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Accessible	
     Annoying


 Appealing        Attractive


Business-like       Busy


    Clean           Clear


Compatible        Compelling
Complex      Consistent


Convenient     Difficult


Disruptive    Distracting


Easy to use    Effective


 Engaging     Expected
Familiar        Fast


  Flexible     Frustrating


Gets in the
               Hard to use
   way


High quality   Impressive


Inconsistent   Intimidating
Meaningful      Not Secure


Not Valuable       Old


 Organized     Overwhelming


 Personal       Predictable


Professional     Relevant
Reliable       Satisfying


   Secure        Stressful


   Time-
                Time-saving
 consuming


Too Technical     Usable


   Useful        Valuable

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Emotional response cards

  • 1. Accessible   Annoying Appealing Attractive Business-like Busy Clean Clear Compatible Compelling
  • 2. Complex Consistent Convenient Difficult Disruptive Distracting Easy to use Effective Engaging Expected
  • 3. Familiar Fast Flexible Frustrating Gets in the Hard to use way High quality Impressive Inconsistent Intimidating
  • 4. Meaningful Not Secure Not Valuable Old Organized Overwhelming Personal Predictable Professional Relevant
  • 5. Reliable Satisfying Secure Stressful Time- Time-saving consuming Too Technical Usable Useful Valuable