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If your brand isn't using gamification you can be sure your competitors are! In this presentation we look at how enterprises are deploying gamification and some of the amazing results they are achieving.
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Coimbatore
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastAmazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAYDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your businessRecently uploaded (20)
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
Etsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital Products
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim Hayden
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
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AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
How to Use AI to Write a High-Quality Article that Ranks
How to Use AI to Write a High-Quality Article that Ranks
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Engine slides 140715 pdf
- 1. Emma Axam | Will Stuart-Jones 3radical ?
- 2. !! “Brands that strategically adopt gamification can achieve unprecedented levels of engagement – and leave their competitors out in the cold.”
- 3. !! Games? I run a serious business…
- 5. !! Gamification is the use of game thinking and game mechanics in non-game contexts to engage users in solving problems and increase users' self contributions.
- 6. !! The application of typical elements of game playing to other areas of activity, often as an online marketing technique to encourage engagement with a product or service.
- 7. !! Game Mechanics? Badges Rewards Points LeaderboardsStatuses Progress Bars Level Ups High Scores Challenges Competitions Competitions Notifications Achievement Reputation Currency Missions/Quests
- 8. !! Gamification is exciting because it promises to make the hard stuff in life fun!
- 9. !! So, it is just used in marketing, right?
- 10. !! Wrong!
- 11. !! How enterprises play - Marigo Raftopoulos • Customer loyalty – 18% • Marketing, sales and promotions – 16% • Education, training and recruitment – 18% • Innovation and problem solving – 19% • Community good or development – 12% • Staff morale, motivation & productivity – 15% Identified 17 ‘primary purposes’ - condensed into six: …if your clients have these needs consider gamification! Analysis of 304 enterprise case studies (April 2105)
- 12. !! How enterprises play - Marigo Raftopoulos • Internal staff – 19% • Customers, clients or patients – 33% • Suppliers – 1% • Industry or community specific – 9% • General market or public – 37% The study also identified five key audiences: …so gamification can be both internal and external facing.
- 13. !! So, gamification is a challenge with a reward attached to it?
- 14. !! Sometimes!
- 15. !! How enterprises play - Marigo Raftopoulos • Territory acquisition • Social • Prediction • Spatial navigation • Survival • Destruction The study identified 12 key types of gameplay: …points/badges etc. for task completion dominates. • Building • Collection • Chasing or evading • Racing • Trading • Puzzle or problem-solving – 57% !
- 16. !! Does it work?
- 17. !! Yes!
- 18. !!
- 20. !!
- 22. !!
- 23. !! “Show me the money!”
- 24. !! 84% Played a game after a location-based push - DBS Bank DBS Bank
- 25. !! From 0 - 12,000 email addresses and engaged players in 3 weeks, with promotions in just 4 locations - Dell Singapore Dell
- 26. !! 36% Made a purchase compared to 5% with a 'normal’ offers app - 313 Shopping Mall Lend Lease
- 27. !! What do the analysts say?
- 28. !! By offering rewards for user actions, marketers will find that consumers are more likely to engage with their brand -- visit the site more often, register, linger, come back, and invite friends.
- 29. !! “ To drive positive brand engagement though gamification, know who your audience is and what it finds valuable… your strategy won't be "sticky" unless the interactions are valuable to the user.” - Jennifer Wise, Forrester
- 30. !! Where can I find out more?
- 31. !! • How enterprises play Marigo Raftopoulos • Gamification: they key to mobile engagement Pete Jenkins • Download one of our ‘Little Books…’ from 3radical.com Where can I find out more?
- 32. Find out more or follow us: www.3radical.com | #3radicalTweets