With on-demand support for live streaming, the brand doubled sales and conversions overnight. Alongside a steep increase in revenue, the designer kitchenware manufacturer was benefited with ease of clutter-free product management which helped them focus on improvising other key business processes.

1. Adesignerbrandcraftinghandmadekitchenwareincreasedtheir
salestwofoldandexperiencedasignificantincreaseintraffic.
IncreaseIn
Sales
2x
CrawlErrors
Fixed
2K+
NewCustomers
Acquired
1000+
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MagentoCRO|MagentoDev
www.TheCommerceShop.com
7000CentralParkway,Suite220,
Atlanta,GA30328
hello@thecommerceshop.com
(404)547-6474
CaseStudy
CustomMagentoSolutionAnd
-AMagentoCaseStudy
On-DemandSupport
ToImproveConversions

2. CustomMagentoSolutionAndOn-DemandSupportToImproveConversions-AMagentoCaseStudy|TheCommerceShop.2
About
TheClient
Oneofthemost
soughtafterdesign-
erkitchenwareand
homedecorsmanu-
facturerpreferred
forhavingsomeof
themostcelebrated
Italiandesignerson-
board.
TheProblem
Beingapopularbrandforhome
decors,ourclienthadahealthycus-
tomerbasebuttheeCommerceweb-
sitewasnotmobile-readywhich
deniedthebrandagreatdealof
mobile-frenzyshoppingcrowd.
Existingcustomerswerefindingitdif-
ficulttoshopviamobilewhichmadea
dentinthecustomerexperiencequo-
tientofthebrandacrossmultiple
touchpoints.
Owingtoanunorganizedsitemap,the
websitewitnessed2000+crawlerrors.
Addingtothis,thedynamicallycreat-
edwebpageswerenotgettingin-
dexedbysearchenginesprohibiting
onlinevisibilityandkeywordranking
inSERPs.
Besidesthesechanges,theclient
wantedacustomdevelopmentsolu-
tiontogettheircustomerreviewsand
testimonialsfeaturedonGoogle
SERPs.Additionally,thebrandwanted
togarnermaximumreachforitslive
eventbystreamingitforwebsitevisi-
tors.

3. CustomMagentoSolutionAndOn-DemandSupportToImproveConversions-AMagentoCaseStudy|TheCommerceShop.3
FromWeb-OnlyToMobile-Ready
OurUI/UXdesignerstookoverthejobofturningthewebsiteresponsive.Every
pixelwasturnedresponsivetomakethewebsiteadaptivetowardsallscreensize
contributingtoauniformexperienceonallmobiledevices.
SitemapCleanup
Thesitemapissuewasrectifiedbyenablingadynamicsitemapwhichautomati-
callycreatesasitemapfordynamicwebpageslikeproductdetailpages.Theout-
datedpageswereexcludedfromsitemapbyaddingexceptions.Thiscleanup
createdahiccup-freesearchengineindexing.
CustomDevelopment
InordertomakeuserratingsandreviewsforproductsavailableinSERPs,Ma-
gentodevelopersatTheCommerceShopdevelopedacustomextension.Theex-
tensionmediatedthejobofshowcasingratingsalongsideproductswhenthey
appearinsearchresultpages.

4. CustomMagentoSolutionAndOn-DemandSupportToImproveConversions-AMagentoCaseStudy|TheCommerceShop
CrossSell
complementarysuggestions
toincreaseordervalue
AppleMacBookAir
$994
EarPods
$31
TouchMouse
$120
.4
TheCross-SellPhase
Ouroff-the-scopesupportfortheeCommercestoreinenablingthemtostream
livedesigningeventthroughtheirwebsitehelpedthebrandinreachingall-time
saleshigh.Thisencouragedthedesignerbrandtoextendtheirscopewith
TheCommerceShopwhichmadeusrendertechnicalexpertisefortheproduct
management.
ProductManagement
Beingadesignerbrandwithavastcustomerbasethatkeepsexpanding,the
websitekeptonaddingproductstoitsportfoliofrequently.Theadministrators
founditdifficulttoperformthetaskofimportingproductsintoportfolioonadaily
basisandsotheyneededapartnertooutsourcethetaskandgetthingsquickly
donethantheyactuallydo.
TheCommerceShopshoulderedtheresponsibilityofmanagingproductcata-
logs.Theproductdataincludingdescription,multimediafiles,specificationsand
pricingdetails,wasimportedviaMagentobackendfromanexcelformattokeep
theportfolioupdated.
Ourdevelopersdidthejobofrestructuringtheformatandattributesofdatapro-
videdinordertoturnitintostructureddatathatmeetsthetermsandconditions
ofMagento.

5. CustomMagentoSolutionAndOn-DemandSupportToImproveConversions-AMagentoCaseStudy|TheCommerceShop.5
330%
TheItaliankitchenwareandhomedecordesignerbrandrecordedthebestever
salesandeventuallyincreasedthenumberofloyalcustomers.Withresponsive-
nessandsitemapperfection,thewebsitewasabletorenderauniformexperience
acrossalldevices.Byoutsourcingproductmanagement,theadministratorswere
abletokeeptheportfolioupdatewithoutclutter.
Result
Overall
SalesIncreased
By

6. TheCommerceShop2017.Allrightsreserved.
Allrightsreserved.Nopartofthispublicationtextmaybeuploadedorpostedonlinewithoutthepriorwritten
permissionofthepublisher.Forpermissionrequests,writetothepublisher,addressed“Attention:Permissions
Request,”tohello@thecommerceshop.com
hello@thecommerceshop.com
7000CentralParkway,
Suite220,Atlanta,GA30328
Phone:(404)547-6474