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DO
 Choose career path/college that friends are also
 Choose career that is ‘cool’ – etc. forensics – CSI
 Choose career without thought of future job outlooks
 Choose career – pressure from family
 Choose career without thought of availability based
on current
 Lack of regard to acceptable grade for said career
 Choose career without respect to future income
THINK
 Highschools to provide more guidance
 Initial class to review future outlook
 Bring in professionals in various fields/Apprentice
 Discuss most likely job locations/salaries/ etc
 Student provide honest assessment to develop skills
that are necessary – and work towards it
 Educate on true career path

Feel
 Misleading future
 Wasting $$$
 Cost of tuition – often hard to swallow with poor job
outlook
 The jobs graduates find often fall below the realm of
their studies

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Empathy map

  • 1.
  • 2. DO  Choose career path/college that friends are also  Choose career that is ‘cool’ – etc. forensics – CSI  Choose career without thought of future job outlooks  Choose career – pressure from family  Choose career without thought of availability based on current  Lack of regard to acceptable grade for said career  Choose career without respect to future income
  • 3. THINK  Highschools to provide more guidance  Initial class to review future outlook  Bring in professionals in various fields/Apprentice  Discuss most likely job locations/salaries/ etc  Student provide honest assessment to develop skills that are necessary – and work towards it  Educate on true career path 
  • 4. Feel  Misleading future  Wasting $$$  Cost of tuition – often hard to swallow with poor job outlook  The jobs graduates find often fall below the realm of their studies