Emojis help restore context that is lost in electronic communication compared to face-to-face interactions. They can enhance relationships by making emotions clearer. The increasing use of emojis to express ideas is changing culture and how communication works by portraying a new reality where pictographs represent thoughts.
The Linguistic Secrets Found in Billions of Emoji - SXSW 2016 presentation SwiftKey
Every day, we send almost 6 billion emoji from our smartphones, but what kinds of patterns can you find when you look at all this data together? How do different cultures and nationalities use emoji differently? Are there hidden linguistic patterns in our quickly-dashed-off emoji utterances? Do emoji represent a fundamental shift away from old-fashioned word-based language or a return to a more flexible, pre-modern style of textual communication?
Join SwiftKey CTO Ben Medlock and internet linguist Gretchen McCulloch as they share never-before-seen insights based of billions of data points from people's real emoji use.
Find the full audio of this session on SoundCloud here: https://soundcloud.com/officialsxsw/the-linguistic-secrets-found-in-billions-of-emoji-sxsw-interactive-2016
I am a graduate student at Kennesaw State University in the Integrated Global Communication Master's program. This semester in my Communication and Technology class, I had the opportunity to create and design my first ever professional white paper. I decided to create a white paper on the topic of "Emojis" because of their recent stardom. In 2015, we began to see emojis being used in pretty much everything: commercials, marketing, campaigns, emails, social media, t-shirts, etc. So I did some research on emojis and learned they have become the new means of communication for individuals and companies alike. They have dominated American mediated communication and have expanded globally as well.
The document discusses the growing use of emojis in business communication. Emojis have evolved from ancient pictograms and smileys to today's standardized emojis that can convey a wider range of emotions. There are now over 800 emojis that have become a common language for the billions of people using major tech platforms. The document argues that emojis help streamline conversations by clarifying intent and building understanding when used in workplace communication, with studies finding three-quarters of people now use emojis in professional settings.
The first emoji may have been created unintentionally in 1862 when a sideways wink was printed in Abraham Lincoln's speech notes. Shigetaka Kurita created the first intentional set of 176 emojis in 1999 for Japanese mobile phones to help users communicate through images. In 2011, Apple looked to expand in Japan and added emojis to iOS after seeing how popular they were being used to provide context. One emoji, the poop icon, became particularly popular. For an emoji to be officially recognized, it must go through a approval process with the Unicode Consortium that can take 1-2 years. A proposal must prove there is a need or gap that existing emojis cannot fulfill. The document challenges the reader to design an original emoji
This document discusses how emojis, emoticons, and text speak can be used to teach students. It provides background on the origins of emoticons in 1982 as ways to convey tone and feelings in text communications. It then suggests that with text speak and emojis, students can translate, decode, summarize, play with language, and add emotion to language. A number of websites and apps that can be used for emoji-related activities, lessons, and discussions are also listed.
Emoji Marketing: Beginners’ Guide 😀 ❤️: http://tgcafe.it/emoji-marketing-guide
Emoji marketing? What the 😂 😜 😮 ?
All the cool kids are doing IT.
Emoji marketing's the hottest thing in marketing right now.
It's creative, informal, and effective and absolutely needs to play a role in your online marketing strategy moving forward.
Emoji marketing has arrived. But WHY are emoji so effective?
Why are some of the world's top brands leading the charge?
And, more importantly, what are some easy ways to use emoji in YOUR marketing?
This is Ana Hoffman with Traffic Generation Café - let’s find out!
👇
http://tgcafe.it/emoji-marketing-guide
With emoji now at the epicentre of digital communications within social media networks, this Cult LDN trend report looks at the Science of Emoji and utilising them effectively in brand communications.
Cult LDN is an award-winning digital communications agency. We deliver brave and strategic campaigns for our clients which deliver measurable results.
We specialise in; strategy & execution, online talent management, online advertising and trend reporting & training.
Emojis help restore context that is lost in electronic communication compared to face-to-face interactions. They can enhance relationships by making emotions clearer. The increasing use of emojis to express ideas is changing culture and how communication works by portraying a new reality where pictographs represent thoughts.
The Linguistic Secrets Found in Billions of Emoji - SXSW 2016 presentation SwiftKey
Every day, we send almost 6 billion emoji from our smartphones, but what kinds of patterns can you find when you look at all this data together? How do different cultures and nationalities use emoji differently? Are there hidden linguistic patterns in our quickly-dashed-off emoji utterances? Do emoji represent a fundamental shift away from old-fashioned word-based language or a return to a more flexible, pre-modern style of textual communication?
Join SwiftKey CTO Ben Medlock and internet linguist Gretchen McCulloch as they share never-before-seen insights based of billions of data points from people's real emoji use.
Find the full audio of this session on SoundCloud here: https://soundcloud.com/officialsxsw/the-linguistic-secrets-found-in-billions-of-emoji-sxsw-interactive-2016
I am a graduate student at Kennesaw State University in the Integrated Global Communication Master's program. This semester in my Communication and Technology class, I had the opportunity to create and design my first ever professional white paper. I decided to create a white paper on the topic of "Emojis" because of their recent stardom. In 2015, we began to see emojis being used in pretty much everything: commercials, marketing, campaigns, emails, social media, t-shirts, etc. So I did some research on emojis and learned they have become the new means of communication for individuals and companies alike. They have dominated American mediated communication and have expanded globally as well.
The document discusses the growing use of emojis in business communication. Emojis have evolved from ancient pictograms and smileys to today's standardized emojis that can convey a wider range of emotions. There are now over 800 emojis that have become a common language for the billions of people using major tech platforms. The document argues that emojis help streamline conversations by clarifying intent and building understanding when used in workplace communication, with studies finding three-quarters of people now use emojis in professional settings.
The first emoji may have been created unintentionally in 1862 when a sideways wink was printed in Abraham Lincoln's speech notes. Shigetaka Kurita created the first intentional set of 176 emojis in 1999 for Japanese mobile phones to help users communicate through images. In 2011, Apple looked to expand in Japan and added emojis to iOS after seeing how popular they were being used to provide context. One emoji, the poop icon, became particularly popular. For an emoji to be officially recognized, it must go through a approval process with the Unicode Consortium that can take 1-2 years. A proposal must prove there is a need or gap that existing emojis cannot fulfill. The document challenges the reader to design an original emoji
This document discusses how emojis, emoticons, and text speak can be used to teach students. It provides background on the origins of emoticons in 1982 as ways to convey tone and feelings in text communications. It then suggests that with text speak and emojis, students can translate, decode, summarize, play with language, and add emotion to language. A number of websites and apps that can be used for emoji-related activities, lessons, and discussions are also listed.
Emoji Marketing: Beginners’ Guide 😀 ❤️: http://tgcafe.it/emoji-marketing-guide
Emoji marketing? What the 😂 😜 😮 ?
All the cool kids are doing IT.
Emoji marketing's the hottest thing in marketing right now.
It's creative, informal, and effective and absolutely needs to play a role in your online marketing strategy moving forward.
Emoji marketing has arrived. But WHY are emoji so effective?
Why are some of the world's top brands leading the charge?
And, more importantly, what are some easy ways to use emoji in YOUR marketing?
This is Ana Hoffman with Traffic Generation Café - let’s find out!
👇
http://tgcafe.it/emoji-marketing-guide
With emoji now at the epicentre of digital communications within social media networks, this Cult LDN trend report looks at the Science of Emoji and utilising them effectively in brand communications.
Cult LDN is an award-winning digital communications agency. We deliver brave and strategic campaigns for our clients which deliver measurable results.
We specialise in; strategy & execution, online talent management, online advertising and trend reporting & training.
Emojis are probably the most prolific pictorial language used today, but why? And what does it mean for conversation between businesses and customers? Is there a place for emojis in your dialogue with customers? In this talk, we’ll look at why we use emojis, some emoji history, and what we can learn from emojis about communication with others. I’ll share examples of emoji use from different brands and people, some with positive results and some exchanges that didn’t go so well.
ABOUT RACHEL PETERS
Once upon a time I was a high school English teacher. When I ran away screaming from that and into the arms of grad school, I discovered the world of UX, and I’ve been hooked ever since. Currently I’m the UX Lead for Launch Interactive, an agency in downtown Atlanta. You can learn more about Launch at http://www.launchjourney.com/.
The document provides an overview of emojis including their history, how they work technically using unicode, code examples in JavaScript, and diversity and inclusion related to emojis. It discusses emoji modifiers, zero-width joiner sequences, and ways brands are using emojis in marketing. Useful links are provided about emoji domains, conferences, tracking usage, and products/tools related to emojis.
25 interesting facts about emojis you need to knowShamraizQamer
Emojis have evolved rapidly from their origins in 1999 as icons for technology, weather, and time introduced in Japan. They were standardized in 2010 when Unicode began accepting emojis, and Apple added the emoji keyboard to iOS in 2011. Emoji popularity boomed after adoption by Unicode. New emojis are now added regularly to depict more cultures and ideas, from same-sex couples to icons for malaria. Fun facts about emojis include that July 17th is World Emoji Day, the peach and eggplant emojis are often used to represent body parts, and Moby Dick was translated into an emoji book.
The document discusses the growing use and cultural impact of emojis. It claims that using emojis allows for enhanced digital communication and relationships by helping to convey emotion and context. Some evidence presented includes how emojis evolved from emoticons to address tone and prevent misunderstandings online. Research also found that expressing a richer array of emotions through communication makes people happier and healthier. However, emojis have limitations as context can complicate meaning and sets lack diversity.
The document discusses the growing use and cultural impact of emojis. It claims that using emojis allows for enhanced digital communication and relationships by helping express emotion and provide context. Some evidence presented includes how emojis evolved from emoticons to address tone in early online messages. Research also found that expressing a richer array of emotions through communication makes people happier and healthier. However, limitations remain, as emojis cannot replace all words and their meanings depend on context.
The document presents a series of images linked by concepts related to citizenship. It prompts the reader to view the images for 10 seconds and try to memorize as many as possible. It then asks the reader to write down the images they remember and provides the correct labels for each image. Finally, it introduces the concept of democracy by breaking down its Greek roots and asking the reader to define it and choose a symbol to represent it.
Breaking Thru the Clutter: How to Market Your Cause and Attract New ChampionsCauseShift
This workshop was facilitated by Scott Henderson, managing director of CauseShift, at the 2011 Global Health and Innovation Conference at Yale University, which is organized by Unite for Sight.
This document discusses the impact of digital technologies and social media on identity, relationships, and society. It identifies four trends toward a 100% digital world:
1) You are your identity - People create digital identities through blogs, social media, etc.
2) You are your network - Social networks and relationships are increasingly digital. Content is less important than conversation.
3) You are the Internet - Sharing personal information and content online helps shape one's identity and presence on the internet. Transparency online brings challenges regarding privacy and integrity.
4) You don't care - Most people are indifferent to the technical aspects of digital technologies and just want services to work seamlessly like electricity or water.
The document discusses the evolution of communication and social media. It provides examples of how social media has impacted events like the Egyptian revolution. It also discusses various social media platforms like Twitter, Facebook, LinkedIn, Pinterest, Instagram and Blogger. The presentation notes some disadvantages of social media like being time consuming and producing an extensive amount of information. It concludes by discussing how businesses can use social media and provides the presenter's social media profiles.
The document discusses how social changes are transforming everything. It notes that 50% of Swedish children are internet users by age 4. It emphasizes that the only certain thing about the future is that predictions will be wrong. It outlines four steps toward a 100% human future: (1) identity is defined by blogs, YouTube, etc.; (2) networks and conversations shape identity; (3) sharing and transparency define the internet; (4) technology is ubiquitous and not controlled by "geeks." It stresses embracing change and opportunities. It concludes with six one-liners about keeping things simple, embracing curiosity, and taking collaborative baby steps.
This document provides guidance on how to become an active member of the global space community through social media. It recommends starting with Twitter by creating an account, following space experts and organizations, and participating in conversations. The benefits of social media for the space community are connecting with people worldwide to share excitement about space and help the space industry. Various social media platforms are suited for different purposes from professional networking to photo sharing. Hashtags help find new people to follow and track topics and events. Becoming a "spacetweep" through social media can change one's life by connecting to remote places and people through shared passion for space.
Hyperisland MC (en) six chapters on human behaviourJoakim Jardenberg
This document discusses how digital technology is changing human trends and attitudes. It covers four key trends: 1) digital identity through blogs, YouTube, etc., 2) social networks and how the social graph connects people, 3) how people are increasingly defined by their online presence and sharing, and 4) how most people no longer see technology as something only for experts. It also provides six brief pieces of advice related to embracing change, keeping things simple, thinking mobile first, and focusing on opportunities rather than failures.
This document provides an overview of tools for creating an SLP technology toolkit, including social media like Twitter and Instagram. It discusses how SLPs can use these platforms to connect with others in the field, find educational resources and therapy ideas, and get inspiration. Specific accounts and hashtags to follow are mentioned. Basics of using each platform, such as hashtags, direct messages, and sharing content are covered. Other digital tools brought up include Flashcards Plus, Newsela, Google Drive, and Kahoot.
"Emotional Reactions Predict sharing - a study of Facebook Media Pages", Will...Dataconomy Media
"Emotional Reactions Predict sharing - a study of Facebook Media Pages", William Pritchard, Student from Universite Paris Diderot
Watch more from Data Natives Berlin 2016 here: http://bit.ly/2fE1sEo
Visit the conference website to learn more: www.datanatives.io
Follow Data Natives:
https://www.facebook.com/DataNatives
https://twitter.com/DataNativesConf
https://www.youtube.com/c/DataNatives
Stay Connected to Data Natives by Email: Subscribe to our newsletter to get the news first about Data Natives 2017: http://bit.ly/1WMJAqS
About the Author:
William Pritchard studied Maths at the University of Durham, England, before training as a chartered accountant. After working at a big 4 firm for several years, he reoriented his career goals towards data science and took a Masters course in statistics, financial maths and programming at Université Paris Diderot.
This document discusses the challenges of digital changes and social changes. It covers two upcoming sessions on humans and machines. It then provides biographical information about the author as a senior advisor, investor, and speaker. The document discusses how the future of business involves letting go and various quotes on embracing change. It covers how young children are already internet users and how the world changes daily. The overall message is that the only constant is change.
Talk on the potentials of Twitter data for linguistic research held at the Freiburg Institute for Advanced Study (FRIAS) on invitation from Christian Mair. Thanks for having me!
Unfortunately I do not have enough information to determine the correct login information. Please double check your login credentials and contact the appropriate administrators if you are still unable to access the account.
Eddie Datz is an aspiring actor who created a social media plan to grow his online brand and following. His objectives are to reach 1000 Instagram followers, 1500 Facebook page likes, and 200 Twitter followers by the end of 2017. His strategy is to post well-developed visual content at least once per week on each major network. He will analyze engagement to plan future content. Currently, Eddie has the most engagement on Instagram but wants to increase traffic to his Facebook page. The plan outlines his brand persona, key dates for posts, and metrics for measuring progress.
Beer Bloggers Conference Social Media PresentationLorraine Ball
This document provides social media best practices and strategies for brands. It discusses why social media is important for building relationships and getting feedback. The key to success is creating original, high-quality content that gives people a reason to engage. The document reviews best practices for major platforms like Facebook, Twitter, Instagram and Pinterest. It also provides a case study on how a company used multiple social media channels in an integrated campaign to promote an event and saw significant increases in engagement and sales.
Emojis are probably the most prolific pictorial language used today, but why? And what does it mean for conversation between businesses and customers? Is there a place for emojis in your dialogue with customers? In this talk, we’ll look at why we use emojis, some emoji history, and what we can learn from emojis about communication with others. I’ll share examples of emoji use from different brands and people, some with positive results and some exchanges that didn’t go so well.
ABOUT RACHEL PETERS
Once upon a time I was a high school English teacher. When I ran away screaming from that and into the arms of grad school, I discovered the world of UX, and I’ve been hooked ever since. Currently I’m the UX Lead for Launch Interactive, an agency in downtown Atlanta. You can learn more about Launch at http://www.launchjourney.com/.
The document provides an overview of emojis including their history, how they work technically using unicode, code examples in JavaScript, and diversity and inclusion related to emojis. It discusses emoji modifiers, zero-width joiner sequences, and ways brands are using emojis in marketing. Useful links are provided about emoji domains, conferences, tracking usage, and products/tools related to emojis.
25 interesting facts about emojis you need to knowShamraizQamer
Emojis have evolved rapidly from their origins in 1999 as icons for technology, weather, and time introduced in Japan. They were standardized in 2010 when Unicode began accepting emojis, and Apple added the emoji keyboard to iOS in 2011. Emoji popularity boomed after adoption by Unicode. New emojis are now added regularly to depict more cultures and ideas, from same-sex couples to icons for malaria. Fun facts about emojis include that July 17th is World Emoji Day, the peach and eggplant emojis are often used to represent body parts, and Moby Dick was translated into an emoji book.
The document discusses the growing use and cultural impact of emojis. It claims that using emojis allows for enhanced digital communication and relationships by helping to convey emotion and context. Some evidence presented includes how emojis evolved from emoticons to address tone and prevent misunderstandings online. Research also found that expressing a richer array of emotions through communication makes people happier and healthier. However, emojis have limitations as context can complicate meaning and sets lack diversity.
The document discusses the growing use and cultural impact of emojis. It claims that using emojis allows for enhanced digital communication and relationships by helping express emotion and provide context. Some evidence presented includes how emojis evolved from emoticons to address tone in early online messages. Research also found that expressing a richer array of emotions through communication makes people happier and healthier. However, limitations remain, as emojis cannot replace all words and their meanings depend on context.
The document presents a series of images linked by concepts related to citizenship. It prompts the reader to view the images for 10 seconds and try to memorize as many as possible. It then asks the reader to write down the images they remember and provides the correct labels for each image. Finally, it introduces the concept of democracy by breaking down its Greek roots and asking the reader to define it and choose a symbol to represent it.
Breaking Thru the Clutter: How to Market Your Cause and Attract New ChampionsCauseShift
This workshop was facilitated by Scott Henderson, managing director of CauseShift, at the 2011 Global Health and Innovation Conference at Yale University, which is organized by Unite for Sight.
This document discusses the impact of digital technologies and social media on identity, relationships, and society. It identifies four trends toward a 100% digital world:
1) You are your identity - People create digital identities through blogs, social media, etc.
2) You are your network - Social networks and relationships are increasingly digital. Content is less important than conversation.
3) You are the Internet - Sharing personal information and content online helps shape one's identity and presence on the internet. Transparency online brings challenges regarding privacy and integrity.
4) You don't care - Most people are indifferent to the technical aspects of digital technologies and just want services to work seamlessly like electricity or water.
The document discusses the evolution of communication and social media. It provides examples of how social media has impacted events like the Egyptian revolution. It also discusses various social media platforms like Twitter, Facebook, LinkedIn, Pinterest, Instagram and Blogger. The presentation notes some disadvantages of social media like being time consuming and producing an extensive amount of information. It concludes by discussing how businesses can use social media and provides the presenter's social media profiles.
The document discusses how social changes are transforming everything. It notes that 50% of Swedish children are internet users by age 4. It emphasizes that the only certain thing about the future is that predictions will be wrong. It outlines four steps toward a 100% human future: (1) identity is defined by blogs, YouTube, etc.; (2) networks and conversations shape identity; (3) sharing and transparency define the internet; (4) technology is ubiquitous and not controlled by "geeks." It stresses embracing change and opportunities. It concludes with six one-liners about keeping things simple, embracing curiosity, and taking collaborative baby steps.
This document provides guidance on how to become an active member of the global space community through social media. It recommends starting with Twitter by creating an account, following space experts and organizations, and participating in conversations. The benefits of social media for the space community are connecting with people worldwide to share excitement about space and help the space industry. Various social media platforms are suited for different purposes from professional networking to photo sharing. Hashtags help find new people to follow and track topics and events. Becoming a "spacetweep" through social media can change one's life by connecting to remote places and people through shared passion for space.
Hyperisland MC (en) six chapters on human behaviourJoakim Jardenberg
This document discusses how digital technology is changing human trends and attitudes. It covers four key trends: 1) digital identity through blogs, YouTube, etc., 2) social networks and how the social graph connects people, 3) how people are increasingly defined by their online presence and sharing, and 4) how most people no longer see technology as something only for experts. It also provides six brief pieces of advice related to embracing change, keeping things simple, thinking mobile first, and focusing on opportunities rather than failures.
This document provides an overview of tools for creating an SLP technology toolkit, including social media like Twitter and Instagram. It discusses how SLPs can use these platforms to connect with others in the field, find educational resources and therapy ideas, and get inspiration. Specific accounts and hashtags to follow are mentioned. Basics of using each platform, such as hashtags, direct messages, and sharing content are covered. Other digital tools brought up include Flashcards Plus, Newsela, Google Drive, and Kahoot.
"Emotional Reactions Predict sharing - a study of Facebook Media Pages", Will...Dataconomy Media
"Emotional Reactions Predict sharing - a study of Facebook Media Pages", William Pritchard, Student from Universite Paris Diderot
Watch more from Data Natives Berlin 2016 here: http://bit.ly/2fE1sEo
Visit the conference website to learn more: www.datanatives.io
Follow Data Natives:
https://www.facebook.com/DataNatives
https://twitter.com/DataNativesConf
https://www.youtube.com/c/DataNatives
Stay Connected to Data Natives by Email: Subscribe to our newsletter to get the news first about Data Natives 2017: http://bit.ly/1WMJAqS
About the Author:
William Pritchard studied Maths at the University of Durham, England, before training as a chartered accountant. After working at a big 4 firm for several years, he reoriented his career goals towards data science and took a Masters course in statistics, financial maths and programming at Université Paris Diderot.
This document discusses the challenges of digital changes and social changes. It covers two upcoming sessions on humans and machines. It then provides biographical information about the author as a senior advisor, investor, and speaker. The document discusses how the future of business involves letting go and various quotes on embracing change. It covers how young children are already internet users and how the world changes daily. The overall message is that the only constant is change.
Talk on the potentials of Twitter data for linguistic research held at the Freiburg Institute for Advanced Study (FRIAS) on invitation from Christian Mair. Thanks for having me!
Unfortunately I do not have enough information to determine the correct login information. Please double check your login credentials and contact the appropriate administrators if you are still unable to access the account.
Eddie Datz is an aspiring actor who created a social media plan to grow his online brand and following. His objectives are to reach 1000 Instagram followers, 1500 Facebook page likes, and 200 Twitter followers by the end of 2017. His strategy is to post well-developed visual content at least once per week on each major network. He will analyze engagement to plan future content. Currently, Eddie has the most engagement on Instagram but wants to increase traffic to his Facebook page. The plan outlines his brand persona, key dates for posts, and metrics for measuring progress.
Beer Bloggers Conference Social Media PresentationLorraine Ball
This document provides social media best practices and strategies for brands. It discusses why social media is important for building relationships and getting feedback. The key to success is creating original, high-quality content that gives people a reason to engage. The document reviews best practices for major platforms like Facebook, Twitter, Instagram and Pinterest. It also provides a case study on how a company used multiple social media channels in an integrated campaign to promote an event and saw significant increases in engagement and sales.
This document provides an overview of using social media platforms Facebook and Twitter. It discusses key features of Facebook including the timeline, profile, lists, tagging posts, events, and privacy settings. It also discusses what types of content are best to share and not share on Facebook. For Twitter, it outlines the 280-character tweets, how to engage others through replies and retweets, and finding your Twitter voice. Etiquette for both platforms is also covered.
Social Media 101: Business of Music ClassTim Nekritz
This document provides an overview of using social media for music businesses. It discusses what social media is and some key platforms like Facebook, Twitter, YouTube, and Instagram. It emphasizes that social media is about connections, conversations, and authenticity rather than one-way marketing. The document provides tips for using social media, including being present, having a content strategy, being responsive, and focusing on goals over tools. Examples are given of how musicians like Pete Yorn use social media platforms.
This document appears to be a slide presentation about language change and the use of emoji. It discusses several universal aspects of language, including that language constantly changes and adapts over time, and that people are good at adapting the linguistic resources available to them. It provides examples of how languages have changed pronunciation or added new meanings to words over time. The presentation suggests that technology like emoji both reflects and accelerates language change as meanings and conventions evolve rapidly online. It emphasizes that language variation helps construct social meaning and that the spread of innovations depends on social networks and issues of power.
Twitter can be used for both personal and professional purposes. It allows you to keep up with news, friends, sports and entertainment. Professionally, it allows you to follow companies, advertise your brand, and find industry discussions. There are various ways to tweet via mobile, desktop or text. Hashtags allow you to join conversations and make your tweets more discoverable. Engaging with others by favoriting, retweeting and replying helps grow your audience. Overall, Twitter provides a way to stay informed and involved in topics that interest you.
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1. EM JIS & EM TIC NS
AR UND THE W RLD
BY GRANT MCGOVERN
2. INSPIRATION
• Last summer, I discovered the site:
• Emojitracker
• “…uses Twitter to calculate emoji usage, people are averaging
250 to 350 emoji tweets a second.” – The New York Times
• “The result is a stunning, simple and frankly worrying dashboard
of icons, which is also excellent evidence of our growing inability
to use the English language alone to express our emotions.” –
The Huffington Post
• “Beyond the novelty of seeing just which emoji are most popular
(and almost as amusing, which ones are rarely used), the
visualization also does a pretty good job at showing the extreme
pace at which tweets are posted every second.” – The Verge
3. MY QUESTION
“Are emojis used as frequently on social
media across different cultures?
Specifically, in Asian countries, how are
emojis interpreted differently than in other
countries such as the United States? ”
4. RESEARCH METHOD
• Target:
• Young (12-30 years) people.
• Japanese (contrast with U.S.)
• Where:
• Twitter (public profiles)
• How Many:
• ~50 people. (ended up being 46)
• How:
• Massive spreadsheet
• Record tweets with emojis
• Twitter Handle
• Name
• Tweet Body (Japanese)
• Tweet Body (American English)
• Via Google Translate
• Date
5. MESSY DATA
• Why?
• There’s a variety of “Emojis”
•
• Japanese Emoticons:
• (」゜ロ゜)」, (; ・`д・´) , (・∀・)
• Emoticons
• :-) , :’( , :-/
• Workaround?
• Emojis are classified via codes:
•
• (; ・`д・´)
:angry:
:angry:
6. DATA SNIPPET
Date Twitter Handle Name Tweet Body (Japanese) Tweet Body (American English) Emoticon/Emoji URL
11/17/14 @uti_honne これ、本音。幸せになる5原則✨ 嫌わない 心配しない 期You are wit待h しa sなmいile シtoン livプe ルsimにp生le きyo:るtuw id笑nok 顔lninoでgt -esいxtapるresc: t to nohtt twposr:/r/ytw yiottue rd.coo nmo/tu htiatheo fnivnee /psrtiantcuisp/l5e3s4 ✨27 b5e7 3h0a2p6p4y170497
@love_otome013 めーぷる十三支演義やばい〜Thirteen 支演 righteousness danger:obuluss ~hing-face: https://twitter.com/love_otome013/status/528836700110217216
@mio8598 ∞清水 未緒∞ またゆみこにあったw かわいいなWー also was in Yumiko, I cute :red-heart: https://twitter.com/mio8598/status/534685475680686082
@s_kajyu ハルはお受験中このヘッダー最高。 我ながら良いThアisイ hデeaィdeアr h #ig梶h裕es貴t. We while a goo:sdu indgelaa s#s Kesa-jfi aYcuek:i :thuhmttbps-:/u/tpw: i:thteera.crot-mar/rso_wk:ajyu/status/533995091841409024
@MK___31 ❥ こっとんわざわざことの垢いれてリプするI のwoやuめld てlikいe yたouだ tきo sたtoいp a#nwdw two wdewscr:icpltaopr :t,o : jpouy:t dirt of thingh tbtpost:h//etwr #itwtewr.cwowmw/MK___31/status/533604428952002561
7. DATA ANALYSIS
16
14
12
10
8
6
4
2
0
:heart:
:crying-face:
:neutral-face:
:splashing-water:
:worried-face:
:school:
:hand:
:neutral-face:
:sparkly-heart:
:ribbon-heart:
:praying-hands:
:bunny:
:soccer-ball:
:wind-blowing:
:heart-arrow:
:heartpulse:
:notes:
:home:
Emoji Breakdown
Series 1
Anomalies:
- Little to no “sad” emojis despite them being #5, #11, #12,
and #13 most used emojis in the world.
- Massive gap between heart emoji and other ones.
109 Total
8. DATA ANALYSIS (CONT.)
Gender Breakdown
Men (14)
Women (32)
• 76 worthwhile tweets
• 109 total emojis
• ~Approx. 1.43 emojis per tweet
Trends:
• Highest contributors of emoji-filled
Tweets were young females who
had a large follower base.
• The highest emoji users were
Japanese models and/or
celebrities. People plugged into
the “main-stream.”
• The most recurring emoji that was
non-inanimate was the :smile:
face.
• The most popular tweet bodies in
which there were emojis
appeared to be songs/lyrics and
exclamatory statements.
• i.e. “Today is my birthday ”
Conclusions:
• Japanese people tweet generally
less emojis than Americans
(compared to who I follow)
• Japanese people tend to pack more
emotional context into their emoji
usage. They are more
appropriate/relevant.
9. REFLECTION
• Obstacles:
• Language Barrier
• Google Translate was okay, but not great
• Japanese is terse and most of the language was slang (I’m
guessing).
• It’s estimated only 3% of Japanese people use their real
name on Twitter.
• Things I’d Do Differently:
• Given more time:
• Have a more solid understanding of who I’m following.
• Speak to actual Japanese citizens to learn about Twitter
culture in Japan.
• Follow even more people, over an extended period of time.
• Have a Japanese translator at hand instead of Google.