Since the world changed overnight bringing with it a lot of uncertainty and hopefully some new opportunities. Here's how I think the rest of 2020 will pan out for businesses and marketers.
8. On the likely aftermath and long term effects of the coronavi.docxtaishao1
8. On the likely aftermath and long term effects of the coronavirus outbreak on business and society (Module 12)
This discussion board is devoted to the likely aftermath and long term consequences of the coronavirus for business and society. We will be posting some reading material related to this topic in Module 12.
respond 1
Effects of the Coronavirus Outbreak on Business and Society
The coronavirus outbreak has not only led to a massive loss of life globally but also altered social and economic structures in a manner that will persist for a long time. As the pandemic continues devastating communities across the globe, wealth has emerged as the best defense against catastrophes. Wealthy individuals have invested in systems that allow them to work from home to minimize interactions and avoid contracting the virus (Bonacini et al., 2021). Less wealthy individuals cannot afford to stay at home because most of them rely on daily wages to meet their basic needs. Additionally, low-income earners might not avoid interactions because most of them live in places with crowded housing. Moreover, Covid-19 has increased the health burden on low-income earners while decreasing job opportunities. Therefore, the pandemic is likely to exacerbate the economic inequality in society because the rich are amassing more wealth while the poor are suffering from high unemployment.
Besides increasing inequality, the pandemic will transform working habits in the future owing to company responses to regulations aimed at curbing the virus’s spread. At the onset of Covid-19, governments established regulations to restrict people's movement. These rules have changed business practices, promoting working from home and demonstrating the importance of technology in the corporate world. The change from working in offices to operating from home is likely to be permanent because most employers are beginning to question the purpose of a workplace. Over time, companies will establish effective policies to facilitate working from home, making it the new norm in business. Likewise, organizations will embrace technology more to serve customers who have shifted to online shopping to decrease physical interactions.
Reference
Bonacini, L., Gallo, G., & Scicchitano, S. (2021). Working from home and income inequality: Risks of a ‘new normal’ with COVID-19.
Journal of Population Economics, 34
(1), 303-360.
respond 2
ong Term Effects of COVID-19 on Business and Society
As we can and have seen, there have been and will continue to be long-term effects on how COVID-19 can and will impact business and society moving forward. Businesses will likely see a resurgence of possible re-closings. Depending on where you're located in our country, many businesses that were able to re-open may have to close again due to sparks in new COVID-19 cases. While it seems more people are no becoming vaccinated, the likelihood of this is still very evident. Many companies have learned from ini.
The Covid-19 has brought a huge economic impact on millions of businesses and industries around the world in 2020, including the industry of tourism.
Because of this, I wanted to write and share with you 5 strategies that an enogastronomic business should start implementing to overcome this situation. I hope you find it interesting and worth reading.
Remember that something good comes out of every crisis so keep going :)
If we as individuals don’t act responsibly and rush things, then there is the likely possibility, that we might witness more widespread and longer COVID-19 outbreaks throughout the year, which has the ability to cause more chaos and disruption in our lives, which no body would like to see.
8. On the likely aftermath and long term effects of the coronavi.docxtaishao1
8. On the likely aftermath and long term effects of the coronavirus outbreak on business and society (Module 12)
This discussion board is devoted to the likely aftermath and long term consequences of the coronavirus for business and society. We will be posting some reading material related to this topic in Module 12.
respond 1
Effects of the Coronavirus Outbreak on Business and Society
The coronavirus outbreak has not only led to a massive loss of life globally but also altered social and economic structures in a manner that will persist for a long time. As the pandemic continues devastating communities across the globe, wealth has emerged as the best defense against catastrophes. Wealthy individuals have invested in systems that allow them to work from home to minimize interactions and avoid contracting the virus (Bonacini et al., 2021). Less wealthy individuals cannot afford to stay at home because most of them rely on daily wages to meet their basic needs. Additionally, low-income earners might not avoid interactions because most of them live in places with crowded housing. Moreover, Covid-19 has increased the health burden on low-income earners while decreasing job opportunities. Therefore, the pandemic is likely to exacerbate the economic inequality in society because the rich are amassing more wealth while the poor are suffering from high unemployment.
Besides increasing inequality, the pandemic will transform working habits in the future owing to company responses to regulations aimed at curbing the virus’s spread. At the onset of Covid-19, governments established regulations to restrict people's movement. These rules have changed business practices, promoting working from home and demonstrating the importance of technology in the corporate world. The change from working in offices to operating from home is likely to be permanent because most employers are beginning to question the purpose of a workplace. Over time, companies will establish effective policies to facilitate working from home, making it the new norm in business. Likewise, organizations will embrace technology more to serve customers who have shifted to online shopping to decrease physical interactions.
Reference
Bonacini, L., Gallo, G., & Scicchitano, S. (2021). Working from home and income inequality: Risks of a ‘new normal’ with COVID-19.
Journal of Population Economics, 34
(1), 303-360.
respond 2
ong Term Effects of COVID-19 on Business and Society
As we can and have seen, there have been and will continue to be long-term effects on how COVID-19 can and will impact business and society moving forward. Businesses will likely see a resurgence of possible re-closings. Depending on where you're located in our country, many businesses that were able to re-open may have to close again due to sparks in new COVID-19 cases. While it seems more people are no becoming vaccinated, the likelihood of this is still very evident. Many companies have learned from ini.
The Covid-19 has brought a huge economic impact on millions of businesses and industries around the world in 2020, including the industry of tourism.
Because of this, I wanted to write and share with you 5 strategies that an enogastronomic business should start implementing to overcome this situation. I hope you find it interesting and worth reading.
Remember that something good comes out of every crisis so keep going :)
If we as individuals don’t act responsibly and rush things, then there is the likely possibility, that we might witness more widespread and longer COVID-19 outbreaks throughout the year, which has the ability to cause more chaos and disruption in our lives, which no body would like to see.
1. IMPACT OF COVID 19 ON BUSINESS ENVIRONMENT
2. HOW COVID-19 EFFECTED THE BUSINESS IN MY
AREA
3. DETAILS OF SMALL BUSINESS IN MY AREA – THEIR
PROBLEMS AND EFFORTS
Living in the Post-COVID World and Finding OpportunityAlexander Khvatov
A bit of research that we have recently published - living in the Post-COVID World and Finding Opportunity. Where can a business create the most value?
Brands & Covid - How To Protect Your Brand: A Briefing For Marketing Leaders ...Alexander Niléhn
A BBH briefing on marketing in the time of COVID-19: how brands stay trading, stay helpful and emerge strong.
Will Lion, Managing Partner at BBH London, shares the key principles, thinking and data points on marketing in the time of COVID-19 – and encourages you to steal as much of it as you need.
--
bbhstockholm.se
bartleboglehegarty.com
Covid-19 and Marketing - A Briefing to Marketing LeadersHarry Guild
Covid-19 represents a humanitarian challenge that is unprecedented in recent times. How can brands stay trading, stay helpful and emerge stronger?
Hopefully, this will help. Will Lion, Managing Partner at BBH, shares the key principles, thinking and data points on marketing in the time of COVID-19 - and encourages you to steal as much of it as you need.
Marketing in the time of COVID-19: A briefingTess Cassidy
COVID-19 represents a humanitarian challenge that is unprecedented in recent times. Nations, economies, supply chains, workforces, relationships, sanity and spirits are being tested. Brands have the power to help - both the public and themselves - through this crisis. This briefing is intended to share instructive examples and data to guide marketing discussions; specifically in how marketing can help, the ways it can’t, what your teams can be mobilised to do in the coming months, how to overcome production challenges and how to vaccinate your brand to emerge well on the other side.
COVID-19 represents a humanitarian challenge that is unprecedented in recent times. Nations, economies, supply chains, workforces, relationships, sanity and spirits are being tested. Brands have the power to help - both the public and themselves - through this crisis. This briefing is intended to share instructive examples and data to guide marketing discussions; specifically in how marketing can help, the ways it can’t, what your teams can be mobilised to do in the coming months, how to overcome production challenges and how to vaccinate your brand to emerge well on the other side.
Life Before and After Corona Virus:Will This Pandemic Affect Our Life?sonaliChannawar
Life was going very smoothly and busy before March 2020; with office work, daily lifestyle, exertion, habits, workload, tension, curiosity towards work, happiness and joyful life but suddenly life was changed after March 2020. As we know all are suffering from the worst situation due to COVID-19. All are trying to adjust their life in this pandemic situation. We all know how COVID-19 has affected people from all walks of life. There have been so many changes in the past four five months. Loneliness, feeling unhappy, depression, work & food insecurities, Anxiety towards job, virus fear is now worrying everyone. Imagine if this pandemic becomes a routine, then human interaction would become more fearful than joyful. Entire world has come to a complete standstill. Is this going to be a new normal or are we going to get rid of this pandemic soon? Let us try to know how every individual’s world may change and transform once we all have left the pandemic behind. Due to COVID -19 education field is suffer mostly and labor class people also suffer badly because less no. of money, not sufficient food, no work. How people go ahead with COVID-19
d8 reflections on a post COVID-19 XM landscapeAlain Manders
In this document, you’ll find an overview of the 8 most impactful topics for XM in a post COVID-19 world, on which we have made our storydoing reflections. Nobody knows exactly what "the next normal” will look like. Yet, we would like to share this summary to start the conversation.
In order to implement these reflections in practice, we are working creatively on these 8 topics as well. This way we can face this challenging future together with concrete storydoing ideas. These creative ideas will also be coming your way in the next couple of weeks, so stay tuned.
If you have any questions, comments or challenges in the meantime? Please let us know at hello@demonstr8.com. We are looking forward to discussing them with you and your team!
Enjoy the read,
Demonstr8
(www.demonstr8.com)
Report on Covid-19 Business Opportunities & TrendsPawan Kumar
While many industries continue to take a hit or navigate through the storm of Covid 19, there are other industries which have witnessed a spike in demand. To support entrepreneurs and business leaders around the world, we have prepared a detailed report on emerging business opportunities with actionable insights.
This edition of the newsletter covers topics related to the ongoing COVID pandemic. I would like to thank all healthcare workers who are at the front lines. The newsletter covers 10 types of innovation based on the Doblin model, supply chain lessons from Amazon and Alibaba, and regulatory leniency during the pandemic.
COVID-19 // Media Behaviours Report Vol.3 // Havas Media UK POVHavas
UK media consumption has continued to rise in the last two weeks, with huge gains across live TV, video, social media, and video streaming, according to the latest Havas Media Group COVID-19 Media Behaviours Report.
The fourth iteration of Havas Media Group’s COVID-19 Media Behaviours Report, a research study into consumer behavior and media consumption based on a survey of 1,487 UK respondents, shows that 64% of people claim to be watching more live TV than they did prior to the coronavirus outbreak (a net increase of 15% versus the first set of findings two weeks ago).
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
1. IMPACT OF COVID 19 ON BUSINESS ENVIRONMENT
2. HOW COVID-19 EFFECTED THE BUSINESS IN MY
AREA
3. DETAILS OF SMALL BUSINESS IN MY AREA – THEIR
PROBLEMS AND EFFORTS
Living in the Post-COVID World and Finding OpportunityAlexander Khvatov
A bit of research that we have recently published - living in the Post-COVID World and Finding Opportunity. Where can a business create the most value?
Brands & Covid - How To Protect Your Brand: A Briefing For Marketing Leaders ...Alexander Niléhn
A BBH briefing on marketing in the time of COVID-19: how brands stay trading, stay helpful and emerge strong.
Will Lion, Managing Partner at BBH London, shares the key principles, thinking and data points on marketing in the time of COVID-19 – and encourages you to steal as much of it as you need.
--
bbhstockholm.se
bartleboglehegarty.com
Covid-19 and Marketing - A Briefing to Marketing LeadersHarry Guild
Covid-19 represents a humanitarian challenge that is unprecedented in recent times. How can brands stay trading, stay helpful and emerge stronger?
Hopefully, this will help. Will Lion, Managing Partner at BBH, shares the key principles, thinking and data points on marketing in the time of COVID-19 - and encourages you to steal as much of it as you need.
Marketing in the time of COVID-19: A briefingTess Cassidy
COVID-19 represents a humanitarian challenge that is unprecedented in recent times. Nations, economies, supply chains, workforces, relationships, sanity and spirits are being tested. Brands have the power to help - both the public and themselves - through this crisis. This briefing is intended to share instructive examples and data to guide marketing discussions; specifically in how marketing can help, the ways it can’t, what your teams can be mobilised to do in the coming months, how to overcome production challenges and how to vaccinate your brand to emerge well on the other side.
COVID-19 represents a humanitarian challenge that is unprecedented in recent times. Nations, economies, supply chains, workforces, relationships, sanity and spirits are being tested. Brands have the power to help - both the public and themselves - through this crisis. This briefing is intended to share instructive examples and data to guide marketing discussions; specifically in how marketing can help, the ways it can’t, what your teams can be mobilised to do in the coming months, how to overcome production challenges and how to vaccinate your brand to emerge well on the other side.
Life Before and After Corona Virus:Will This Pandemic Affect Our Life?sonaliChannawar
Life was going very smoothly and busy before March 2020; with office work, daily lifestyle, exertion, habits, workload, tension, curiosity towards work, happiness and joyful life but suddenly life was changed after March 2020. As we know all are suffering from the worst situation due to COVID-19. All are trying to adjust their life in this pandemic situation. We all know how COVID-19 has affected people from all walks of life. There have been so many changes in the past four five months. Loneliness, feeling unhappy, depression, work & food insecurities, Anxiety towards job, virus fear is now worrying everyone. Imagine if this pandemic becomes a routine, then human interaction would become more fearful than joyful. Entire world has come to a complete standstill. Is this going to be a new normal or are we going to get rid of this pandemic soon? Let us try to know how every individual’s world may change and transform once we all have left the pandemic behind. Due to COVID -19 education field is suffer mostly and labor class people also suffer badly because less no. of money, not sufficient food, no work. How people go ahead with COVID-19
d8 reflections on a post COVID-19 XM landscapeAlain Manders
In this document, you’ll find an overview of the 8 most impactful topics for XM in a post COVID-19 world, on which we have made our storydoing reflections. Nobody knows exactly what "the next normal” will look like. Yet, we would like to share this summary to start the conversation.
In order to implement these reflections in practice, we are working creatively on these 8 topics as well. This way we can face this challenging future together with concrete storydoing ideas. These creative ideas will also be coming your way in the next couple of weeks, so stay tuned.
If you have any questions, comments or challenges in the meantime? Please let us know at hello@demonstr8.com. We are looking forward to discussing them with you and your team!
Enjoy the read,
Demonstr8
(www.demonstr8.com)
Report on Covid-19 Business Opportunities & TrendsPawan Kumar
While many industries continue to take a hit or navigate through the storm of Covid 19, there are other industries which have witnessed a spike in demand. To support entrepreneurs and business leaders around the world, we have prepared a detailed report on emerging business opportunities with actionable insights.
This edition of the newsletter covers topics related to the ongoing COVID pandemic. I would like to thank all healthcare workers who are at the front lines. The newsletter covers 10 types of innovation based on the Doblin model, supply chain lessons from Amazon and Alibaba, and regulatory leniency during the pandemic.
COVID-19 // Media Behaviours Report Vol.3 // Havas Media UK POVHavas
UK media consumption has continued to rise in the last two weeks, with huge gains across live TV, video, social media, and video streaming, according to the latest Havas Media Group COVID-19 Media Behaviours Report.
The fourth iteration of Havas Media Group’s COVID-19 Media Behaviours Report, a research study into consumer behavior and media consumption based on a survey of 1,487 UK respondents, shows that 64% of people claim to be watching more live TV than they did prior to the coronavirus outbreak (a net increase of 15% versus the first set of findings two weeks ago).
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
2. 3 PHASES WE WILL
GO THROUGH DUE TO
THE CORONAVIRUS
Everything COVID-19
PHASE01
Life Online
PHASE02
The New Normal
PHASE03
3. For the next 3 months, we'll only be seeing content related to the virus.
We're concerned, feel misinformed, and want to know as much as possible
to help calm our uncertainties. These uncertainties are driving businesses
to cancel, shutdown or pause their marketing campaigns.
The call now is for businesses to market their products/services in an
ethical and helpful manner and not exploit the current climate.
PHASEO1 everything covid-19
4. The only way to think
about marketing is this:
Put other people first!
5. Online life will start becoming the norm.
People who have been laid off and those whose businesses relied
on foot traffic will begin doing and looking for opportunities online.
We will see a shift where people are not logging on to only
consume content but to create value for others.
Every aspect of our lives is being impacted by all that’s happening
and as a result, the entire world is moving online and any business
failing to do so will run the risk of closing its doors permanently.
PHASE02 life online
6. The coronavirus is creating a
lot of disruption but it is also
creating lots of opportunities
7. We'll start travelling again, live sports will return, bars will fill up and restaurants will
receive bookings.
Businesses, influencers, creators and media sources that chose to play the long game
now rather than exploit the situation will continue to be influential and will be
rewarded for it in future.
The lockdown has given people a glimpse into what's possible when forced to stay at
home: cutting commute time, spending time with family, working remotely.
Businesses that don't put these things first post-pandemic will struggle to retain top
employees.
The new economy will be full of opportunities and exciting times are ahead.
PHASE03 the new normal
