On September 25th, I gave a presentation at the Strategic Branding forum in Romania. I used this opportunity to bring together some ideas about how branding should be practiced in order to succeed in our rapidly changing world. Read an outline here: http://tinyurl.com/3p6ave

2. The new strategy for strategy Emerging trends in the practice of strategic branding

34. Typical development of brand meaning over time 2. Achievement & nationalism 3. Family & security Fun & adventure 4. Wider use of brand narratives 5. Engagement in social issues 1. Product quality & variety MEANING TIME

36. Harpersbizarre / A V Pretty, but little nutritional value

44. Or else… robert terrell

55. Image credits (in order of appearance): Avi paz http://www.flickr.com/photos/pazavi/153949091/ Thomas hawk http://www.flickr.com/photos/thomashawk/2826971753/ angel de olavide http://www.flickr.com/photos/olavide/444868683/ Dave 77459 http://www.flickr.com/photos/dave77459/2368757512/ Harpersbizarre / A V http://www.flickr.com/photos/harpers/60016879/ Leo rynolds http://www.flickr.com/photos/lwr/134769010/ robert terrell http://www.flickr.com/photos/ratterrell/40634731/ RI Pizzo http://www.flickr.com/photos/ripizzo/2310929170/ Evan Leeson http://www.flickr.com/photos/ecstaticist/2056147629/