A recent graduate is having difficulty finding a job in their field of study. They have tried many options like searching online, in newspapers, with friends, at job fairs and boards but have had no luck. Employers say they lack experience or language skills, pay too little, or there are no openings in their field. As a result, the graduate feels frustrated, angry, sad, unmotivated, and has low self-esteem. They think it is difficult to find work and may need to further their English skills, study another career, or move elsewhere to find employment and support themselves financially.

1. Socrates marquez
Empathy map
PROBLEM STATEMENT

2. Empathy map
graduate searching for a job
What they do?
•Search internet
•Search newspaper
•Search with friends
•Employment showtrades
•Earch in job boards
•Open their own company
•Nothing, they will receive a proposal
•Earch in government office, with friends
•Work in another area

3. What they said?
• They dont hire because they need experience
• Dont hire because they need english eficiently
• They pay a misery
• Dont find nothing in my professional field
• The econmy is not good
• I will travel to another city, country

4. What they feel?
Frustration
Angry
Sad
Desmotivation
Impotence
Motivation
Low self-esteem

5. What they think?
•Its difficult to find a job
•I need to To Study english
•Its necessary to be positive one day they will find a job
•Find a job in another field
•I should study another career
•Move to another city, country
•I will find some day a job
•My parents will help me
•I will find a job no matter if its legal or not

6. PROBLEM STATEMENT

7. STAKEHOLDER +
PROBLEM/NEED + INSIGHT.
Isabel, graduated from the University as a textil
designer, female, creative, lives alone , single,
sociable, NEEDS where to use all her knowledge
and creativity learned in school BECAUSE she
needs to feel secure,. useful, exploit her
creativity , she needs money to pay for her
expenses , surprisingly she is searching for a job
not wanting to find employment