Board Fundraising: Proven Strategies To Get Your Board More Involved

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Do you wish your board did more fundraising? I’m going to guess the answer is a resounding “Yes!” Many board members run the other way the second you mention fundraising. Others agree to help but don’t really end up doing much. In this webinar, we’ll look at why and give you concrete strategies proven to get board members more engaged in fundraising.

Business

Proven Strategies to Get Your Board
More Involved in Fundraising
Tina Cincotti
Founder | Funding Change Training & Consulting

Nov. 3, 2010 | Use Twitter Hashtag #npweb

Special Thanks To Our Sponsors

Helping ordinary people raise extraordinary amounts for nonprofits is all we do, and we love it.

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Today’s Speaker

Tina Cincotti
Founder, Funding Change
Training & Consulting

Hosting: Chris Dumas, FirstGiving, & Sam Frank, Synthesis Partnership

Does this sound familiar?

I’m giving my
Isn’t that the
time…that’s
staff’s job?
enough.

I’ll do
anything but
raise money.

Reality is most board members…

aren’t fully engaged with your
nonprofit.
don’t understand the organization, its impact
or mission well enough to talk about it.

are reluctant to open doors to their
people.

are afraid of fundraising.

What do board members want?
from June Bradham’s “What Nonprofit Boards Want”

Stimulating meetings with real work

Crystal clear expectations

Not all work and no play

A true partnership with the ED/CEO

A dedicated, smart, vocal, visible ED/CEO

Ten Strategies
Proven to
Engage Your
Board in
Fundraising….

1: Re-connect them with your mission.

“They made him chair of the committee as part of his
court-ordered rehabilitation.”
© Chronicle of Philanthropy

2: Overhaul your board meetings.
Boring
Meetings

Low
Participation Bored Boards
in Fundraising

No Passion

Tips for Improving Board Meetings
• Allow social time for group building.
• Provide food and drink.
• Focus on discussions & decisions, not reports.
• Most important items go first on agenda.
• Put fundraising on the agenda as a discussion,
not a report or a Treasurer’s update.
• Let board members do the talking.
• Focus on results: "By the end of this meeting,
we need to accomplish x, y, and z."

4: Deal directly with their fear.

“You can't be a conscientious objector to our
campaign — you've got to make your calls.”
© Chronicle of Philanthropy

Breakdown of Fundraising Cycle

Identify

Involve

Ask

Thank

Average attrition rate 60% of “high net-worth”
of 1st time donors in donors stopped giving
because they “no longer
U.S. = 80% felt connected”

Donor Relations 101

1. Prompt personal thanks
2. Know how gift to be used
3. Report on accomplishments
and impact of their gift

Donor Relations 101

Do these 3 things and…
• 93% of donors would definitely or
probably give again next time asked.
• 64% would definitely/probably give more.
• 74% would give indefinitely if they
continued to receive meaningful info.

6: Tell them they don’t have to ask.

Identify

Involve/
Thank Cultivate

Ask

“No-Ask” Fundraising Strategies

• Identify new friends of the cause and current
friends who could do more
• Have advice visits / cultivation visits
• Host house parties
• Give tours of your facility, guided field trips
• Invite donors/prospects to program events
• “Thank you” calls/personal notes
• Write notes on mailings; address envelopes

8: Provide support & skill building.

"Next time, could you keep a straight face when
we're asking for a million dollars?” © Chronicle of Philanthropy

2: Overhaulthe power they have.
9: Explain your board meetings.

“To be any farther from the chairman, they'd
have to sit us at the kids' table.”
© Chronicle of Philanthropy

Want more free fundraising advice?
Sign up for my monthly e-newsletter…

Subscribe at
www.fundingchangeconsulting.com

Thank you for spending your valuable
time with me today!
Please stay in touch. -- Tina
617-477-4505
tina@fundingchangeconsulting.com
TinaFCC on Twitter

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Board Fundraising: Proven Strategies To Get Your Board More Involved

1. Proven Strategies to Get Your Board More Involved in Fundraising Tina Cincotti Founder | Funding Change Training & Consulting Nov. 3, 2010 | Use Twitter Hashtag #npweb Special Thanks To Our Sponsors

2. Helping ordinary people raise extraordinary amounts for nonprofits is all we do, and we love it. A Proud Sponsor of NonprofitWebinars.com

3. Today’s Speaker Tina Cincotti Founder, Funding Change Training & Consulting Hosting: Chris Dumas, FirstGiving, & Sam Frank, Synthesis Partnership

4. Does this sound familiar? I’m giving my Isn’t that the time…that’s staff’s job? enough. I’ll do anything but raise money.

5. Reality is most board members… aren’t fully engaged with your nonprofit. don’t understand the organization, its impact or mission well enough to talk about it. are reluctant to open doors to their people. are afraid of fundraising.

6. What do board members want? from June Bradham’s “What Nonprofit Boards Want” Stimulating meetings with real work Crystal clear expectations Not all work and no play A true partnership with the ED/CEO A dedicated, smart, vocal, visible ED/CEO

7. Ten Strategies Proven to Engage Your Board in Fundraising….

8. 1: Re-connect them with your mission. “They made him chair of the committee as part of his court-ordered rehabilitation.” © Chronicle of Philanthropy

9. 2: Overhaul your board meetings. Boring Meetings Low Participation Bored Boards in Fundraising No Passion

10. Tips for Improving Board Meetings • Allow social time for group building. • Provide food and drink. • Focus on discussions & decisions, not reports. • Most important items go first on agenda. • Put fundraising on the agenda as a discussion, not a report or a Treasurer’s update. • Let board members do the talking. • Focus on results: "By the end of this meeting, we need to accomplish x, y, and z."

11. 3: Give them meaningful work.

12. 4: Deal directly with their fear. “You can't be a conscientious objector to our campaign — you've got to make your calls.” © Chronicle of Philanthropy

13.

14. Breakdown of Fundraising Cycle Identify Involve Ask Thank

15. Average attrition rate 60% of “high net-worth” of 1st time donors in donors stopped giving because they “no longer U.S. = 80% felt connected”

16. Donor Relations 101 1. Prompt personal thanks 2. Know how gift to be used 3. Report on accomplishments and impact of their gift

17. Donor Relations 101 Do these 3 things and… • 93% of donors would definitely or probably give again next time asked. • 64% would definitely/probably give more. • 74% would give indefinitely if they continued to receive meaningful info.

18. 6: Tell them they don’t have to ask. Identify Involve/ Thank Cultivate Ask

19. “No-Ask” Fundraising Strategies • Identify new friends of the cause and current friends who could do more • Have advice visits / cultivation visits • Host house parties • Give tours of your facility, guided field trips • Invite donors/prospects to program events • “Thank you” calls/personal notes • Write notes on mailings; address envelopes

20.

21. 8: Provide support & skill building. "Next time, could you keep a straight face when we're asking for a million dollars?” © Chronicle of Philanthropy

22. 2: Overhaulthe power they have. 9: Explain your board meetings. “To be any farther from the chairman, they'd have to sit us at the kids' table.” © Chronicle of Philanthropy

23. 10: Set clear goals & expectations.

24. Want more free fundraising advice? Sign up for my monthly e-newsletter… Subscribe at www.fundingchangeconsulting.com

25. Thank you for spending your valuable time with me today! Please stay in touch. -- Tina 617-477-4505 tina@fundingchangeconsulting.com TinaFCC on Twitter

26. Find the listings for our current season of webinars and register at NonprofitWebinars.com Chris Dumas Chris@NonprofitWebinars.com 707-812-1234 Special Thanks To Our Sponsors

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