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                  The Social Middleware Company
A small request
Executive Summary            •




                             If Facebook
A social technology primer
                             were a country
                             it would be
                             the 4th largest
                             And no, this isn’t this just a fad




•

•




•
Understanding the risks
A step-by-step action plan
Understanding Social Tools:




Creating an Account:




                              !




Best Practices
You should first measure the easy
things such as your social reach and
then look at the reach of your messages.




                    Socialware.com offers a free Social
                    ROI analysis to help get you started
The Future is Now
On your mark, get set…

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Embracing Social 1