A brief presentation of the PADGETS toolset for managing policy campaigns in Social Media

1. Yannis Charalabidis, University of the Aegean
Policy Gadgets Mashing Underlying Group Knowledge
in Web 2.0 Media
www.padgets.eu

2. 2
What is the PADGETS Concept?
 PADGETS presents a novel approach in policy making by
applying the web2.0 philosophy of "going directly where users
are in the web“
 Using “Policy Gadgets”, policy makers will be capable of disseminating their
policy messages through multiple social media simultaneously, using a single
integrated interface. They will be able to reach large user groups in these
platforms and collect their feedback

3. Web Apps
Native
Apps
Social Media APIs
Social Media Providers
PADGETS Architecture
3
PADGET backend
PADGET (Policy
Maker) Frontend
PADGETS
Management
Connectors
Managemen
t PADGET
Storage
API
1
Citizens
Policy
maker
API
2
API
3
Provider
1
Provider
2
Provider
3
Late Binding
EngineAggregation
Engine
Publishing
Engine
Decision
Support
Module
AP
P
API
iPhone
OS
Android
Symbian
Widgets

4. SM
Platform
Analytics
Simulation
Platforms
Social Media APIs
Social Media Providers
API
1
Policy
maker
API
2
API
3
Provider
1
Provider
2
Provider
3
System
Dynamics
Other
PADGETS analytics,
Combining SM
platforms analytics
and PADGET data
“Raw” analytics,
as provided by SM
platforms analytics
PADGETS Monitoring Engine
Text Mining
Sentiment
Analysis
ORM, SN
analysis, et
c
Social
Indicators
PADGETS simulation
results, combining
PADGETS data –
social indicators
PADGETS Analytics

5. PADGETS Web Dashboard
5
1.
Campaigns
2.
Messages
3.
Feedback
Stream
Dashboar
d Tools:
Settings, S
cheduler, R
eports,
Tools

6. Campaign Analytics
6
Sentiments
of
Comments
Acceptance,
Awareness
and Interest
Trend
Topics in
Comments
Social Media
Metrics

7. PADGETS for Android
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Key features of PADGETS for Android include:
 Mobile native application for policy maker
and citizens
 Create and manage policy campaigns
 Publish policy messages across multiple
social media platforms
 Receive notification for new campaign
related posts
 Take action in feedback conversations

8. PADGETS in numbers
 Apps deployed: 3 (Web, Android, Universal Mobile)
 Policy makers involved:14 (MEP’s, MP’s, Adm)
 On-line campaigns made: 11
 Countries reached: 6
 Languages: 4
 Citizens reached: hundreds of thousands
 Citizen interactions: >25000
 Citizen arguments processed: >7.000
Apps and systems freely available as open source at:
www.padgets.eu
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