Sangkap ng Physical Fitness.pptx

1. Engineering Communication:
Workplace Ethics
GED 106: Purposive Communication
Department of Arts and Letters

2. Relevance of Engineering Education
 Engineering is a multidisciplinary profession. A single
project may involve teamwork with business specialists,
psychologists and public health officials, to name a few.
The ability to collaborate and communicate effectively
with a diverse team, as well as express complex
concepts to a non-technical audience, is an asset.
 Professional engineers of all kinds typically spend at
least half their working time communicating—orally or in
writing. . The impact of engineers’ communication can
be enormous—the lives of the people who make use of
engineers’ work can depend on how well those
engineers have communicated their ideas, their
cautions, their specifications, or their recommendations.

3. Characteristics of Engineering
Communication
1. Necessity for specific audience
 Technical communication is audience driven. People
create it to respond to a specific audience’s need for
information. Whether you are writing a letter, a
report, an email, or a set of system specifications, you
always tailor it to a specific audience.
 In fact, if you don’t already know exactly who your
audience is, you really don’t have anything to write or
say.
 The better you know your audience, the more
effectively you’ll be able to communicate with them.

4. 2. Necessity for a specific
audience
Visual elements” refers to everything from illustrations such as
diagrams or charts to headings and type. Careful integration of ideas
and their presentation is essential to effective engineering
communication.
3. Ease of Selective Access
Effective engineering communication makes it easy for a reader to gain
access to specific sections of a written document, to select and read
only those parts important to that reader.
Each of these sections will be clearly identified through headings and/or
via the table of contents, for ease of selective access.

5. 4. Timeliness
The useful life of most engineering communication is relatively short: It is
usually over as soon as the reality it addresses changes.
5.
Structure
 In contemporary engineering communication, you can express the idea
of a paragraph in one sentence, you should do so.
 Also, in the interest of brevity and ease of access, you may well
replace topic sentences with headings or subheadings. And most
engineering and technical writers accept the practice of beginning
some sentences with “and” or “but.”
 Furthermore, although all good writers vary sentence length and
structure to avoid monotony of style, most engineering writing tends to
use relatively short sentences.

6. Ethics/Code of Ethics
 The Merriam-Webster Online Dictionary (www.merriam-webster.com)
defines “ethics” as “an area of study that deals with ideas about what is
good and bad behavior; a branch of philosophy dealing with what is
morally right or wrong; a belief that something is very important.
 The United States, Europe, and Japan, developed what they called the
Caux Round Table Principles for Business (see www.cauxroundtable.org), a
document that is effectively a code of ethics, and includes the following: •
 A responsible business therefore adheres to the spirit and intent behind
the law, as well as the letter of the law, which requires conduct that goes
beyond minimum legal obligations. •
 A responsible business always operates with candor, truthfulness, and
transparency, and keeps its promise. Principle 3 - BUILD TRUST BY GOING
BEYOND THE LETTER OF THE LAW

7.  Today almost all engineering associations and societies subscribe to a code of
ethics. Many, such as the American Society of Civil Engineers (ASCE, at
www.asce.org), the oldest professional engineering association in the United
States, have chosen to adhere to ABET’s Code of Ethics of Engineers.
 The second of ASCE’s Fundamental Principles requires that “Engineers uphold and
advance the integrity, honor and dignity of the engineering profession by . . .
being honest and impartial, and servicing with fidelity the public, their employers
and clients.”
 The third of its Fundamental Canons states that “Engineers shall issue public
statements only in an objective and truthful manner.”

8.  ” In 2010 the Institute of Electrical and Electronic Engineers (IEEE, at
www.ieee.org), whose Internet home page professes it to be “The world’s largest
professional association for the advancement of technology,” approved a code of
ethics that includes the mandate “to disclose promptly factors that might
endanger the public or the environment” and “to be honest and realistic in
stating claims or estimates based on available data.”
Applications
The Golden Rule states: “Do unto others as you would have them do unto you.”
Most successful people seem to believe that treating others as justly as possible is
one of the cornerstones of their success. How might this approach be reflected in
engineering communication? Here are a few examples:
1. Honesty
If a person is dishonest he will find it difficult to maintain professional
relationships. Being dishonest with others is illegal in some cases; for most
people, it is always unethical.

9. 2. Accuracy
 An extremely important criterion for engineers’ communication is accuracy. If a
document or presentation contains inaccuracies, and if someone in the audience
notices the errors, the entire message—and likely any future ones—is
compromised. Whenever you communicate, your credibility is on the line;
regaining lost credibility is very difficult indeed. If the lack of accuracy in what
you communicate is intentional, the issue becomes one of honesty and thus of
ethics.
3. Emphasis
 Whether you’re trying to sell a product or express an opinion, you should
certainly try to present your information in the best possible light. You might do
this, for example, by emphasizing the advantages of your design rather than its
high cost. Similarly, in describing your preferred option, you might use more
forceful vocabulary than you use in describing the alternatives.
 When it comes to creating impressions, the ethical path may be indistinct. In
most cases, technical communication requires you to be as objective as
possible, even though the nature of language itself makes it all but impossible
to present communication that is entirely free of connotation

10. 4. Creating Impressions
 Whenever it conveys information, language also creates impressions.
Consciously or unconsciously, audiences respond to the emotional impact of
language—what we call its connotation—as well as to its objective meaning—
what we call its denotation. Thus, the way you phrase a communication will
invariably influence how your audience responds to it.

11. Thank you