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Employee Engagement
in theHospitalityIndustryand
the Key Role of
Line - Managers
SERVING
TWO MASTERS?
Maxwell et al (2010)
The Importance of the Human Element
SERVICE
PROVIDERPARTOF THE PRODUCT
SERVICE
STANGIBLE
APPEARENCE
ATTITUDES
BEHAVIOR
PERSONALITY
AIMS OF THE PRESENTATION
Understand What Employee
Engagement Is
IdentifyThe Factors Engender Employee
Engagement
Provide Front-Line Managers With
Implications
Strategy
Employee Engagement
Through Different Lens
Shuck & Wollard (2010)
State of Mind
Employee Engagement
The Organizational Perspective
Of engaged
employees
understand how
to meet customer
needs
Engagement Productivity
Engaged organizations
grow profits 3 times
faster than their
competitors
Profitability
STRATEGY
130%
Engaged
employees work
4.5 days more
70% 300%
MacLeod & Clarke (2009)
Kahn (1990) & Scaufeli (2002)
Engagement is driven by safety, availability and meaningfulness
and is externalized through vigor, dedication and absorption.
DRIVERS
VIGOR
DEDICATION
ABSORPTION
OUTCOM
ES
SAFETY
AVAILABILITY
MEANINGFULNESS
Employee Engagement The Scientific Perspective
The Drivers of Engagement
Kahn (1990)
SAFETY
Social Support
Leader-Member Exchange
Workplace Climate
Justice& Voice
TransformationalLeadership
‘’Individuals are ready to engage
themselves as long as the need for
safety is met’’
The Drivers of Engagement
Kahn (1990)
AVAILABILITY
‘’Engagement largely depends on the
disposition of a person to feel
engaged, and it cannot be imposed by
anyone’’
Orderliness
Alertness
Opennessto Experiences
Duty
Activation
Absorption
Vigour
Dedication
The Drivers of Engagement
Kahn (1990)
MEANINGFULNESS
‘’Individuals who experience
meaningfulness feel worthwhile, useful
and valuable’’
Autonomy
Development Opportunities
Job Challenge
Rewards & Recognition
Variety
How Will We Enhance The Meaningfulness
Of An Optimistic Person?
Engaged Employees Are 87% Less Likely to
Leave The Organization Than Disengaged
MacLeod & Clarke (2009)
ENGAGED
DISENGAGED
2014 Total Turnover
All Industries 15,7 %
Banking & Finance 17,4 %
Healthcare 17,5 %
HOSPITALITY 27,6 %
Insurance 11,7 %
Manufacturing &
Distribution
13,7 %
Not-for-profit 15,6 %
Services 12,5 %
Utilities 8,6 %
Levels Of Staff Turnover
In The Hospitality Industry
Compensation Force (2014)
Low Levels of
Engagement
High Levels
of Turnover
MULTIPLE ROLES
SERVING
TWO
MASTERS
Employees find themselves serving two masters,
which might lead them to experience ROLESTRESS
InternalMasters (Managers) External Masters (Customers)
Employee
Chung & Schneider (2002)
CENTRALIZATION
OF POWER
DISTRIBUTION
OF POWER
Leadership Style Is An Important Management Tool
TRANSFORMATIONA
L
LEADERSHIP
AUTHORITARIAN
LEADERSHIP
AUTONOMY
TRUST
ENGAGEMENT
CONTROL
DISTRUST
APATHY
Macey & Schneider (2008)
Maxwell et al (2010)
Share Your Power To Inspire Others
MEANINGFULNE
SSENHANCEMENT
FRONT-LINE
MANAGERS
ENCOURAGEINNOVATION
LOOKFOR UNIQUE POTENTIALS
SPENDTIME TEACHING
HIGHLIGHT THE ROLEBENEFIT
IMPLICATIONS
Maxwell et al (2010)
Share Your Power To Inspire Others
SAFETY
CREATION
FRONT-LINE
MANAGERS EXPLAINWHY CHANGES ARE MADE
SHAREIDEAS & INFORMATION
PROVIDEEMPLOYEES WITH VOICE
LISTEN TO YOUREMPLOYEES
IMPLICATIONS
BECOME A ROLE MODEL
Behave in an
Engaging Way!
Employees view their organization from the same perspective
in which they view their front-line managers
Truss et al (2012)
THANKYOU FOR
YOUR ATTENTION
Alexander Venetis 2015. Dissertation Project: “A Consideration of Employee
Engagement amongst Hospitality Workers”. Supervisor: Dr Michael Pye. University
of Hertfordshire Business School (MA Human Resources Management).
REFERENCES
Chung, B.G. and Schneider, B. (2002), “Serving multiple masters: role conflict experienced
by service employees”, Journal of Services Marketing, Vol. 16 No. 1, pp. 70-87.
Compensation Force (2014) [Online] Available at:
http://www.compensationforce.com/2015/03/2014-turnover-rates-by-industry.html
Kahn W.A. (1990), “Psychological conditions of personal engagement and disengagement
at work”, Academy of Management Journal, Vol. 33 No. 4, pp. 692-724.
Macey, W., & Schneider, B. (2008). 'The meaning of employee engagement.' Industrial
and Organizational Psychology, 1(1), p.p. 3-30
Macleod, D. and Clarke, N. (2009). Engaging for success: Enhancing Performance
Through Employee Engagement: A Report To Government.
Maxwell, G., Ogden, S. and Broadbridge, A. (2010) ‘Engagement in the Hospitality
Industry’, Journal of hospitality and tourism management, 17(1), p.p. 53-61

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Employee Engagement In The Hospitality Industry

  • 1. Employee Engagement in theHospitalityIndustryand the Key Role of Line - Managers SERVING TWO MASTERS?
  • 2. Maxwell et al (2010) The Importance of the Human Element SERVICE PROVIDERPARTOF THE PRODUCT SERVICE STANGIBLE APPEARENCE ATTITUDES BEHAVIOR PERSONALITY
  • 3. AIMS OF THE PRESENTATION Understand What Employee Engagement Is IdentifyThe Factors Engender Employee Engagement Provide Front-Line Managers With Implications
  • 4. Strategy Employee Engagement Through Different Lens Shuck & Wollard (2010) State of Mind
  • 5. Employee Engagement The Organizational Perspective Of engaged employees understand how to meet customer needs Engagement Productivity Engaged organizations grow profits 3 times faster than their competitors Profitability STRATEGY 130% Engaged employees work 4.5 days more 70% 300% MacLeod & Clarke (2009)
  • 6. Kahn (1990) & Scaufeli (2002) Engagement is driven by safety, availability and meaningfulness and is externalized through vigor, dedication and absorption. DRIVERS VIGOR DEDICATION ABSORPTION OUTCOM ES SAFETY AVAILABILITY MEANINGFULNESS Employee Engagement The Scientific Perspective
  • 7. The Drivers of Engagement Kahn (1990) SAFETY Social Support Leader-Member Exchange Workplace Climate Justice& Voice TransformationalLeadership ‘’Individuals are ready to engage themselves as long as the need for safety is met’’
  • 8. The Drivers of Engagement Kahn (1990) AVAILABILITY ‘’Engagement largely depends on the disposition of a person to feel engaged, and it cannot be imposed by anyone’’ Orderliness Alertness Opennessto Experiences Duty Activation Absorption Vigour Dedication
  • 9. The Drivers of Engagement Kahn (1990) MEANINGFULNESS ‘’Individuals who experience meaningfulness feel worthwhile, useful and valuable’’ Autonomy Development Opportunities Job Challenge Rewards & Recognition Variety
  • 10. How Will We Enhance The Meaningfulness Of An Optimistic Person?
  • 11. Engaged Employees Are 87% Less Likely to Leave The Organization Than Disengaged MacLeod & Clarke (2009) ENGAGED DISENGAGED
  • 12. 2014 Total Turnover All Industries 15,7 % Banking & Finance 17,4 % Healthcare 17,5 % HOSPITALITY 27,6 % Insurance 11,7 % Manufacturing & Distribution 13,7 % Not-for-profit 15,6 % Services 12,5 % Utilities 8,6 % Levels Of Staff Turnover In The Hospitality Industry Compensation Force (2014) Low Levels of Engagement High Levels of Turnover
  • 13. MULTIPLE ROLES SERVING TWO MASTERS Employees find themselves serving two masters, which might lead them to experience ROLESTRESS InternalMasters (Managers) External Masters (Customers) Employee Chung & Schneider (2002)
  • 14. CENTRALIZATION OF POWER DISTRIBUTION OF POWER Leadership Style Is An Important Management Tool TRANSFORMATIONA L LEADERSHIP AUTHORITARIAN LEADERSHIP AUTONOMY TRUST ENGAGEMENT CONTROL DISTRUST APATHY Macey & Schneider (2008)
  • 15. Maxwell et al (2010) Share Your Power To Inspire Others MEANINGFULNE SSENHANCEMENT FRONT-LINE MANAGERS ENCOURAGEINNOVATION LOOKFOR UNIQUE POTENTIALS SPENDTIME TEACHING HIGHLIGHT THE ROLEBENEFIT IMPLICATIONS
  • 16. Maxwell et al (2010) Share Your Power To Inspire Others SAFETY CREATION FRONT-LINE MANAGERS EXPLAINWHY CHANGES ARE MADE SHAREIDEAS & INFORMATION PROVIDEEMPLOYEES WITH VOICE LISTEN TO YOUREMPLOYEES IMPLICATIONS
  • 17. BECOME A ROLE MODEL Behave in an Engaging Way! Employees view their organization from the same perspective in which they view their front-line managers Truss et al (2012)
  • 18. THANKYOU FOR YOUR ATTENTION Alexander Venetis 2015. Dissertation Project: “A Consideration of Employee Engagement amongst Hospitality Workers”. Supervisor: Dr Michael Pye. University of Hertfordshire Business School (MA Human Resources Management).
  • 19. REFERENCES Chung, B.G. and Schneider, B. (2002), “Serving multiple masters: role conflict experienced by service employees”, Journal of Services Marketing, Vol. 16 No. 1, pp. 70-87. Compensation Force (2014) [Online] Available at: http://www.compensationforce.com/2015/03/2014-turnover-rates-by-industry.html Kahn W.A. (1990), “Psychological conditions of personal engagement and disengagement at work”, Academy of Management Journal, Vol. 33 No. 4, pp. 692-724. Macey, W., & Schneider, B. (2008). 'The meaning of employee engagement.' Industrial and Organizational Psychology, 1(1), p.p. 3-30 Macleod, D. and Clarke, N. (2009). Engaging for success: Enhancing Performance Through Employee Engagement: A Report To Government. Maxwell, G., Ogden, S. and Broadbridge, A. (2010) ‘Engagement in the Hospitality Industry’, Journal of hospitality and tourism management, 17(1), p.p. 53-61