This video uses natural lighting and cinematography to tell a narrative of a young boy attempting to win the heart of an admirer over the course of a day. Shots involve shallow depth of field and silhouettes to create a pure, cinematic style. Though unconventional to use a child as the protagonist and film on a grey beach day, this adds to the realistic, indie short film appeal of the video.

2. There are a diverse range of shots used throughout this video which all give a strong sense of
cinematography particularly the frames involving shallow depth of field. In general there is a lack of obvious
editing and there is no real use of ‘fancy’ effects. This allows the video to appear pure and natural, which is
also reinforced within the main subject of the video who is a young boy.
Shallow depth of field
Natural sun
lighting
creates
silhouettes
Creative shots/
framing, using
shallow depth of
field behind an
object to create
the illusion that
the audience is
spying on the
subject
Beautiful, cinematic shots
using natural lighting and
settings.

3. Like many videos we have analysed, this video displays the conventional
passing of time from dawn to dusk, conveying this through the use of natural
lighting. Rather than being an ambiguous, abstract video, there is a strong
narrative line to follow. The artist of the song is not involved in the video,
replacing him is a young child around the age of 8 years old who is attempting
to win the heart of an admirer. There is no direct mode of address or singing
along to the soundtrack involved which is conventional for a video in this
style. In terms of genre it is slightly unconventional to film on a beach on a
grey day without spectacular sunshine and pleasant blue skies however this
adds to the unusual indie short film style to the video and the realistic appeal.

4. There is no explicit content in this video which is a common convention we found in the more high
end famous videos. The representation of the young boy is entirely innocent. The child is extremely
care free and is often shot dancing and playing. It is unconventional for a child to be the main
protagonist of a music video. It seems that the decision behind this casting was to capture the
innocence of the song which can successfully be achieved through the use of a child actor, who
comes across as extremely unacted and natural throughout the whole video.