Employment Tips

1. Employment Digest
Apublication aimedto fill the information gap in the job market, between recruiters and job-seekers.
Itwould also serve as avenue for young and upwardly mobile employees to obtain relevant
information required to make a success of their career. The promoters have identified lack of
adequate access to required information as one of the major source of employment in Nigeria.
Hence, the idea to develop a publication, which would bring required information to the doorsteps
of Nigeria’s teeming unemployed population.
Beyond employment information, the publication would also be enriched with information on career
and life success in order to make it a regular newspaper staple
Focus areas for publication would include the following:
 Employment Information
 Career Advisory/Counselling
 Career Choice
 Success Profile& Interviews
 Industry Facts & Career Opportunities
 Labour Market Intelligence
 Wealth Creation
 Entrepreneurship
Target Market
 Broad Description
o Unemployed
o Self-employed & entrepreneurs
o Job-change seekers
o Gainfully employed, but interested in career success
 Age
o 18 years to 35 years
 Profession
o NYSC Corps Members
o Young Professionals
o Self-employed
 Location
o Networking Events
o Big Organisations
o Vendors
o NYSC Camps
o NYSC CDS Locations
o Churches
o Internet Portal
 Pilot Location
o Lagos
Key Success Factors
For the publication to be successful, the following were identified as key to success:
 Understanding of publishing business in Nigeria

2.  Effective market targetand business strategies
 Effective distribution model
 Relationships with HR departments of companies
 Relationship with NYSC
 Relationship with NDE
Sources of Revenue
 Sales of Newspapers
 Advertisements
 Sponsorships
 Web Subscriptions
 Web Advertisements
Next Steps
 Conceptualise business idea
 Refine business idea into final form
 Conduct Preliminary Research and Feasibility Study
 Obtain Consent to go ahead with Business Plan
 Develop Comprehensive Business Plan