Cases in New Venture Management

5. “
We were nice to have.

6. ●
●
● Lesson: Connect with People. Talk to People. Work with
People.
Learning Lesson

7. People Processes Systems
A 3-Tiered Problem

8. ❖ Stay patient and don’t rush
to take action. Carey
wanted to talk to the
employees and talk to the
customers. He wanted to
figure out the core problem
with his business he took
over. From office
environment to company
culture, as the CEO, this
person is solely
responsible for all of these
actions.
❖ Talk to your customers,
they probably know the
busness better than you.
❖ Do market resrach, for
Carey they developed a
risk map and they started
to understand the legal
industry.
❖ Are the company’s
products worth selling to
customers? Being “nice to
have” shouldn’t cut it for
any company that wants to
innovate. (lack of customer
data… it’s harder to predict
this behavior).

9. “
RESTART

10. Build a Team +
Maximize Products
Build a Foundation Launch
A 3-Phased Approach

11. Talk to People Watch and Listen Keep Options Open
Recruit Set Strategic Goals Establish a Marketing
System and Maximize
Products

12. Any questions?
What would Carey say…. Add me on LinkedIn
Matthew Hernandez