1. Introduction 1.1. Product A sustainable energy solution along with improved safety and cost savings are offered by Encap, a product of Enercap Industries. This is a lithium-ion battery that concerns with chemical electrolytes and reactions during charge and discharge are lessened by Encap's non-chemical energy storage technology. By promoting electrification and decarbonisation programs, the organization hopes to combat climate change by utilizing effective, long-term energy storage. Leading the way in energy storage, Encap is dedicated to making the most of plentiful resources while having the least negative impact on the environment. 1.2. Target country The product is targeting to be produced in Sri Lanka as a solution for the energy consumption matters aroused at the country. The product and company provide substantial cost savings for renewable energy solutions. Sri Lanka being some country rich with natural resources, but unable to take the maximum of them faces a huge challenge due to the economic and political instability. Sri Lanka faced to huge crisis with the lack of enough fuel and daily power outages in 2022 (Wijerathne, 2022). With this, individuals, businesses and even the government is welcoming new products that could help to sort out these issues. In 2022 budget has specially mentioned on environment sustainability and products that helps in the process will be encouraged to produce more (Perera, 2022). By selecting the country, we plan to, • Support technological development in Sri Lanka by continuing research and development initiatives aimed at improving non-chemical energy storage technology and keeping it at the forefront of industry innovation. • Increase Market Penetration in Sri Lanka: Take advantage of Encap's high performance and non-chemical composition to gain market share and create leadership in the energy storage industry. • Boost the company's reputation as an environmentally conscientious supplier of energy storage in Sri Lanka by taking advantage of the country's sustainability and lack of chemical reactions. 1.3. Market Entry strategy Following multinational strategy, With the convenience and the suitability two options were considered as exporting and joint ventures. As with the prevailing situation in Sri Lanka tax rates have increased. And people are not willing to import because consumers are not willing to buy goods with huge price rates. Thus, the chosen entry strategy to bring the product to Sri Lanka is a joint venture. “The joint venture is a commercial enterprise in which two or more companies join their forces to gain a tactical and strategic edge in the market” (Reddy.C, 2021) Joint venture is merely the beginning of the journey. Should this prove to be effective, the company may choose to pursue an alternative approach to market entry or establish a new enterprise within the chosen country in the future. There is just a minimal amount of risk in a joint venture. This is the main justificat

2. ASSESSMENT DETAILS
MBA MASTER OF BUSINESS ADMINISTRATION (INTERNATIONAL)
MODULE INTERNATIONAL BUSINESS COMMUNICATION AND MARKETING
MODULE CODE P14383
LECTURER NAME PROFESSOR THILINI C. GAMAGE
ASSESSMENT NO. ASSESSMENT NO. 01
ASSESSMENT NAME GROUP PRESENTATION 01
GROUP NO.
GROUP MEMBER IDS
GROUP NO. 05
100120040
100120049
100120125
100082961
100120123

3. INTRODUCTION
• Encap, which is a product of Enercap Industries initiated in UAE, provides a
game-changing alternative to typical lithium-ion batteries.
• The company offers significant cost reductions to sustainable energy
solutions in Sri Lanka.
• Encap improved safety, robust performance in high temperatures, and
environmental sustainability of Sri Lanka.
• Global sustainability goals by utilizing plentiful resources and leaving a little
environmental footprint in Sri Lanka.
• Encap is a frontrunner in the energy storage and constant performance over
a long life cycle.
• A non-chemical energy storage system, alleviates worries about chemical
electrolytes and reactions during charge and discharge.
• Encap's poised to drive electrification and decarbonization initiatives,
tackling climate change through efficient, long-term energy storage.
.
ENCAP, (2023)

4. UNIQUENESS OF THE PRODUCTS
• Encap distinguishes itself from ordinary lithium-ion
batteries due to its novel non-chemical method to
energy storage.
• Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed
do eiusmod tempor incididunt ut labore et dolore
• Encap's distinguishing features include exceptional
cost-efficiency and a life cycle that exceeds lithium-ion
in Sri Lanka
• The great safety characteristics of Encap, as well as its
strong performance in high temperatures.
• Encap is its continuous performance and longevity,
for energy storage sector in Sri Lanka.
• Encap's goal is to lead the charge toward efficient,
sustainable energy storage.
• Encap is committed to supporting global
sustainability goals.
• Encap's non-chemical design eliminates safety and
predictability concerns associated with chemical
electrolyte.
Shen, (2019)

5. PESTEL ANALYSIS
POLITICAL FACTORS
• Encap benefits from the Sri
Lankan favorable
governmental
environment, which
promotes renewable
energy innovation.
• Encap is confronted with
Sri Lankan political
considerations that may
influence energy policy and
incentives in the locations
in which it operates.
ECONOMIC FACTORS
• The global movement
toward clean energy is
consistent with Encap's
objective, driving demand
for its environmentally
friendly goods in Sri Lanka.
• The global economy can
have an impact on the
affordability and uptake of
Encap's energy storage
technologies in Sri Lanka.
SOCIAL FACTORS
• Increasing Sri Lankan public
understanding of
environmental sustainability
issues Capture a favorable
position in a market looking
for green energy solutions.
• Changes in customer
preferences and behaviors
toward sustainable energy
solutions may have an impact
on Encap's market success.
Raman, (2021)

6. PESTEL ANALYSIS
TECHNOLOGICAL
FACTORS
• Encap's innovative energy
storage technology
matches with the Sri
Lankan industry's tech-
driven orientation.
• To preserve a competitive
advantage, rapid
improvements in energy
storage technologies
necessitate ongoing
innovation in Sri Lanka.
ENVIRONMENTAL
CONCERNS
• Growing environmental
concerns and climate
change activities drive
demand for Encap's
environmentally friendly
energy storage products in
Sri Lanka
• Encap's commitment to
eco-friendly products
corresponds with the
energy sector's increased
emphasis on sustainability.
LEGAL FCATORS
• Encap's operations rely on
ensuring compliance with Sri
Lankan and international
energy and environmental
standards.
• Changes in energy and
environmental legislation can
have an impact on Encap's
business strategy and
operations.
Magrini, (2020)

7. SWOT ANALYSIS
STRENGTH
• The strength of Encap is its
non-chemical, electrostatic
energy storage, which
provides cost-efficiency,
extended life, and superior
safety
• Its outstanding
performance in severe
temperatures is one of its
key strengths, making it a
reliable choice for
demanding applications.
OPPORTUNITY
• Encap's revolutionary
methodology reduces
environmental impact,
helping to provide
opportunities for
sustainable energy
solutions.
• The obvious Opportunity
for the organization is to
lead the shift to more
efficient and
environmentally friendly
energy storage solutions.
WEAKNESSES
• The non-chemical
composition of Encap
eliminates the drawbacks
of typical lithium-ion
batteries, such as
deterioration and safety
problems.
• The lack of chemical
interactions assures
reliable and constant
performance, decreasing
Weaknesses even further.
THREATS
• Encap reduces
environmental threats and
contributes to a more
sustainable future by
utilizing non-degrading
technology.
• Encap's technological
innovation supports the
global threat of climate
change by delivering safe,
dependable, and
environmentally beneficial
energy storage solutions.
Li, (2021)

8. SWOT ANALYSIS OBJECTIVES
Take advantage of Encap's high performance and non-chemical composition to grow market
share and build leadership in the energy storage industry.
GROW MARKET PENETRATION IN SRI LANKA
Take advantage of the lack of chemical reactions and the sustainability factors to boost the
company's reputation as an ecologically responsible energy storage supplier.
ENHANCE ENVIRONMENTAL POSITIONING IN SRI LANKA
Continue R&D efforts to refine non-chemical energy storage technology, ensuring it
remains at the forefront of industry innovation.
ENCOURAGE TECHNOLOGICAL ADVANCEMENTS IN SRI LANKA

9. MARKET ENTRY STRATEGY AND TARGET MARKET
ADVANTAGES – Sri Lanka
• According to the customer demands Encap's
approach the multinational strategy to enter Sri
Lanka.
• Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed
do eiusmod tempor incididunt ut labore et dolore
• The business intends to Sri Lankan markets, such as
utilities, telecommunications, residential,
commercial, microgrid applications, and electric
cars.
• Encap's products are appealing to a wide spectrum of
consumers because to their cheaper costs, longer
lifespans, improved safety, and wider operating
temperature ranges.
• Rapid charging, high energy density, and recyclability of
the novel technology contribute to its competitive
advantage in gaining a substantial portion of these
sectors.
• Encap aims to transform the energy storage
landscape by proving the excellent performance of
their technology in a variety of applications in Sri
Lanka.
• The capacity of the company to charge an electric
vehicle in five minutes while attaining an expanded
driving range in Sri Lanka.
• Encap benefits from the Sri Lanka’s innovative and
renewable energy-friendly environment, which
serves as a solid platform for its global market entry
and expansion strategy.
Liu, (2022)

10. INTERNAL ENVIRONMENTAL ANALYSIS OF THE
COMPANY
• Encap prioritizes environmental sustainability and
innovative solutions in the energy storage
business, with a heavy emphasis on company
values.
• Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed
do eiusmod tempor incididunt ut labore et dolore
• The executive team of the company combines a
wealth of knowledge and skill in energy storage,
propelling its revolutionary technology ahead.
• Encap has sufficient resources to support its R&D
initiatives, allowing it to continuously improve its
energy storage products.
• The company's dedication to environmentally friendly
options exemplifies its fundamental principles and
purpose to tackle climate change.
• The leadership and vision of Encap's management
team are critical in fulfilling the company's
potential.
• The availability of many raw materials enhances
Encap's resource base, allowing it to produce
sustainable energy storage solutions.
• Encap's strong corporate values, experienced
management, and adequate resources position it
well for success.
Khani, (2020)

11. COMPETITORS AND THE POSITION -
PERCEPTUAL MAP

12. CONCLUSION
Encap's non-chemical energy storage solution is a game changer, outperforming typical lithium-ion
batteries in terms of performance and safety in Sri Lanka
As mentioned in its SWOT analysis objectives, the company's strategic strategy indicates a proactive
effort to preserving its leadership position in the energy storage market in Sri Lanka.
Encap's market entry approach, which spans multiple sectors, is strongly backed by the competitive advantages of
its products, which include cost-effectiveness, increased lifespan, and environmental sustainability in Sri Lanka.
The internal environmental analysis of the organization in Sri Lanka demonstrates a strong commitment to
innovation and sustainability, led by a capable leadership team and access to R&D resources.
Encap has great financial performance potential, with impressive revenue and growth rates,
indicating a promising future in the energy storage business.
Encap's financial stability places it as a strong contender for Sri Lankan market dominance in
compared to its competitors.
Encap's distinct products and clear aims pave the way for a bright future, significantly contributing to global
sustainability and the battle against climate change in the energy storage market.

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