This document summarizes preliminary findings from a study examining how emancipatory leaders respond to competitive pressures within educational market contexts. Interview findings suggest that leaders who strongly value equity did not implement inequitable practices like selecting students to improve scores. Instead, they invested resources to support low-SES students and provide specialized programs with equal access. Rather than promotional tactics, leaders focused on building authentic community relationships. The purpose of the research is to understand how leaders can respond to market pressures in just ways and if their experiences provide insights into neoliberal policies that assume some students will lose. The implications are that leaders can implement emancipatory practices to improve their school's position within market hierarchies, but market policies remain inherently inequitable.