empowering the stakeholders and beneficiaries to extend development projects towards achieving inclusive development which can be started from the students who are inclined in extending services to the community who are really in need of development. this presentation can be a great help to the beginners to become knowledgeable on the process and principles of extension services.

1. EMPOWERING RESEARCHERS THROUGH
EXTENSION ACTIVITIES
MARY RUTH O. MENOR
CAFE Faculty Member / Head, Extension Services
December 4, 2019
Farmers’ Training Center (FTC)
ISPSC Sta. Maria, Ilocos Sur
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2. Empowering Researchers
Through Extension Activities
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3. For almost every writer a different definition of development exists
Important to first distinguish between:
a. Development as a state or condition-static (motionless,
showing little changes, stationary)
b. Development as a process or course of change-
dynamic (always active, changing, energetic)
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4.  refers to progressive or positive societal
transformation and advancement (social aspect)
 refers to activities and processes where useful
materials, devices, gadgets, systems or methods are
derived or produced from the findings of researches
(technological aspect which is directly linked to research)
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5. Development is not purely an economic phenomenon but rather a multi-
dimensional process involving reorganization and reorientation of entire
economic AND social system
Development is a process of improving the quality of all human lives
with three equally important aspects. These are:
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6. 1. Raising peoples’ living levels, i.e. incomes and consumption, levels
of food, medical services, education through relevant growth processes
2. Creating conditions conducive to the growth of peoples’
through the establishment of social, political and economic systems
and institutions which promote human dignity and respect
3. Increasing peoples’ freedom to choose by enlarging the range of
their choice variables, e.g. varieties of goods and services
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7.  Extension refers to the activities
performed which includes:
short-term non-degree courses
refresher or review classes
 seminars
conferences
special training or continuing
education programs
demonstration
techno-forum
exhibits
seed and animal dispersal
experts pool services
special development
projects.
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8. Extension program is an activity where an individual can experience a
different (from their usual) way of learning
More of interaction with people in a community showing kindness and
caring or to help out those who are less fortunate
helps in cultivating hidden personality of an individual, like, leadership
skills, public speaking, self-confidence, etc.
The development of community is a dynamic process involving all segments of the
locality, e.g. youth population.
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9.  The key component to this process is found in the creation and
maintenance of channels of interaction and communication among diverse
local groups that are otherwise directed toward their more individual
interests
 Developing a community with greatest necessity to get some assistance
from different agencies like academic institutions is an act of fulfilling the
mission of helping people to uplift not only the standards of living of those
deprived but it would also provide greater impact to the character and
values of the students and employees who take part on all worthy
undertakings
 Since ISPSC is a learning institution which has an integrated educational
institution, may we all take part in pursuing its goal – to extend
development to the community 9

10. Different kinds of activities in different areas
coastal clean-up
 environmental clean-up
 donations and feeding program
 micro financing to elevate the economic status of the beneficiaries
This community extension helps community their needs to become more
productive and capable of making intelligent decisions for the improvement
and development of their socio-economic well-being
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11.  works through self-support, self-reliance and self-sustaining
principles. There should be intended efforts to plan programs and services
that are community based through people‟s participation, taking into
consideration the changing needs of the society and the individual
to lend a hand to the needy and to make a change in their lives through the
help of the community extension volunteers
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12.  Gonzales and Maghamil noted that the extension service
in the Philippine has been implemented during Spanish
era, though it was organized into national system in 1952.
Israel, Harder and Brodeur defined community extension
program as “comprehensive set of activities that are
intended to bring about a sequence of outcomes among
targeted clients”.
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13. They clarify that a program is more than a single
workshop or activity. Among other things, Extension
programs are characterized by:
1. a focus on the needs of the target audience,
2. the intent to affect participant learning and behavior
outcomes,
3. multiple activities that are comprehensive in nature, and
4. presence of a formal evaluation.
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14. A. Capability- Building Training Program
Agricultural / Environmental Training for Farmers/Brgy.
Officials
Livelihood / Technical-Vocational/Skills Training Continuing
Education for Professionals
Basic Education/Information Technology Literacy Training
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15. B. Community Outreach Program
Food and Nutrition/Health and Sanitation/Maternal and child-care
Medical/Dental/Optical Mission
Blood Donation
 Clean and Green Community / Coastal Cleanup
Tree Planting
Nursery & Vegetable Garden Establishment
 Relief Goods Operation
Gift Giving Activity
Youth and Sports Development/Environmental Camp
Visit to orphanages/prison camps/rehabilitation center
Provide counseling/legal advice
Fund Raising for Community Development 15

16. C. High-impact, long-term Integrated Community-based
Development Program
Adopt-a-Barangay Program
Adopt-a-School Program
Integrated Development Approach in Nutrition Improvement
Agro-industrial Community-based Technology Center
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17. A. Technical Assistance and Advisory Services
Workers Education Services/Manpower Development Services
Information and Communication Technology
Engineering Design Consultancy
Construction Supervision
Disaster Mitigation
Solid Waste Management
Rural Development/Urban Planning
Business / Financial Plan
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18. B. Communication/Information Services
Communication and/or Dissemination of knowledge and
skills thru school-on-air program
IEC Materials Development
Information Drives
C. Technology Transfer, Utilization and Commercialization
Program
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19.  A. Gender-responsive Planning and Budgeting
 B. Gender Sensitivity Training
C. Gender Analysis
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20.  Develop a networking system among the institutes that will
facilitate planning, implementation, monitoring and evaluation of
the extension program of the College as a whole
 Conduct needs assessment to target community beneficiaries of
the community extension service
 Assist communities by providing technical, vocational and
educational services
 Assist target beneficiaries in putting up home industries and
cooperatives
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21.  Utilize research-based technologies for sustainable development
 Establish and maintain strong linkages (collaborative works) with
other institutions, organizations/agencies and industrial
establishments for fund generation and job placement
 Provide continuing program for upgrading the capabilities of
extension workers through trainings and seminars
 COMMITMENT is curical for both the extension service
providers and the beneficiaries
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22. Date Conducted/ Venue
/ Sponsor
Title of Training/ Seminar No.of Participants /
Beneficiaries
March 13-15, 2019
ILAARRDEC, UNP, ISPSC
Uong - Balat FIESTA Product
Exhibit
Booth visitors from different
agencies and institutions, farmers
and growers and students
April 11-12, 2019
Padayao Elementary School,
Burgos, Ilocos Sur
GAD – Hands-on Training on
Oyster Mushroom Production
14 teachers/staff
5 college students
11 parents/7 grade V&VI students
37 total pax
May 6-10, 2019
CHED Central Office
CHED 25th Anniversary/ SUCs
Product Exhibit
Booth visitors from CHED central,
SUCs, & other institutions
October 3, 2019
San Antonio Elem. School,
Narvacan, Ilocos Sur
Seminar/Hands-on Training on
Oyster Mushroom Production
8 teachers
22 parents
30 total pax
November 18-19, 2019
DOST RO1& PO
LGU Cervantes
S&T Caravan – Technology
Forum on Mushroom
Production
25 pax
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23.  Rubio, Jo-Anne May A., et.al. “Involvement in Community
Extension Program of Business Administration Students in one
Higher Education Institution in the Philippines”. (2016) Asia
Pacific Journal of Multidisciplinary Research Vol. 4 No.1, 109-122
February 2016 P-ISSN 2350-7756 E-ISSN 2350-8442
Batangas State University Extension Services Manual
ISPSC Extension Services Manual
Erickson, Mary Susan, "Investigating community impacts of a
university outreach program through the lens of service-learning
and community engagement" (2010).Graduate Theses and
Dissertations. 11875. https://lib.dr.iastate.edu/etd/11875
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24. THANK YOU
for Listening
Matthew 6:33
Ephesians 2:8-9
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25.  “An IEC materials cannot be effective alone”. It needs to have
interaction to the recipients.

Need assessment before developing an IEC
Provides important information about your target populations and the
kind of materials people will respond to
 e.g. ethnically diverse in context, or where people are less literate, you
will want to use highly visualize materials to reduce the need for text
253

26.  Some materials are developed within a particulalr community
context
 they may find ready acceptance in another community if
introduced
 engaging the right members of the community in identifying
materials will work and save time and money
 hence, most effective materials are those that are created in
collaboration with target population
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27.  use range of materials, activities, and approaches as part of an IEC
campaign
 include posters and other visuals in public places to promote social
awareness and community change
 some approaches include:
Printed materials
Mass media
Giveaways
Community awareness events
Innovative ideas
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28.  printed materials include:
 brochures
Posters
Wall calendars
Billboards
Advertisements (posted on public transport vehicles, etc)
Murals
Desktop flip charts (for small group and one-on-one education)
Other materials
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29.  most effective mass media outreach tools
Television
Radio
DVDs/VCDs
Murals (paintings, drawings, etc)
Billboards
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30. Giveaways
pens/pencils
T-shirts
Caps
Key chains
 fan (pamaypay)
Other items
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31. Community awareness events
 Awareness day
 Fun day
 Goody bag distribution
 Voluntary counseling
 Rallies
 Bike-a-thon, walk-a-thon
 INNOVATIVE IDEAS
 Text messaging
 Emails
 Facebook, twitter, instagram
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