This document discusses engaging communities through social media. It notes that Facebook has over 900 million active users while Twitter has over 500 million. It encourages engaging with the community, directing users to other areas of interest, being helpful, and leading discussions. Metrics are shown for increased reach and engagement on Facebook for a newsletter. Strategies are outlined for maximizing coverage of local events and stimulating interest in the main website. Finally, it discusses creating quality website content, including recipes from a local chef, to subtly promote a restaurant seeking alternatives to brash advertising.

1. Engaging Communities
A fresh approach
@Andy_Watt
Staffordshire Newspapers Ltd

4. 901 million active users*
500 million active users*
*Data correct as of April 2012

7. Engage with the community

8. Engage with the community Direct users to other areas of
interest

9. Engage with the community Direct users to other areas of
interest

10. Be helpful

11. Be helpful

12. Lead the discussion

13. Lead the discussion

14. A source for
stories and
content

15. A source for
stories and
content

16. A source for
stories and
content
Facebook reach
Staffordshire
Newsletter

17. A source for
stories and
content
Facebook reach 1500
Staffordshire
Newsletter 1125
750
375
0
May 9th June 16th

18. A source for
stories and
content
Facebook reach 1500
Staffordshire
Newsletter 1125
750
375
0
May 9th June 16th

19. A source for
stories and
content
Facebook reach 1500
Staffordshire
Newsletter 1125
750
375
0
May 9th June 16th

21. How major town events were reported

23. Maximise local events
Torch (2,496)
New Average (675 approx)
Shrovetide (400 approx)

32. Stimulate interest in the main site

33. Raise awareness of other social media other accounts

34. Report live

35. Retweet to help local businesses and causes

36. Reply to or acknowledge those who message you

38. Users can now comment on
any element of a Storify
timeline

50. *
* 20 million users

60. Website

61. Percentage increase in Unique visitors
25%
April May
37%
9%
34%
Ashbourne Staffs Uttoxeter Leek

62. Percentage increase in Unique visitors
36%
April June
July (Predicted)
14%
68%
39%
22% 41%
59%
27%
Ashbourne Staffs Uttoxeter Leek

63. Staffordshire Newsletter Weekly Visits and Page Views
(17%) increase (33%) increase
Total Visits Total Page Views
14th May 16th July

64. 11% increase in unique browsers for Staffordshire Newsletter
Unique Browsers
14th May 16th July

65. Local Tavern

66. Wants subtle advertising to get away
Local Tavern
from brash, ‘in your face’ advertising.

67. Wants subtle advertising to get away
Local Tavern
from brash, ‘in your face’ advertising.
Wanting to promote unlimited Indian buffet for £8.95

68. Wants subtle advertising to get away
Local Tavern
from brash, ‘in your face’ advertising.
Wanting to promote unlimited Indian buffet for £8.95
Want to emphasise quality food at budget cost

69. Wants subtle advertising to get away
Local Tavern
from brash, ‘in your face’ advertising.
Wanting to promote unlimited Indian buffet for £8.95
Want to emphasise quality food at budget cost
Indian chef will provide recipes for the web

70. Wants subtle advertising to get away
Local Tavern
from brash, ‘in your face’ advertising.
Wanting to promote unlimited Indian buffet for £8.95
Want to emphasise quality food at budget cost
Indian chef will provide recipes for the web
Video showing method or to illustrate difficult part

71. Wants subtle advertising to get away
Local Tavern
from brash, ‘in your face’ advertising.
Wanting to promote unlimited Indian buffet for £8.95
Want to emphasise quality food at budget cost
Indian chef will provide recipes for the web
Video showing method or to illustrate difficult part
Final paragraph will mention where the chef works
(active internet link), buffet price and serving times

72. Wants subtle advertising to get away
Local Tavern
from brash, ‘in your face’ advertising.
Wanting to promote unlimited Indian buffet for £8.95
Want to emphasise quality food at budget cost
Indian chef will provide recipes for the web
Video showing method or to illustrate difficult part
Final paragraph will mention where the chef works
(active internet link), buffet price and serving times
Quality
website
content

73. Wants subtle advertising to get away
Local Tavern
from brash, ‘in your face’ advertising.
Wanting to promote unlimited Indian buffet for £8.95
Want to emphasise quality food at budget cost
Indian chef will provide recipes for the web
Video showing method or to illustrate difficult part
Final paragraph will mention where the chef works
(active internet link), buffet price and serving times
Quality Money off
website voucher
content for visitors

74. Wants subtle advertising to get away
Local Tavern
from brash, ‘in your face’ advertising.
Wanting to promote unlimited Indian buffet for £8.95
Want to emphasise quality food at budget cost
Indian chef will provide recipes for the web
Video showing method or to illustrate difficult part
Final paragraph will mention where the chef works
(active internet link), buffet price and serving times
Quality Money off Additional
website voucher advertising
content for visitors revenue

75. Wants subtle advertising to get away
Local Tavern
from brash, ‘in your face’ advertising.
Wanting to promote unlimited Indian buffet for £8.95
Want to emphasise quality food at budget cost
Indian chef will provide recipes for the web
Video showing method or to illustrate difficult part
Final paragraph will mention where the chef works
(active internet link), buffet price and serving times
Quality Money off Additional ‘Celebrity’
website voucher advertising chef status
content for visitors revenue draws in
customers

76. Wants subtle advertising to get away
Local Tavern
from brash, ‘in your face’ advertising.
Wanting to promote unlimited Indian buffet for £8.95
Want to emphasise quality food at budget cost
Indian chef will provide recipes for the web
Video showing method or to illustrate difficult part
Final paragraph will mention where the chef works
(active internet link), buffet price and serving times
‘Celebrity’ Quality
Quality Money off Additional shown
website voucher advertising chef status
through
content for visitors revenue draws in recipe &
customers video

77. @Andy_Watt