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Say
Stakeholder Need Insight
Think
Feel
Need to be “a little risky” with my job search
Have to be creative in my approach
I did networking & cold emailing
I did search job boards - CL & journalism jobs
I learned skills I thought I needed that weren’t
being taught in my program
“My generation just wants to work”
There are headhunters for other industries - just
not mine
“Thos jobs aren’t for me”
I need to be confident in my self
School didn’t prepare me for the job market
My generation faces a new reality now.
Journalism and other creative jobs aren’t
valued
Not enough jobs to go around
unprepared
anxious
undervalued in my profession
motivated
Journalism student
ambitious
creative
under-employed
Use his skills & talents
to be creative and
empowered with
institutional support
journalism needs
creative people to
survive & thrive

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Empathy

  • 1. Say Stakeholder Need Insight Think Feel Need to be “a little risky” with my job search Have to be creative in my approach I did networking & cold emailing I did search job boards - CL & journalism jobs I learned skills I thought I needed that weren’t being taught in my program “My generation just wants to work” There are headhunters for other industries - just not mine “Thos jobs aren’t for me” I need to be confident in my self School didn’t prepare me for the job market My generation faces a new reality now. Journalism and other creative jobs aren’t valued Not enough jobs to go around unprepared anxious undervalued in my profession motivated Journalism student ambitious creative under-employed Use his skills & talents to be creative and empowered with institutional support journalism needs creative people to survive & thrive