An impactful approach to the Seven Deadly Sins you and your Brand should avoid on Social Media! From a humoristic approach to a modern-life analogy for Social Media and including everything in between, this deck is a compelling resource that will provide you with more than a few take-aways for your Brand!
How People Really Hold and Touch (their Phones)Steven Hoober
For the newest version of this presentation, always go to: 4ourth.com/tppt
For the latest video version, see: 4ourth.com/tvid
Presented at ConveyUX in Seattle, 7 Feb 2014
For the newest version of this presentation, always go to: 4ourth.com/tppt
For the latest video version, see: 4ourth.com/tvid
We are finally starting to think about how touchscreen devices really work, and design proper sized targets, think about touch as different from mouse selection, and to create common gesture libraries.
But despite this we still forget the user. Fingers and thumbs take up space, and cover the screen. Corners of screens have different accuracy than the center. It's time to re-evaluate what we think we know.
Steven reviews his ongoing research into how people actually interact with mobile devices, presents some new ideas on how we can design to avoid errors and take advantage of this new knowledge, and leaves you with 10 (relatively) simple steps to improve your touchscreen designs tomorrow.
Digital Strategy 101 is an overview of the current state of digital strategy and an exploration of core concepts, deliverables, and thought-leaders relevant to young practitioners.
An impactful approach to the Seven Deadly Sins you and your Brand should avoid on Social Media! From a humoristic approach to a modern-life analogy for Social Media and including everything in between, this deck is a compelling resource that will provide you with more than a few take-aways for your Brand!
How People Really Hold and Touch (their Phones)Steven Hoober
For the newest version of this presentation, always go to: 4ourth.com/tppt
For the latest video version, see: 4ourth.com/tvid
Presented at ConveyUX in Seattle, 7 Feb 2014
For the newest version of this presentation, always go to: 4ourth.com/tppt
For the latest video version, see: 4ourth.com/tvid
We are finally starting to think about how touchscreen devices really work, and design proper sized targets, think about touch as different from mouse selection, and to create common gesture libraries.
But despite this we still forget the user. Fingers and thumbs take up space, and cover the screen. Corners of screens have different accuracy than the center. It's time to re-evaluate what we think we know.
Steven reviews his ongoing research into how people actually interact with mobile devices, presents some new ideas on how we can design to avoid errors and take advantage of this new knowledge, and leaves you with 10 (relatively) simple steps to improve your touchscreen designs tomorrow.
Digital Strategy 101 is an overview of the current state of digital strategy and an exploration of core concepts, deliverables, and thought-leaders relevant to young practitioners.
SEO has changed a lot over the last two decades. We all know about Google Panda & Penguin, but did you know there was a time when search engine results were returned by humans? Crazy right? We take a trip down memory lane to chart some of the biggest events in SEO that have helped shape the industry today.
The What If Technique presented by Motivate DesignMotivate Design
Why "What If"...?
The What If Technique tackles the challenge of engaging a creative, disruptive mindset when it comes to design thinking and crafting innovative user experiences.
Thinking disruptively is a disruptive thing to do, which means it's a very hard thing to do, especially when you add in risk-averse business leaders and company cultures, who hold on tight to psychological blocks, corporate lore, and excuse personas that stifle creativity and possibilities (see www.motivatedesign.com/what-if for more details).
The What If Technique offers key steps, tools and examples to help you achieve incremental changes that promote disruptive thinking, overcome barriers to creativity, and lead to big, innovative differences for business leaders, companies, and ultimately user experiences and products.
Let's find out what's what together! Explore your "What Ifs" with us. See www.motivatedesign.com/what-if for details about the What If Technique, studio workshops, the book, case studies and more downloads--including a the sample chapter "Corporate Lore and Blocks to Creativity"
Connect with us @Motivate_Design
You are dumb at the internet. You don't know what will go viral. We don't either. But we are slighter less dumber. So here's a bunch of stuff we learned that will help you be less dumb too.
Inside this guide, you'll learn an insiders tips and techniques to getting into the marketing industry - no job applications necessary.
You'll learn what marketing really is, why you'll find a job easily, what entry level marketing jobs look like and four actionable things you can try right now to help get you into the marketing industry.
Visit Inbound.org and the Inbound.org/jobs community jobs board to find opportunities and connect with professional marketers from all over.
What 33 Successful Entrepreneurs Learned From FailureReferralCandy
Entrepreneurs encounter failure often. Successful entrepreneurs overcome failure and emerge wiser. We've taken 33 lessons about failure from Brian Honigman's article "33 Entrepreneurs Share Their Biggest Lessons Learned from Failure", illustrated them with statistics and a little story about entrepreneurship... in space!
Today we all live and work in the Internet Century, where technology is roiling the business landscape, and the pace of change is only accelerating.
In their new book How Google Works, Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg share the lessons they learned over the course of a decade running Google.
Covering topics including corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption, the authors illustrate management maxims with numerous insider anecdotes from Google’s history.
In an era when everything is speeding up, the best way for businesses to succeed is to attract smart-creative people and give them an environment where they can thrive at scale. How Google Works is a new book that explains how to do just that.
This is a visual preview of How Google Works. You can pick up a copy of the book at www.howgoogleworks.net
Op 27 september 2012 heeft De PersoneelZaak de eerste PraktijkSessie georganiseerd. Met een klein clubje mensen lekker over de praktijk van ons wervingsvak praten.
Twee Sprekers: Ronald van Driel en Thomas Waldman hebben gepresenteerd over het onderwerp 'Recruitment en Social Media.
Op 27 september 2012 heeft De PersoneelZaak de eerste PraktijkSessie georganiseerd. Met een klein clubje mensen lekker over de praktijk van ons wervingsvak praten.
Twee Sprekers: Ronald van Driel en Thomas Waldman hebben gepresenteerd over het onderwerp 'Recruitment en Social Media.'
Employer Branding wordt vaak aangezien als alleen maar dure campagnes voor grote werkgevers. Maar het is veel meer dan dat. Alles wat bijdraagt aan de wervingskracht van een organisatie is employer branding. Een visie op het vakgebied van De PersoneelZaak.
Digitale 'tools' kunnen erg handig zijn voor employer branding. Maar maak niet de fout om te denken dat een tool alleen de oplossing is. Wat ga je doen met de tool? Wat is je verhaal? Wie gaan ermee aan de slag.
Employer branding is het inzetten van goede tools, vanuit een verhaal en gebruikt door mensen die er iets mee doen.
In deze presentatie 6 voorbeelden van onderdelen van employer branding waar grote mogelijkheden liggen, als je er tenminste niet alleen een digitale tool op loslaat.
Een visie van de PersoneelZaak.
SEO has changed a lot over the last two decades. We all know about Google Panda & Penguin, but did you know there was a time when search engine results were returned by humans? Crazy right? We take a trip down memory lane to chart some of the biggest events in SEO that have helped shape the industry today.
The What If Technique presented by Motivate DesignMotivate Design
Why "What If"...?
The What If Technique tackles the challenge of engaging a creative, disruptive mindset when it comes to design thinking and crafting innovative user experiences.
Thinking disruptively is a disruptive thing to do, which means it's a very hard thing to do, especially when you add in risk-averse business leaders and company cultures, who hold on tight to psychological blocks, corporate lore, and excuse personas that stifle creativity and possibilities (see www.motivatedesign.com/what-if for more details).
The What If Technique offers key steps, tools and examples to help you achieve incremental changes that promote disruptive thinking, overcome barriers to creativity, and lead to big, innovative differences for business leaders, companies, and ultimately user experiences and products.
Let's find out what's what together! Explore your "What Ifs" with us. See www.motivatedesign.com/what-if for details about the What If Technique, studio workshops, the book, case studies and more downloads--including a the sample chapter "Corporate Lore and Blocks to Creativity"
Connect with us @Motivate_Design
You are dumb at the internet. You don't know what will go viral. We don't either. But we are slighter less dumber. So here's a bunch of stuff we learned that will help you be less dumb too.
Inside this guide, you'll learn an insiders tips and techniques to getting into the marketing industry - no job applications necessary.
You'll learn what marketing really is, why you'll find a job easily, what entry level marketing jobs look like and four actionable things you can try right now to help get you into the marketing industry.
Visit Inbound.org and the Inbound.org/jobs community jobs board to find opportunities and connect with professional marketers from all over.
What 33 Successful Entrepreneurs Learned From FailureReferralCandy
Entrepreneurs encounter failure often. Successful entrepreneurs overcome failure and emerge wiser. We've taken 33 lessons about failure from Brian Honigman's article "33 Entrepreneurs Share Their Biggest Lessons Learned from Failure", illustrated them with statistics and a little story about entrepreneurship... in space!
Today we all live and work in the Internet Century, where technology is roiling the business landscape, and the pace of change is only accelerating.
In their new book How Google Works, Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg share the lessons they learned over the course of a decade running Google.
Covering topics including corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption, the authors illustrate management maxims with numerous insider anecdotes from Google’s history.
In an era when everything is speeding up, the best way for businesses to succeed is to attract smart-creative people and give them an environment where they can thrive at scale. How Google Works is a new book that explains how to do just that.
This is a visual preview of How Google Works. You can pick up a copy of the book at www.howgoogleworks.net
Op 27 september 2012 heeft De PersoneelZaak de eerste PraktijkSessie georganiseerd. Met een klein clubje mensen lekker over de praktijk van ons wervingsvak praten.
Twee Sprekers: Ronald van Driel en Thomas Waldman hebben gepresenteerd over het onderwerp 'Recruitment en Social Media.
Op 27 september 2012 heeft De PersoneelZaak de eerste PraktijkSessie georganiseerd. Met een klein clubje mensen lekker over de praktijk van ons wervingsvak praten.
Twee Sprekers: Ronald van Driel en Thomas Waldman hebben gepresenteerd over het onderwerp 'Recruitment en Social Media.'
Employer Branding wordt vaak aangezien als alleen maar dure campagnes voor grote werkgevers. Maar het is veel meer dan dat. Alles wat bijdraagt aan de wervingskracht van een organisatie is employer branding. Een visie op het vakgebied van De PersoneelZaak.
Digitale 'tools' kunnen erg handig zijn voor employer branding. Maar maak niet de fout om te denken dat een tool alleen de oplossing is. Wat ga je doen met de tool? Wat is je verhaal? Wie gaan ermee aan de slag.
Employer branding is het inzetten van goede tools, vanuit een verhaal en gebruikt door mensen die er iets mee doen.
In deze presentatie 6 voorbeelden van onderdelen van employer branding waar grote mogelijkheden liggen, als je er tenminste niet alleen een digitale tool op loslaat.
Een visie van de PersoneelZaak.
3. Applicant journey
Rol van Doelgroep Bekendheid Contact Voorkeur Sollicitatie WoM
merk: kennen Bouwen faciliteren creëren proces faciliteren
Competentiegame
spelen
Emailing
Deelnemen
Bijbaan lezen
Business course
zoeken
Post over de
Open vrijmibo op FB
Vraag stellen over sollicitatie
Foto ski-uitje Gastcollege Onderwerpkeuze
uploaden bij volgen aan scriptiecoach
studievereniging Bloggen over nwe
Studentenhuis klant binnengehaald
Reactie van
laten sponsoren
Foto’s van vrienden recruiter op
bij bedrijf x bekijken ski-foto’s retweeten
Liken van FB pagina
Gebaseerd op: Wervingsfunnel (model), De PersoneelZaak; The Open Brand, Moony & Rollins, 2008
4. Vroeger vertelden we gewoon het verhaal. Nu…
• Is het héle verhaal misschien niet in één keer relevant,
• Is er niet één moment en één plek waar het hele verhaal
in één keer binnenkomt bij de doelgroep,
• Zorgen we dat stukjes van de verhalen hun aansluiting
vinden in de juiste context voor de doelgroep,
• En bouwen we zo het gehele verhaal op verschillende
momenten en plaatsen op.
8. Regierol van het merk:
Zorg dat employer brand
bits optellen tot één
gevoel
9. Regierol van het merk:
Op alle touchpoints een
stukje van het verhaal
laten ervaren
10. Touchpoints haal je uit de
‘applicant journey’,
of creëer jezelf door in
een relevante context de
doelgroep op te zoeken
11. Coming up: 10 slides over…
De grenzeloze generatie als doelgroep
Communities en community management
12. Meer weten? Praktijkcases?
Marlies de Gooijer:
degooijer@personeelzaak.nl
@marliezl
Marcel van der Quast:
vanderquast@personeelzaak.nl
Weblog: www.personeelzaken.com
@depersoneelzaak