English 2 Project 2 interview questions 2016

1. EnglishInterviewQuestions:
1. What isyour name?
My name isRogerKhoo.
2. What isyour positionin thisbusiness?
I am the founderinthisbusiness.
3. How oldare you?
I am 67 yearsold.
4. How longhave youowned/worked inthisshop?
4 years.
5. How longisyour workingexperience inthisbusiness?
more than 20 years.
(History)
6. Didyou start the businessordidyouinheritit?
I start it.
7. How andwhenthe businessstarted?
Year 2012. Before thatI were doingpackagingservice.IaminterestinthisbusinessbutI
don't have the chance to do it.Until I marriedI start thisbusiness.Firstly,Idoinmy friend’s
restaurant.I opena small stalkandsell the food.Until the year2012, I startedmyown
business.
(Aboutthe business)
8. How manytypesof dishesdoyousell?Whichare your maindishes?
Our maindishesischickenrice andchicken.Itisbecause our chickenis feedwithout
9. Do youhave any branch? Howmany? ( If got ) Where?
I don't have branchesbutI planto do it.
10. Is the recipe isinheritedoryoucreated yourself?
I createdmyself butIalsocooperate withchief totaste it.
11. What isthe annual or monthlyrevenueforthe business?( Askwithcautionandpolitelywith
permissionfromthe person)
We didn'tearnmany profitbutitis fine forus.
12. Is itopeneveryday?
We take a breakonce intwo weeks.
13. Whenis yourbusinesshour?
From 7am until 9 pm. There isnot breakbetweenthat.
We take a break(Wednesday) once ineverytwoweeks.
14. Whenis the busiestbusinesshours?
Saturdayand Sundayinthe morning.
(Competition)
15. Who do youconsiderasyour competitor?
Usuallyare for those whoopenedthe shopnearbybutI notworriedat that.This issue isnot
importantto me but the customers.If you didn'tdo well alsocan’tcompete toeachother. I
do withpassionate.Ijustwantto make a goodand deliciousdishestomycustomers.
16. What obstacle are you facingduringthiscurrenttime andeconomy?
17. Has GST affected yourbusiness?
Yes.It affectme.It decrease ourprofitsince we absorbourselves.
18. What isyour future planforyour business?

2. I will extendanddevelopmybusiness.Iwill make the shopbiggerorhavingsome branches
and myson will inheritmybusiness.
Singapore ChickenRice:
Q: Hi, can youintroduce yourself,yourname,jobposition,office phone number?
A: Welcome toAsiaOffice,myname isMichael Sim, soI am the General Managerwhile in
charge of the operationdepartment.So,ouroffice businesscontactnumberis0823322, this
isour huntingline actually.
Q: Whenwas the businessstarted?
A: SCR wasstartedin the yearof 1987
Q: Who are the keyfounders?
A: Initially,Iwill saythattheyare a groupof Kuchingbusinessman,sharedwithsocalled
Johorian.Sothisguy can leadthe Kuchingteaminthe year of 1987.
Q: How manybranchesare there?
A: If includingall of the scale outprogramme,Iwould say inclusivefranchisingmore orless
about52 outlets.
Q: How manyfranchise are not franchise?
A: ThisthingI will update withthe personincharge.There’saround12 outletsfew months
ago fromSarawak.So from that figure youminusout,itshouldbe around40. But according
to the programme that I mentionedearlier,Januarynextyearmaybe will standagainststhe
marketscenario.
Q: Why the founderwantto start the business?
A: The founderasfar as we understands.He realizedthatchickenrice isaverycommon
food.Whoeverinthismarketregardlessof religionscanacceptsit.And secondly,chicken
rice foodis the mostpopularfoodinKuching.
Q: So inthisbusiness,what isthe mainproductand otherservices?
A: SCR isknownas our signature dishes,soone ischickenandsecondisrice.Andthe other
one,we knownas Ala’carte.
Q: Can yougive an example of Ala’carte?
A: Our side disheswe categorizedinnoodlesitemslikemee andkueytiow.Thirdlyare
westernitems.Andof course notforgettingsome Ala’carte vegetables,beancurd.Thisone
alsoconsideredasAla’carte.

3. Q: How muchcapital is requiredtostartthis business?
A: Accordingtoour planning,Iwouldsaywe have a badge mark our standard. To be more
appropriate,Iwouldsaythat a unitof shoplotwith2,400 sqft,thatmay require acapital
RM350, 000 minimum.
Q: What knowledge doyouneedtostartthis business?
A: The importantthingisour Five Departmental Functions.Investorsmustknow how torun
thisfive department.Numberone isthe kitchen.Numbertwo,isbrainstorm.Numberthree,
isthe chickenstalk.Numberfour,isthe cashercounter.Number five,isthe management
team.The are the five areas.
Q:Who are your customers,forexample theirage group,income andeducationinfo?
A: Inthe earlystage since 1997 until the late 90’s. SCRfor cast for familyactuallyconcept
because asyou can see our slogan or take thisas our familiesbasedrestaurant.Duringthe
late 90’s, we noticedthe youngstercomingup.Theygofor more fusionstyle.Meaningthat
the table wear,the colouringandeventhe food,some westernmixedwithorientedstyle.So
lately,the expressgroupmore onthe youngsters.Twodifferentgroupof people
Q: What is the businessannual revenuefigure?
A: We have our own target,talkingabouteveryrestaurant,shouldbe able toachieve
monthlysalesof 150 thousand.Due tothe fallingdownof market,ourmonthlysalesslightly
droppeddown20 to 30 percent.
Q: So, isthere anyrecentdevelopmentinSCR?
A: Ya, we have.We’ve done ittwoto three monthsago,we calleditthe valuedmeal
restaurant.Meaningthatwe try to bring downourcost, our perheadwithoutbeing
interrupted.Lowerdownourmanpower.Secondly,we review ourdrinksvolume.For
examples,from400ml we go downto 320ml. Thisis importantforcost saving.
Q: Obviouslyyourbusinesshave alotof competitors.Sowhoare your top 3 competitors?
A: InKuching,we do carry up thissurveylike sugarbuntheyhave the equivalentcompared
to the international foodlike KFCorMCD theyhave differentconceptandmenu.Iwouldsay
not manycompetitoratthe same of the level butIwouldsaynow the markettrendis going
downI can see that the consumersourroyal customertheyswifttheirchoicesto‘kopitiam’
standard.That is verytrue.Theymove downtocheapersource of food.
Q: Thenwhat strategiesyouhave tocompete withyourcompetitors?
A: First,we have to bringdownour operationcost,byminimizingunnecessarymanpower.
We try to improve ourstaff productivity,meanthatwe improve ourfoodqualitytoregain
our mostwantedmarketduringthisdifficulttime.

4. Q: How bigis yourmarketshare as well ?
A:Thisisa verygrey area,Kuchingpopulationhardlytoreach1 million,meanthatpeople at
the city duringdaytime Iwouldsayisaround330 thousand, fromthat populationsisvery
hard to justify.There’salotof people theygohome forlunchanddinner. Isnot easyto
justifythe figure.
Q: So isit easyor difficulttoenterthiskind of business?
A: I wouldsaythe verycompetitive andthe problemwe are facingnow.Inthe area of
businessesIwouldsayit’sa verygoodindustry.Aslongas youcan solve yourhuman
resource problem.
Q: How oftendoyourelease the new product?
A:We target everymonthatleastone new product.WE mightalso delaythe new productto
the followingmonthuntil the qualityisacceptedbythe eighthouse team.
Q: So whatwas the latestproductof SCR?
A: Thismonthwe takingabout promotion,there’sisn’tanynew productbecause the school
isreopeningandChinsesnewyearsoon.New productonlylaunchduringbigseasonmostof
the times.
Q: So, youdo have anyideaof yournextnew product?
A: Ya, we still waitingforourR&D departmenttosubmitthe listandwe goingto have our
foodtaste.
Q: How do yousetyours prices?
A: It isa standard formulatosetour prizing. Regardlesswhatproductsthe costingworthit
out letssayit RM5 we go for RM10 to RM10.50 . That isour sellingprice.
Q: Is itgoingto be betterif yousetyour price lower?
A: It goesinbothways,numberone youneedto know the itemtheyare selling.Letssayyou
are buyinglowmaterial Rm2.50,so if you’re lookingfor50% profitit isgoingto be RM 6.
That is the rightway to dobusiness,we are notdoingcharity.
Q: So doesthe pricingof your productactuallyaffectyourcustomerandcompetitors?
A: Ya, definitelyourcustomerfeel thatistoohigh,notworthto eat, itmay affectour entire
businessrestaurant.Sometime Idocommendonotherrestaurant,I commendtothe coffee
shopboss.At the same time , people feel thatitisworthto eat.People feel it’scleanand
delicious.
Q: Where wasthe firstbranch?

5. A: In1987 itstartedin JalanSongHengChok.
Q: WhenSCR firststarted,wasit a hawkerstore or a restaurant?
A: It wasa coffee shopwithoutairconditioningsellingchickenrice.
Q: How longthat the companytake to openanotherbranch?
A: Withintwoyearstheyopenanotherbranch.
Q: Whichbranch do youthinkis the mostsuccessful.
A: Atthe time,itisveryhard to justifybecause the crowdalwaysmovesaround.
Q: PreviouslytherewasaSingapore ChickenRice atJalan Songbut ithas changedto a shop
calledSingapore foodStreet,isthatone of your new strategies?
A: Yes,we provide more varietyof foodsuchas Thai food, IndianFoodand Vietnamfood.
Q: Wouldyousay it isa success?
A: It isstill ongoing, but currentlywe are earningprofit.
Q: How longhave youbeenworking?
A: I’ve beenhere 8years