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Energy Communication Conference 2014 - Globale direktesendinger fra nordsjøen v/Kjetil Hjertvik, Kommunikasjonsdirektør E.ON E&P
This document summarizes E.ON's involvement in providing live broadcasts from an offshore gas rig to BBC and Sky News. E.ON worked with BBC for a week in 2013, broadcasting live footage of operations on the rig to educate viewers about the gas industry. In 2013, E.ON also hosted Sky News for a day-long live broadcast from the rig to highlight the importance of energy supply and billions required in long-term investment to extract offshore gas reserves. The broadcasts gave viewers a better understanding of the challenges, costs and significance of domestic energy production.
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Energy Communication Conference 2014 - Globale direktesendinger fra nordsjøen v/Kjetil Hjertvik, Kommunikasjonsdirektør E.ON E&P
- 1. Åpne dører Energy CommunicationConference, 11. mars 2014 Kjetil Hjertvik, kommunikasjonsdirektør E.ON E&P
- 2. Innhold Energi iEuropa E.ON i energibildet Energidebatten i Storbritannia BBC – En uke i frislipp på Babbage Sky – Live fra 05.30 – 21.00 til hele verden Hvorfor? 2
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- 6. 6 E.ON Exploration andProduction
- 7. E.ON i Storbritannia En av de seks største energileverandørene Fem millioner strømkunder Kraftverk Gass Biomasse Kull Vind, offshore og onshore Olje og gass 12.000 ansatte 7
- 8. The big six 8 Kilde:PRWeek
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- 13. Forespørselen BBC ønsket live-sendingerfra en plattform over flere dager, primært for BBC Look East Historier om industriutvikling livet om bord på en plattform Behovet for arbeidskraft
- 14. Våre tv-stjerner 14 Felix Lerch VPProduction Huw Roberts Drilling Manager Azra Kovac Geologist Kenneth McIntosh Frac Team Leader Graeme Fitches Offshore Installation Manager Naomi Baxter Environmental Advisor Stewart Purcell Senior Operations Technician Yasmin Ali Engineer
- 15. To dager førutreise… Please overwrite text 15
- 16. BBC News Pleaseoverwrite text 16
- 17. BBC1 Breakfast –(7 millioner seere) 17
- 18. Journalist og fotografaktive på Twitter 18
- 19. Dekningen 19 BBC TV Newsx 4 Look East x4 Breakfast Look East x2 Look East x3 BBC Radio 5 Live Humb’side Norfolk Suffolk Linc’shire Norfolk Suffolk Linc’shire Suffolk Linc’shire Suffolk Norfolk BBC Website Business Norfolk Norfolk Norfolk Norfolk BBC social media feeds 6 2 3 2 10 11 12 5 2 Fri 22 Sat 23 Sun 24 Mon 25 Tue 26 Wed 27 Thu 28 Fri 29
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- 21. Forespørselen Sky News ville ha plattformbesøk som en del av en energidag på kanalen Kjøre live fra Babbage gjennom en hel dag, fra morgen til kveld 21
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- 26. Budskap (1/2) 26 Time QuoteKey message # 0.29 Studio: Tell us about this facility and why its so important... 1) Long-term player 2) Investment needed 0.47 …to see the kinds of pressures they are under to bring out as much gas out of british gas fields as possible... 2) Investment needed 0.57 …enough gas down there to fuel homes and businesses in the UK for the next 20 years, but of course, it costs millions of pounds to bring out... 1) Long-term player 2) Investment needed 1.30 …one day’s production of gas here is enough gas to supply hundreds of thousands of homes... 3) Importance of supply 2.00 … how its playing its part in securing our energy future… 1) Long-term player 2) Investment needed 2.27 …the wells are as long as 5 km each… 2) Investment needed
- 27. Budskap (2/2) 27 Time QuoteMessage # 2.42 …there’s potential here for another four gas wells and that could be good news... 1) Long-term player 2) Investment needed 3.17 ….You realise how significant a gas platform like this is...enough to supply 350 000 homes a day with gas… 3) Importance of supply 4.07 …wells cost tens of million of pounds to drill… 2) Investment needed 4.17 … and somewhere in the middle of this complex equation, the customer still expects value... 1) Long-term player 2) Investment needed 4.34 … this is an expensive business... 2) Investment needed 5.11 … this plattform and reservoir below it costs £270 million to drill and extract… 2) Investment needed
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- 29. En av toppsakenepå nett gjennom hele dagen 29
- 30. Interaktiv plattform pånettbrett og nett 30
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- 33. 33 The feedback wehave had from our viewers is that it opened up the whole issue of energy; where it comes from, the investment and effort required and the issues we face in the future.
- 34. E.ON Exploration &Production www.eon.com/ep