This whitepaper discusses how Drupal 8 can help digital marketers increase ROI through smart digital marketing. It outlines key features of Drupal 8 like improved content authoring, responsive design, and third-party integration. These features allow for personalized content delivery across devices and integration with tools like CRM and analytics. The paper also discusses how Drupal 8 enhances mobile experiences, multilingual support, security, and SEO. It recommends essential modules for marketers and concludes that Drupal 8 is well-suited for digital marketers needing to engage buyers through customized experiences.

1. W HITEPAPER
EngagingBuyersAndIncreasingROIWith
Drupal8hasbeenreleasedkeepinguserexperienceanddigitalmarketersinmind.It’sexceptional
featuresspeakvolumeofitspopularityandadoptionratesamongthedigitalmarketers.
ADIVISIONOFINNOPPL
DrupalisaregisteredtrademarkofDriesBuytaert
BankonourAcquia-certifiedSiteBuilders
whokeepup-todatewiththelatestin
Drupalknowledgetoensuresuccessful
projectdelivery.
SmartDigital
MarketingUsing
Drupal8
Atlanta
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Suite220,Atlanta,GA30328
yourfriends@drupalpartners.com
678-779-4597

2. DrupalPartners2018.Allrightsreserved.©
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Forpermissionrequests,writetothepublisher,
addressed“Attention:PermissionsRequest,”to
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DrupalisaregisteredtrademarkofDriesBuytaert.
Contents
TableOf
01.
02.
03.
04.
05.
06.
07.
ExecutiveSummary
TheStrengthsOfDrupalAsACMS
Platform
TheKeyFeaturesOfDrupal8ForDigital
Marketers
HowDrupal8CanHelpDigitalMarketing
Strategy
HowDrupal8CanGrowYourBusiness
EssentialDrupalModulesForDigital
Marketers
References

3. Wearedelightedtobeoneofthetop25Drupal
contributorsonDrupal.orgwith16projects,169
creditsand4casestudies.
Executive
Summary
EngagingBuyersAndIncreasingROIWithSmartDigitalMarketingUsingDrupal8|DrupalPartners3
Drupal8loadsJavaScriptand
keepstherestincaches.This
ensuresfasterloadingof
pagesespeciallywhenthe
useraccessesthesamepage
forthesecondtime.TheBig-
Pipemoduleflushesthepage
firstandthenstfirstandthenstreamplace-
holderreplacements.
Drupal8isalsocompliantwith
PHP7withusefullibrarieslike
Guzzle,Composerandob-
ject-orientedcode,Symfony2.
Fortesting,Drupal8.1features
front-endJavaScript(JS)auto-
matedtesting.
Drupal8isthebestCMSfordigi-
talmarketerstoachievetheirulti-
matetargetofprovidingunified
userexperienceanddelivering
customizedcontentacrossdevic-
es.Marketershavebeenlooking
forapowerfulCMSthatworks
rightandDrupal8seemstobea
perfectfit.
Drupal8helpsdigitalmarketersto
achievetheirgoalofdelivering
personalizedandtargetedcontent
acrossdevices.Marketershave
beenwaitingforaCMSthatgives
themmorethantheyneed.And
Drupal8willnotdisappointthem.
BefoBeforeknowingtheinherent
strengthsofDrupal8,let’shavea
brieflookathowDrupal,asaCMS
aidsyourdigitalmarketingstrate-
gy

4. EngagingBuyersAndIncreasingROIWithSmartDigitalMarketingUsingDrupal8|DrupalPartners4
TheStrengthsOf
DrupalAsACMSPlatform
Drupalisanopen-sourcecommunityprojectwiththousandsofcodecontribu-
torsworldwide.ThereareaboutamillionusersonDrupal.organdmanyFortune
500firmsusetheDrupalplatform.TheDrupalCMSstandsoutofthecrowdbe-
causeitallowsyourinnovationtotranslateintofasterandbetterandwhere
websitesarescalableasperthechangingrequirements.Drupal8isthemost
successfulDrupalreleaseever.DevelopershaveadoptedDrupal8,twiceasfast
asDrupal7duringthefirstfourmonthsaftertherelease.
Drupal8featuresCKEditorwhichisopensourceandhasamorestraightforward
contentcreationdashboardwithitsuser-friendlyinterface.Infact,userswithout
properHTMLknowledgecanuseiteasilyandconveniently.Editingcontentat
thefront-endisnowpossiblewhichsavestime.
TheKeyFeaturesOfDrupal8
ForDigitalMarketers
ThekeyfeaturesofDrupal8include,
Easycontentauthoringsystem,
Buildingmobile-friendlywebsites,
Offeringthehighestdegreeofsecurityfeaturesand
EnsuringsmoothmigrationthroughCMI(ConfigurationManagement
Initiative).

5. EngagingBuyersAndIncreasingROIWithSmartDigitalMarketingUsingDrupal8|DrupalPartners5
HowDrupal8CanHelpDigital
MarketingStrategy
DrupalhasevolvedtobecomeoneofthemostpreferredCMSdespiteitsincredi-
blegrowthinmarketingtoolsandwebsitebuildingsoftware.ThankstoDrupal
8’sflexibilitytointegrateawiderangeofmarketingtools,thereareimprovedad-
ministrativeefficiencies,enhancedfront-enddesignchoicesandanoverallre-
ductionindevelopmentcosts.
04.1StructuredSymfonyFramework
SymfonyframeworkgetsDrupal8supportusingwhichdeveloperscanwrite
anddebugcodefaster.TheconfigurationmanagementusesYAMLtextformats
thatalloweasyimportandexportofconfigurationchanges.Whetheritisgath-
eringdataordatasegmentation,Symfonyframeworkmakesiteasierthan
before.Segmentingcontentbasedondifferentcriterialikelanguage,demo-
graphicsanddevicetypecanalsobedonequickly.Drupal8isalsocompliant
withPHP7thatincludesusefullibrarieslikeGuzzle,Composerandobject-ori-
entedcode.Italsosupportsfront-endJSautomatedtesting.
Onthesecurityfront,Drupal8getstwigautoescapetopreventXSSvulnerabili-
ties,AESencryption,defaultClickjackingprotection,automaticCSRFtokenpro-
tection,etc.Forsmoothmigration,Drupal8usesYAMLformatfortextfiles.The
CoreAPIsupportsextractionfromanysourcewhichmeansthereisnorestric-
tioninimportingcontentfromdifferentsources.

6. EngagingBuyersAndIncreasingROIWithSmartDigitalMarketingUsingDrupal8|DrupalPartners6
04.2EasyContentAuthoring
Drupal8supportsWYSIWYGeditorthatallowsmarketerstocreate,editandpost
contenteasily.Front-endcontenteditingisalsopossiblewithin-placeediting
optionssavingtimeandincreasingproductivityespeciallywhenthecontent
needstoberevisedfrequently.Contentpreviewfeature,in-linestyleoptionsand
widgetssupportthebestSEOmodulestoDrupal8,themostuser-friendly
DrupalCMSsofar.IthasthefastestthemeengineandTWIGthatispopularfor
itsreliabilityandconsistencythroughwhichmarketerscancreategreatcam-
paigntemplatesinlesstime.paigntemplatesinlesstime.
04.3Third-PartyToolsIntegration
Drupal8allowseasyintegrationofCRM,emailmarketing,ERP,analyticsand
manyothermarketingtoolsthatareintertwinedinadigitalcampaign.Marketers
whorunamultichannelcampaignunderasinglesystemwillfindthisflexibility,
particularlyusefulbecausetheycannowcreateaunifiedmarketingexperience.
Inshort,buildingaworld-classdigitalexperiencecanbeachievedwithad-
vancedthird-partyintegrationsinDrupal8.
within-placeeditingoptionssavingtime
andincreasingproductivityespeciallywhen
thecontentneedstoberevisedfrequently.
Front-endcontenteditingisalsopossible
“

7. EngagingBuyersAndIncreasingROIWithSmartDigitalMarketingUsingDrupal8|DrupalPartners7
Drupal8ensuresresponsivenesswithtwocoremodulesnamelyBreakpoint
andResponsiveImage.UsingBreakpointmodule,Front-enddevelopersand
sitebuilderscancreateresponsivethemestoaccommodatethethewebsite
changesacrossdevices.
ResponsiveimagemoduleworksalongsideBreakpointmoduleandusesbreak-
pointstoresizeimagesaccordingly.Italsofeaturesanintuitiveuserinterface
foreasyconfiguration.Withthesecoremodules,marketerscanofferaunified
experiencetocustomersacrossdeviceslikesmartphones,tabletsandlaptop
PCs.
04.4ResponsivenessAcrossDevices
Drupal8supportspersonalizedcon-
tentexperience.Toenhancecontent
flexibilityandthemannerinwhich
contenthastobelaidoutonapartic-
ularpage,Drupal8offersdifferentel-
ementssuchasCallstoAction(CTA),
accordions,blocks,rows&columns,
jumbotrons,embeddedvideo,tabs,
teasersandWYSIWYGtext.Overall,
contentauthorshavethefreedomto
choosetheseelementsandpresent
thecontentinwebpagestheway
theydesire.
04.5PersonalizationOfContent
Drupal8offers
differentelements
suchasCallstoAction
(CTA),accordions,
blocks,rowsand
columns,jumbotcolumns,jumbotrons,
embeddedvideo,tabs,
teasersandWYSIWYG
text.

8. EngagingBuyersAndIncreasingROIWithSmartDigitalMarketingUsingDrupal8|DrupalPartners8
Digitalrevolutionhasexpandedthethoughtsandbuyingbehaviorofonline
consumerswhichiswhythereisatremendouspressureonbusinessestopro-
videenrichedcustomerexperienceindigitalspace.Herearethecompelling
businessbenefitsofDrupal8tohelpmarketersdeliveradelightfuldigitalexpe-
riencefortheirtargetaudience.
HowDrupal8CanGrow
YourBusiness
Drupal8featuresenabledeveloperstomakewebsites,mobile-friendlywhileal-
lowingthemtoeditormakecontentchangesfromanydevice.Allcorethemes
inDrupal8aremaderesponsiveandelementslikemenusandblocksautomati-
callyfitthedevicescreens.Theresponsivenatureextendstotableswhereon
widescreens,allcolumnsgetdisplayedwhileonsmallscreens,onlytheessen-
tialcolumnsgetdisplayed.Eventheeditorinterfaceshrinksandexpandsac-
cordingtothedevicescreen.Toreducetheloadingtimeofmobilepages,the
nativeJavaScriptisusedinsteadofjQuery.InsteadofJS-intensefeatures,
usinglightweightalternativesinDrupal8helpthedevelopersbuildmo-
bile-friendlysiteseasily.
05.1Mobile-FirstImprovements
maderesponsiveandelementslike
menusandblocksautomaticallyfitthe
devicescreens.
AllcorethemesinDrupal8made
“

9. EngagingBuyersAndIncreasingROIWithSmartDigitalMarketingUsingDrupal8|DrupalPartners9
Drupal8supportsover100languagesandhasbuilt-intranslationmodulesto
helpdevelopersdesigneCommercesitesthattargetinternationalconsumers.
Fornodes,users,views,blocksandmenus,languagescanbeassigned.Other
capabilitiesoflanguagemoduleincludebrowserlanguagedetection,adminin-
terfacelanguageselection,andtransliterationbuilt-informachinenames,to
nameafew.
Thecontenttranslationmoduleallowsuserstotranslatesitecontentthatin-
cludespages,terms,blockswhileofferingfeatureslikefield-levelconfigurabili-
ty,exposedlanguageinformationviasearchAPIandper-languagecontent
access.
05.2MultilingualAndTranslationCapabilities
Drupal8hasBigPipetechniqueandintegratedRESTintoitscore.Thesemod-
ulesallowtheusertoeditthecontentevenwhentheyloginfromotherapplica-
tions.Integratingsmallplugins,third-partyappstoconfigurecampaignsites,is
verymuchpossiblewithDrupal8.TheSEOChecklistmoduleenablesdevelop-
erstoknowthebestpracticeinformation,trackto-dolist,showinstalledmod-
ules,enableorsetpermissionsandhelpimprovesitetrafficandSEOrankingas
well.
05.3MarketingAndSEO-FriendlyModules
modulestohelpdevelopers
designeCommercesitesthattarget
internationalconsumers.
Drupal8supportsover100languagesandhasbuilt-intranslation
“

10. EngagingBuyersAndIncreasingROIWithSmartDigitalMarketingUsingDrupal8|DrupalPartners10
TheSymfonyframeworkanddedicatedsecurityteamforDrupal8ensuresa
securewebenvironment.Anysecurityissuecanbereportedtothesecurity
teamimmediately.TheDrupalcommunityoffersperiodicsecurity-relatedan-
nouncementsincludingremoteinstallationofcriticalreleases.Towritesecure
codeinDrupal8,developerscanuseTwigtemplates,APIfunctionsanddata-
baseabstractionlayertoavoidSQLinjectionattacks.Toensureoverallsafety,
Securityreviewmoduleisreadilyavailabletorunmanycheckslikesafefile
systempermissions,secureprivatefiles,databaseerrors,failedlogins,PHPex-
ecution,safeerrorreportingetc.,
05.4SecurityAdvancements
EssentialDrupalModulesFor
DigitalMarketers
Drupalisbestknownforitsrobuststructurewhilebeingflexibleforcustomiza-
tions.DrupalCMSallowsintegrationofvarioustoolseffortlessly.Toautomate
marketingprocesses,likecontentpublishingorleadcapturing,thereareplenty
ofDrupalmodulestouse.GoogleAnalytics(GA)toolsarepowerfulinanalyzing
searchqueriesanduserpages.Trackinguseractivitycanshowyouhowsite
contentworksandprovidesaninsighttodevelopSEOtechniquesandstrategies
toincreasetrafficanduserretention.
B2BmarketerswouldappreciatetheintegrationofHubSpotCRMwithDrupal
CMSasithelpsmarketerstoautomateleadgenerationandtracktheleads.An-
otheressentialtoolisMailchimpcoremodulewithwhichmarketerscaneasily
sourcedatabasefromcontactlistwhilemaintainingaccuratesubscriptionlists
thattheyupdateinreal-time.Inadditiontothis,MailChimphasanoptionto
create‘interestgroups’withwhichenduserscanmanagetheirsubscription.

11. EngagingBuyersAndIncreasingROIWithSmartDigitalMarketingUsingDrupal8|DrupalPartners11
Loopfuseisanopensourcemodulethatallowsrefiningleadgenerationpro-
cesssuchasleadqualificationandscoring.Whenitcomestoheatmaptools,
CrazyEggmodulehelpsmarketerstounderstandthewebsiteperformanceand
userperceptionvisually.DrupalAMP(AcceleratedMobilePages)improves
contentoptimizationformobiles.Finally,MetaTag,theSEOtoolprovidesstruc-
turedmetatagrecommendationandsuggestionsdependingonwebsitelan-
guage.Marketerscanalsocustomizehowcontentappearsinsocialmedia
siteswhenshared.
Conclusion
Drupal8isthebestCMSavailablefordigitalmarketerswhoneedtodeliverya
personalizedandtargetedcontentacrossdevices.Itsfeaturesarehelpfulto
growbusinesses,especiallyeCommerceindustrieswithglobalconsumers.
Drupal8isalsodeveloper-friendlyasitallowseasyeditinginbothfront-endde-
signsandback-endsupport.Goaheadandengageyourbuyersandincrease
ROIusingDrupal8.
especiallyeCommerceindustries
withglobalconsumers
Drupal8featuresarehelpfultogrowbusinesses,
“

12. EngagingBuyersAndIncreasingROIWithSmartDigitalMarketingUsingDrupal8|DrupalPartners12
References
https://www.drupalpartners.com/blog/using-drupal-8-improve-your-digital-marketing-strategy
https://www.drupalpartners.com/blog/look-back-one-year-drupal-8
https://www.drupalpartners.com/blog/top-8-drupal-modules-for-marketers
https://www.drupal.org/docs/8/multilingual/choosing-and-installing-multilingual-modules
https://www.phase2technology.com/blog/how-digital-marketing-evolving-drupal
https://drupalize.me/blog/201405/drupal-8-responsive-what-does-mean
https:https://blog.mindgrub.com/how-to-personalize-your-content-experience-in-drupal-9
https://thoughts.duoconsulting.com/blog/mobile-first-improvements-in-drupal-8
https://dev.acquia.com/blog/drupal-8-module-of-the-week-seo-checklist/24/01/2017/17551
https://www.drupal.org/docs/8/security/writing-secure-code-for-drupal-8
https://www.drupal.org/project/security_review

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©DrupalPartners2018.AllRightsReserved.
Atlanta
7000CentralParkway,
Suite220,Atlanta,GA30328
P:678-779-4597
yourfriends@drupalpartners.com
DrupalisaregisteredtrademarkofDriesBuytaert.
ADIVISION OFINNOPPL