This document discusses Goodyear Tire and Rubber Company, including a brief history of the company founded in 1898, key milestones such as producing 1 billion tires in 1963 and reaching $5 billion in sales in 1975, and resources for researching the company. It identifies customized social media advertising as a unique business opportunity. It states the marketing department's function is creating a competitive advantage through an attention-grabbing advertising strategy that appeals to potential customers.

1. ENG 130: Literature and Comp
Literary Response for Point of View as a Device
Essay for Eng130: Point of View/Perspective
This assignment focuses on your ability to: Analyze different
perspectives and points of view
within a piece of literature; create a new experience for the
reader through the design of an additional
scene.
The purpose of completing this assignment is: as a student, a
career professional, and an
individual, the skill of evaluating another point of view and
bringing different perspectives to the
conversation will make you stand out amongst your peers. It’s
important in any facet of your life to
see the whole picture!
_____________________________________________________
_________
Prompt (what are you writing about?):
Choose any of the literature that you have read in this course
and respond to the following
prompt:
In 2 pages or more, write an alternate part of the story from a
different character’s

2. perspective (example: write from one of the villagers in “The
Lottery”, or perhaps
from the perspective of Tom Robinson as he awaits trial).
Note: Take a moment to email your instructor with your creative
plan so that you know you
are on the right track.
Instructions (how to get it done):
• Choose any of the short stories or plays you have read in this
course.
• Write a 2 or more-page response in which you write an
alternate part of the story from
a different character’s perspective or a character’s different
point of view.
• Your audience for this response will be people who have read
the stories.
Requirements:
• Your response should be a minimum of 2 pages.
• Your response should have a properly APA formatted title
page.
• It should also be double spaced, written in Times New Roman,
in 12 point font and
with 1 inch margins.
• You should have a reference page that includes the piece of

3. literature you chose.
• Please be cautious about plagiarism.
Sources: All of the short stories and plays you have read so far
in this course.
Be sure to read before you write, and again after you write.
Rubric for Point of View Response
Does Not Meet
Expectations
0-11
Below
Expectations
12-13
Needs
Improvement
14-15
Satisfactory
16-17

4. Meets
Expectations
18-20
Content
Writing is
disorganized or
not clearly
defined and/or
shows a
misunderstanding
of the task.
Writing is
minimally
organized. Use of
different
perspective is
underdeveloped.
Writing is
effective. Use of
different
perspective is
basic and
requires more
creativity.
Writing contains
related, quality
paragraphs. Use
of different

5. perspective is
effective
Writing is
purposeful and
focused. Use of
different
perspective is
highly effective
and thought
provoking.
Vocabulary/
Word Choice
Word choice is
weak.
Language and
phrasing is
inappropriate,
repetitive or lacks
meaning.
Dialogue, if used,
sounds forced.
Word choice is
limited.
Language and
phrasing lack
inspiration.
Dialogue, if used,
is limited.

6. Word choice
attempts to
create a picture in
the reader’s
mind.
Thoughtful
language evokes
some meaning
within the piece.
Dialogue, is used,
is adequately
placed.
Lively word
choice adds to
the meaning of
the piece.
Some colorful
language and
unusual phrasing
encourage
reflection.
Dialogue, if used,
sounds
Appropriate.
Powerful word
choice enhances
meaning.
Original phrasing
and memorable
language
prompts reflective
thoughts and
insights.
Dialogue, if used,

7. sounds natural.
Voice Writer’s
personality is not
evident.
Connection to
audience and
purpose is
lacking.
Writing evokes
Minimal emotion
in the reader.
Writer’s
personality is
undefined; writing
is cautious.
Connection to
audience and
purpose is
limited.
Writing evokes
limited emotion
in the reader
Writer’s
personality is
limited;
confidence and
feeling fade in
and out.
Connection to
audience and
purpose is

8. adequate. The
writing evokes
adequate
emotion in the
reader.
Writer’s
personality pokes
through;
confidence and
feeling are basic.
Connection to
audience and
purpose is
appropriate.
The writing
evokes consistent
emotion in the
reader
The writer’s
personality is
expressed;
confidence and
feeling are
apparent.
Connection to
audience and
purpose is
excellent.
Writing evokes
strong emotion in
the reader.
Grammar and
Mechanics

9. Grammar and
mechanics’ errors
make the essay
incomprehensible
Grammar,
spelling,
punctuation, and
mechanics errors
occur throughout
document.
Several errors in
grammar,
punctuation,
spelling and
mechanics
present.
Some spelling,
grammar,
punctuation and
mechanical errors
are evident.
Free of
punctuation,
spelling,
grammar, and
other mechanical
errors.
APA Formatting APA format not
used.

10. Errors in four
areas of APA
format and style.
Errors in three
areas of APA
format and style.
Errors in two
areas of APA
format and style.
No errors in APA
format and style.
*A zero can be earned if the above criteria are not met.
*Plagiarism will result in a zero.
Excel questions No.7
Questions Here: 6 questions in total
Answers here:

11. Running Head: DISCUSSION
1
DISCUSSION
4
Discussion
Damascus Johnson
· Name of company
Good year Tire and Rubber Company
· Industry
Consumer Discretionary Products/Tire Manufacturing Company
· A brief history of the company
The Goodyear Tire and Rubber Company were founded by
Frank Seiberling in 1898 in Ohio. The company is mainly a
manufacturing firm producing tires for a wide variety of
automobiles including race cars, SUVs, motorcycles, light
trucks, commercial trucks, and automobiles. Furthermore, the
firm also produces tries for heavy machineries like earthmoving
machines and farm equipment. In the early years, the firm also
produced tires for small vehicles like bicycles but it halted the
operation in 1976. Goodyear Tire and Rubber Company started
in the United States but today it is a multinational firm that
operates in a number of international countries including Japan,
Germany, and France. The expansion process was gradual and
steady. The company got its name from the inventor of the
rubber: Chares Goodyear. When the firm introduced its product,

12. they quickly gained public attraction because they are a low
maintenance product not needing much maintenance and they
can also be easily detachable. Goodyear is one of the most
successful brands in American history which after one century
and two decades later is still considered among the market
leaders and over the years have expanded its product line while
staying put with its original product (GoodYear, 2021).
· At least 3 milestones from the company’s history
1. In 1963, Goodyear Tire and Rubber Company became the
first company to produce one billion tires. The company
achieved this milestone in six decades. All these tires were not
sold to American consumers despite the American origin of the
company. In these six decades, the company moved abroad and
developed a number of partnerships with international players
like Luftschiffbau Zeppelin, a German firm. The partnership
continued even during the Nazi regime and World War II.
2. In 1975, sales of Goodyear Tire and Rubber Company
reached $5 billion. The company went from a multinational firm
to a multibillionaire firm pretty quickly. Although it took the
company some good 7 years to reach the goal of $3 billion the
difference between $3 billion to $5 billion was achieved in less
than 5 years.
3. In 2018, the company was ranked on the Fortune 500 list as it
was ranked at the 187th position. It continues to be part of the
Fortune 500 list in terms of its revenue for 24 years
consecutively.
· resources for research
The company information can be accessed primarily through the
company website, the website of Bloomberg, and the security
and exchange commission of the United States. Furthermore, a
number of journal articles have been researched and gathered
for purpose of research.
· unique business opportunity
The tire manufacturing industry has become very saturated over
the years and despite the century-old experience of quality
products, Goodyear Tire has to face a lot of competition. In

13. such a condition, the company needs to utilize the new
advertising tools and platforms like social media advertising
and digital platforms to propagate the products and their high
quality along with decade long creditability of the brand.
Customizing the advertising to reach out to customers can be
converted into a competitive advantage for the firm
(Bloomberg, 2021).
· the function of management for creating competitive
advantage
To employ effective advertising for creating a competitive
advantage, the main responsibility will lie on the marketing
department. Their main goal will be to find out the gaps in the
advertising strategies of the competitors and create an attention-
grabbing strategy to reach out to customers. The marketing
department will have to work closely with the rest of the
departments especially the finance department and production
department but mainly the responsibility will lie on the
marketing department to create a cutting edge campaign which
reaches out to all the potential customers and bring them on
board for the products of Goodyear Tire & Rubber Company.
References
Bloomberg. (2021, January 31). Goodyear Tire & Rubber
Company. Retrieved from Bloomberg:
https://www.bloomberg.com/profile/company/GT:US
GoodYear. (2021, February ). History of Goodyear Tire &
Rubber company. Retrieved from Good year:
https://www.goodyear.com/en-US/company