Microsoft will end support for SQL Server 2008/R2 and Windows Server 2008/R2 in July 2019 and January 2020 respectively. This means that Microsoft will no longer provide security patches or updates for these platforms, exposing companies to security exploits and data loss risks. Upgrading is important to remain GDPR compliant and reduce costs long term. The document discusses options for upgrading on cloud via Azure or on-premises to newer SQL Server versions for continued support. It provides contact information for assistance with upgrades or migrations.