1. History of the Music Video

2. Contemporary: Never Ever Getting Back Together – Taylor Swift

3. Old: Night to Remember - Shalamar

4. Representation of the artist
Taylor Swift – Glamorous and as a old teenager that is trying to tell her boyfriend that are
never getting back together.
Shalamar – Woman: Glamorous, respectable, mature, middle aged
Men: Smartly dressed, respectful, charming, romantic

5. Technical Developments
Never Ever Getting Back Together – There is no high or low angle shots, but there is
different depth of field. The props in the video are relevant to the time the video is
conveying, such as the big television, stereos and telephones.
Night to Remember –This video is very dark, this is because the knowledge of lighting
was not brilliant. In restaurants and bars these days there are many televisions and
stereos whereas in this video none are seen.

6. What attributes are foregrounded?
Taylor Swift – Lyrics are very repetitive and revolve around a single topic of her breaking up
with her boyfriend. In the video Taylor Swift wears pajamas and is surrounded by people in
animal costumes.
Shalamar –The lyrics are very different and not as repetitive as Taylor Swifts. In this video
the woman wears a glamorous dress and the men wear suits and tuxedos.

7. Is the video different to the genres today?
Taylor Swift – This song is kind of country/pop, but country is not a very popular genre
music today. It has aspects of modern pop which is still very popular.
Shalamar –This song is from the soul genre which is not popular today but was very
popular when this song was released. Examples of soul are: George Benson, Chic and
The Isley Brothers.