This document describes PADGETS, a platform for policymakers to engage citizens in the policymaking process using social media. PADGETS allows policymakers to author policy campaigns, publish content across multiple social media platforms, and collect and analyze citizen feedback. It provides dashboards to manage campaigns, mobile apps for citizens to participate on the go, and uses natural language processing and data mining to understand public sentiment. The goal is to increase transparency and public engagement in government policy decisions.

1. Policy Gadgets Mashing Underlying Group Knowledge
in Web 2.0 Media
Robert Kleinfeld
Fraunhofer FOKUS | Competence Center Future Applications and Media

2. Fraunhofer Institute for Open
Communication Systems (FOKUS)
Intelligent Services and Applications for Smart
Cities
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3. 1 Project Overview: Scope
What is PADGETS about?
 PADGETS is about “Policy Gadgets”
 PADGETS is about bringing the policy making process to the social
web
 PADGETS is about increasing trust and transparency
 PADGETS is about truly engaging people to the policy formulation
process
 PADGETS, finally, is about the actual voice of society as expressed
in everyday Web activities
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4. 1 Project Overview: Approach
I
External Content
Policy Descriptions
3 Policy Statements 4
Homogenized feedback from
Multiple Activities over SMPs PADGETS Analytics
Context Driven Publishing PADGETS Simulation Model
across multiple SMPs
2 2
Posting Viewing
Commenting Replying
Rating Republishing
Linking Bookmarking
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5. 1 Project Overview: Scenario
1
I will set up a policy campaign about
the Introduction of citizen eID cards in Greece.
4 Padget will show previews
for each social media platform
5
Publish Write comments
To prohibit smoking at train stations and bus stops
Policy title and to gather feedback on the policy
2
I use a Padget to
write the policy statements and to 3 6
I select the target
attach supporting documents social media platforms
pictures and video files. to publish.
8 8
PADGETS
Response
Collector
7
Collect responses and
8 8 Analysis of results
5 will be sent by e-mail

6. 2 Product Features: Platform
Analytics Campaign Manager
Track all your analytics, from Create and manage policy
growth to engagement, in one campaigns. Use text, surveys,
convenient dashboard. pictures and videos to setup your
campaign.
Monitor Publisher
Monitor your audience growth over Publish engaging content across
time, and compare your social multiple social media platforms and
presence to other politicians target it to reach your global
including your policy topics. audience in a personalized way.
Social Media 3rd Party Tools
Access to multiple social media Use various platforms and devices
platforms for unlimited engagement to manage your campaigns, flexible
with your audience. and independent.
Automated Reports Scheduler
Generate daily, weekly or monthly Draft and schedule messages to
reports of your campaign. Receive send at a time your audience is
up-to-date results any time. most likely online.
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7. 2 Product Features: Mobile
Cross-platform Apps
Key features of PADGETS for Android include:
 Mobile native application for policy maker
and citizens
 Create and manage policy campaigns
 Publish policy messages across multiple
social media platforms
 Receive notification for new campaign
related posts
 Take action in feedback conversations
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8. 2 Product Features: Widget
iGoogle Gadget
Key features of PADGETS for iGoogle include:
 Widget application for iGoogle dashboard
with focus on citizens interaction
 Follow campaigns and policy messages
 View campaign details
 Give feedback via survey and polls to a
policy campaign
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9. 3 Platform Components: At a Glance
MANAGE / ANALYZE COMPUTE PUBLISH / MONITOR
Dashboard Application Server Social Media Platforms
Facebook
Campaign Manager
Blogger
Social Media Connector
Report Creator Youtube
Publishing, Aggregation
and Notification System
Data Mining Engine
Analyst Twitter
Decision Support Engine
Visualization Engine
3rd Party Tools RDBMS
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10. 3.1 Campaign Dashboard
Scope:
 Lightweight web-based dashboard based on.
 Policy makers and their consultants are able to
author, track, monitor and analyze policy campaigns.
 Technologies:
Features:
 Authoring features for campaigns (creation, updates),
status messages (creation updates), media content (file
upload, updates), surveys & polls
 Managing features for social media platform accounts,
analytics / reports and team management
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11. 3.1 Campaign Dashboard
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12. 3.1 Campaign Dashboard
Dashboar
d Tools:
Settings,
Scheduler,
Reports,
Tools
1.
Campaigns
3.
Feedback
Stream
2.
Messages
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13. 3.1 Campaign Dashboard
Trend
Topics in
Comments
Sentiments
of
Comments
Social Media
Acceptance, Metrics
Awareness
and Interest
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14. 3.1 Mobile Dashboard
Scope:
 Cross-platform Mobile Dashboard addresses policy
makers and citizens
 Follow and take action in policy campaigns and related
topics at any time and place
 Technologies:
Features:
 Provides features for citizens with commenting and
tracking of political debates which are initially published
by a policy maker
 Provides features for policy makers with campaign
authoring and analytics
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15. 3.1 Mobile Dashboard
Campaign Content
Take Action
Authoring Authoring
into Policy View
Campaigns Feedback
Streams
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16. 3.1 Mobile Dashboard
Give Search for View
Feedback to Policy Feedback
Policy Topics Topics Streams
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17. 3.1 iGoogle Dashboard
Scope:
 iGoogle Gadget for
citizens
Features:
 Follow and take
action in policy
campaigns and related
topics at any time and
place
Search for Give
Policy Feedback to
Topics Policy Topics
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18. 3.1 Social Media Platform Container:
Examples for Facebook and Blogger
Policy Campaign-
related content
Interaction
Features
provided by
SMPs
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19. 3.2 Publishing, Aggregation and
Notification System
SOCIAL MEDIA CONNECTOR
Features:
 Allow policy makers
Mapping Module
to broadcast
messages to
SNP
FB, LinkedIn,
MS
multiple social
Photo networks in just one
Flickr, Picasa
Video click
Youtube,
Picasa
Blogging
 Drive high quality
Blogger, WP
Live
social traffic to
Ustream
policy makers site
SMP X X
X
X
X
 Provide abstract
Plug-ins
API for social media
Abstract Interface 3rd party APIs Social Media
platform access
Platforms
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20. 3.2 Publishing, Aggregation and
Notification System
 Collect raw social
media data based on
APIs
 Topic distribution over
time, region and key
performers
 Facebook: fans,
comments (gender,
age group, location,
language)
 Blogger: comments
(username, date)
 Twitter: followers,
friends, tweets and
retweets (username,
location, date, search
by hashtag)
 Youtube: views, likes,
dislikes, comments
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21. 3.2 Decision Support Engine
Features:
Application Server
 Estimate the levels of
Awareness, Interest and
Acceptance (with age &
RDBMS MySQL Scheduled Analysis Dashboard gender breakdown) generated
and Reporting Access by a given policy message
Indicators:  Request monitored Social
Awareness, Media Metrics, Survey & Polls
Interest
Acceptance
from application server
Social Media Metrics
Survey & Polls  Awareness: provide current
and projected level of
Decision Support Engine awareness index
Text Mining  Interest: provide current,
Opinion Mining 3-stage resampled and projected level
Classifier of interest index
NLP Tools
 Acceptance: provide current,
resampled and projected level
of acceptance index
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22. 3.2 Decision Support Engine: Results
 Levels of awareness, interest and acceptance with age and gender
breakdown
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23. 3.2 Data Mining Engine
Features:
Application Server
 Text Mining of comments
different languages
RDBMS MySQL Scheduled Analysis Dashboard
and Reporting Access  Extraction of the sentiment
of a single comment or a
+/-
Comment pool of comments
Comment  Provide all of the desired
tasks on a schedule basis
Data Mining Engine
 Extract which terms are
Text Mining RapidMinder
mostly associated with
Machine Learning
Data Analysis, positive or negative
ETL, and
Data Transformation
Reporting Engine sentiments
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24. 3.2 Data Mining Engine: Results
 Trend, topic and sentiment of a pool of comments
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25. 3.3 Platform Deployment and
Pilot Activities
Social Media Platforms
Dashboard 3rd Party Tools
Visualization Decision Support Engine
Engine
XMPP Server Data Mining Engine
AEGEAN
Cloud Infra-
structure
Internet
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26. 4 Demonstrators for Campaign
Manager, Mobiles & iGoogle
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27. Thank You!
PADGETS
Discussion?
Contact Us
Robert Kleinfeld
Email: robert.kleinfeld@fokus.fraunhofer.de
Web: www.fokus.fraunhofer.de/en/fame/
Phone: + 49 30 – 3463 – 7108
www.padgets.eu
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