Employee Alienation: The Impact of
Computer Mediated Communication on
Employee Outcomes
By Zachary J. Christo
zchristo@unomaha.edu
Worker Alienation
• The concept of Worker Alienation goes back to the Writings of Karl Marx
(Tucker, 1978).
• Worker Alienation empirically linked to negative employee outcomes and
STRUCTURAL CHARACTERISTICS partly to blame (Adler & Borys,
1996; Organ & Greene, 1981).
• RQ: Do organizational communication processes predict work alienation for
employees in the United States?
Human Communication
• These verbal and non-verbal
nuances add important context and
meaning to our communication.
• Eye contact
• Facial Expressions
• Hand gestures
• Body stances & postures
• Tone of voice
• Communication is an essential process
to human relationship-building and
cooperation.
• Humans have evolved for face-to-face
communication (Sherblom, 2020).
Computer Mediated Communication
• Media Richness Theory suggests inability
of CMC media to transmit certain
context and nuance (Sherblom, 2020).
FTF
Video
Telephone
Instant Messenger
Environmental Factors of CMC may
reduce social presence and social-
emotional relation (Sherblom, 2020)
• Visual Anonymity
• Asynchronous Communication
• Text-Based Communication
Rich
Lean
Hypotheses
• H1: Face to Face Communication
• H2: Video Conferencing
• H3: Telephonic
• H4: Instant Messaging
*When controlling for organizational
formalization
Less Alienation
More Alienation
Main IV’s: Computer Mediated Communication
Face-to-Face Video Conferencing Telephonic Instant Messenger
Control Variable: Formalization
Main DVs: 5 Subdimensions of Worker Alienation
Powerlessness Meaninglessness Normlessness Social Isolation Self-Estrangement

Employee alienation ppt

  • 1.
    Employee Alienation: TheImpact of Computer Mediated Communication on Employee Outcomes By Zachary J. Christo zchristo@unomaha.edu
  • 2.
    Worker Alienation • Theconcept of Worker Alienation goes back to the Writings of Karl Marx (Tucker, 1978). • Worker Alienation empirically linked to negative employee outcomes and STRUCTURAL CHARACTERISTICS partly to blame (Adler & Borys, 1996; Organ & Greene, 1981). • RQ: Do organizational communication processes predict work alienation for employees in the United States?
  • 3.
    Human Communication • Theseverbal and non-verbal nuances add important context and meaning to our communication. • Eye contact • Facial Expressions • Hand gestures • Body stances & postures • Tone of voice • Communication is an essential process to human relationship-building and cooperation. • Humans have evolved for face-to-face communication (Sherblom, 2020).
  • 4.
    Computer Mediated Communication •Media Richness Theory suggests inability of CMC media to transmit certain context and nuance (Sherblom, 2020). FTF Video Telephone Instant Messenger Environmental Factors of CMC may reduce social presence and social- emotional relation (Sherblom, 2020) • Visual Anonymity • Asynchronous Communication • Text-Based Communication Rich Lean
  • 5.
    Hypotheses • H1: Faceto Face Communication • H2: Video Conferencing • H3: Telephonic • H4: Instant Messaging *When controlling for organizational formalization Less Alienation More Alienation
  • 6.
    Main IV’s: ComputerMediated Communication Face-to-Face Video Conferencing Telephonic Instant Messenger
  • 7.
  • 8.
    Main DVs: 5Subdimensions of Worker Alienation Powerlessness Meaninglessness Normlessness Social Isolation Self-Estrangement