very safe
Comfortable
Fashionable
Modern
Easy to
handle
Silent

7. Attached - Speech
Good night, ladies and gentlemen. I’m Alejandro, the sales manager, and we are here to introduce the new
car model of our brand for this new year 2014. I’m talking about the fantastic FORD FIESTA 2014 edition.
First, I will review the sales of our 2012 serie, during last year, over our competitors and the satisfaction
degree of our customers.
Then, i will inform of the most important changes for this new model, teaching the main features, and
finally, I will be happy to answer your questions.
In 2013, our sales grew 20%, with 27.000 units sold in Spain. Our main competitor, Seat, sold 12.000, and
Renaut, 9.000. Our customers are very happy with his purchase (87%). In Ford, we are very proud of this.
The new Ford Fiesta 2014 introduces attractive changes, like his new cabin, more comfortable and
ergonomic, adapted to the new technologies. The new Fiesta has a rear camera, integrated navigator, and
Smart power button.
The car is offered in eight available colors, as you can see in the handouts that we have delivered in the
hall.
I think that’s all, I hope you enjoyed of this presentation. Next, you can make the questions that you want.