1. June 30, 2009
Attn: Mr. Robert Williams
Avian and Primate Institute
4001 Fannin #4710
Houston, TX 77004
Dear Mr. Williams:
Thank you for the opportunity to prepare a marketing plan for the Avian and Primate
Institute’s (API) upcoming fundraiser. We have prepared a cost conscious campaign that
is sure to delight your target audience of students at the University of Houston –
Downtown (UHD). With an updated website and a Facebook fan page (social media), we
believe the target demographic will respond favorably to our marketing plan.
We have enclosed our final work product on both CD and hardcopy, which includes:
• Cost Analysis for Print Media (posters)
• Facebook Fan Page
• Feature Story for Dateline
• News Release for Website
• Posters with both approved slogans
• Website with Updates
We have moved the plan to action and have secured all the necessary approvals for the
above items. Feel free to contact Craig Blaylock if you would like assistance uploading
the updated website by FTP with your web host provider.
If our plan works and we are able to appeal to UHD students to participate in the event,
we are confident that API will benefit financially from our efforts. We look forward to
servicing your advertising needs again in the near future. Please do not hesitate
contacting us if we can be of further assistance.
Your marketing team,
Craig Blaylock
Caitlyn Kelley
Evan Owens
Benita Dryden
Bruce McClain
Eric Roberson