1. @emmaemail myemma.com

2. myemma.com

3. myemma.com

4. myemma.com

5. myemma.com

6. myemma.com
25%
Webmail
32%
Desktop
43%
Mobile

7. myemma.com
79% 78% 58% 48% 20%

8. myemma.com
100%

9. myemma.com

10. myemma.com
MOBILE OPTIMIZED
— VS —
RESPONSIVE EMAIL

11. myemma.com
MOBILE OPTIMIZED
Reformat content based on device

12. myemma.com

13. myemma.com
YOURBRAND
From: hi@yourbrand.com
Inbox (5) 1 of 5
Short subject line here.
May 14, 2013, 3:00PM
HEADLINE
GET THE DEAL

14. myemma.com
HTC One iPhone 5 Nexus 4 Nokia Lumina

15. myemma.com
YOURBRAND
From: hi@yourbrand.com
Inbox (5) 1 of 5
Short subject line here.
May 14, 2013, 3:00PM
HEADLINE
GET THE DEAL

16. myemma.com
Last BottleWine Enthusiast

17. myemma.com
YOURBRAND
From: hi@yourbrand.com
Inbox (5) 1 of 5
Short subject line here.
May 14, 2013, 3:00PM
HEADLINE
GET THE DEAL

18. myemma.com

19. myemma.com

20. myemma.com
YOURBRAND
From: hi@yourbrand.com
Inbox (5) 1 of 5
Short subject line here.
May 14, 2013, 3:00PM
HEADLINE
GET THE DEAL

21. myemma.com
YOURBRAND
From: hi@yourbrand.com
Inbox (5) 1 of 5
Short subject line here.
May 14, 2013, 3:00PM
HEADLINE
GET THE DEAL

22. myemma.com

23. myemma.com
RESPONSIVE EMAIL
Show or hide content based on device

24. myemma.com
LOG IN NOW SEE EXAMPLES
#button { background: url(images/button.png);
width: 300px; border: 0px }
@media only screen and (max-device-width: 480px) {
#button { background: url(images/button_mobile.png);
width: 140px; }
}

25. myemma.com

26. myemma.com
COUPON
DIRECTIONS
SHOP NOW
123 MAIN ST. 37216

27. myemma.com
COUPON
DIRECTIONS
SHOP NOW
TOTAL
$45.00

28. myemma.com
COUPON
DIRECTIONS
SHOP NOW
CODE: 4501B7A

29. myemma.com
No technical
chops required
Chops

30. myemma.com
Think like a customer
Act like a parent

31. myemma.com