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Chacha galat ho raha hai ye
PURCHASE
THANK YOU
REVIEW REQUEST
UPSELL
Department- UICSA (BCA-5fth)
Subject- Digital Marketing
Submitted to-Suman ma’am
“”””””””””””””””””””””””””
”””””””””””””””
—Abhinay Shah
Email Marketing
BOOST SALES, LEVERAGE AUTOMATIONS, CAPTURE REVIEWS
Introduction to
What you’ll learn
1. What is Email Marketing
2. Email Structure
3. Types of Email marketing
4. Where is Email marketing used?
5. Cold Email
6. Advantages
What is Email Marketing
INTRODUCTION
• EMAIL MARKETING IS A TYPE OF DIRECT DIGITAL MARKETING METHOD
THAT USES EMAILS TO ENGAGE WITH A BUSINESS’S AUDIENCES. IT
INVOLVES SENDING PROMOTIONAL OR INFORMATIONAL CONTENT. EMAIL
MARKETING IS TYPICALLY USED TO CREATE PRODUCT OR BRAND
AWARENESS AND GENERATE LEADS OR SALES.
• EMAIL MARKETING CAN PLAY A PIVOTAL ROLE IN A COMPANY’S
MARKETING STRATEGY, HELPING IT BUILD CUSTOMER RELATIONSHIPS
AND KEEP CUSTOMERS ENGAGED IN BETWEEN PURCHASES. AS AN
EMAIL MARKETER, YOU ARE A GUEST IN YOUR CUSTOMER’S INBOX; THIS
ALLOWS YOU TO COMMUNICATE WITH THEM ON A MORE PERSONAL
LEVEL.
Structure of Email
MOST COMMON TYPES OF
EMAILS
Types Of Email
Marketing
Promotional emails
Newsletter emails
Lead nurturing emails
Survey emails
Milestone emails
Transactional emails
Welcome emails
Promotion Email
• NEWSLETTER EMAILS ARE WIDELY USED
AND ARE USUALLY SENT ON A REGULAR
SCHEDULE. THESE EMAILS MAY CONTAIN
COMPANY UPDATES, EVENT OR
PROMOTIONAL ANNOUNCEMENTS, AND
COMPANY BLOG CONTENT
Newsletter emails
• LEAD NURTURING EMAILS ARE OFTEN
AUTOMATED EMAIL SEQUENCES THAT HELP
ADVANCE POTENTIAL CUSTOMERS THROUGH
YOUR MARKETING FUNNEL TOWARD MAKING
A PURCHASE.
Lead nurturing emails
Survey emails
• SURVEY EMAILS ARE A DATA
COLLECTION METHOD YOU CAN USE
TO COLLECT QUANTITATIVE DATA
FROM YOUR CUSTOMERS — WITH
SURVEYS OR QUESTIONNAIRES
SENT VIA EMAIL.
• MILESTONE EMAILS ARE A
CHANCE FOR YOU TO CONNECT
WITH YOUR CUSTOMERS BY
HIGHLIGHTING MILESTONES
PERSONAL TO THE CUSTOMER
OR ABOUT THEIR
RELATIONSHIP WITH YOUR
COMPANY.
Milestone emails
ABANDONED
CART
REMINDER
REMINDER
DISCOUNT
Transactional emails
• Transactional emails
help facilitate a
transaction or provide an
update on an existing
order or purchase.
• Welcome emails are
usually the very first
email communication
that you have with a
potential or current
customer.
Welcome emails
Where is email marketing used?
Ecommerce
Web Development
Branding
Email Marketing
Film & Photography
Education
Crowdfunding
Digital Advertising
LIST
SEGME
NT
PROFI
LE
What is a Cold
Email?
A cold email is an unsolicited email used as an email
marketing technique to introduce your brand to a recipient
who has no prior relationship with you or your company.
This does not mean it is spamming – although it is quite
easy to make it look like spam mail – it is just a way of
saying hello.
• Creating personalized content
• Collecting feedback and surveys
• Improving sales.
• Communicating with your audience.
• Generating traffic to your site.
• Sending timely campaigns.
• Increasing leads.
• Reaching the right people at the right
time
Advantages
• Producing cost-effective campaigns.
• Providing more value to your audience.
• Having a forum for self-promotion.
• Owning your media and contact lists.
• Increasing brand awareness.
• Saving time.
• Measuring campaigns' success.
• Learning more about your audience.
Advantages
Email-Marketing.pptx

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Email-Marketing.pptx

  • 1. Chacha galat ho raha hai ye PURCHASE THANK YOU REVIEW REQUEST UPSELL
  • 2. Department- UICSA (BCA-5fth) Subject- Digital Marketing Submitted to-Suman ma’am “””””””””””””””””””””””””” ””””””””””””””” —Abhinay Shah
  • 3. Email Marketing BOOST SALES, LEVERAGE AUTOMATIONS, CAPTURE REVIEWS Introduction to
  • 4. What you’ll learn 1. What is Email Marketing 2. Email Structure 3. Types of Email marketing 4. Where is Email marketing used? 5. Cold Email 6. Advantages
  • 5. What is Email Marketing INTRODUCTION • EMAIL MARKETING IS A TYPE OF DIRECT DIGITAL MARKETING METHOD THAT USES EMAILS TO ENGAGE WITH A BUSINESS’S AUDIENCES. IT INVOLVES SENDING PROMOTIONAL OR INFORMATIONAL CONTENT. EMAIL MARKETING IS TYPICALLY USED TO CREATE PRODUCT OR BRAND AWARENESS AND GENERATE LEADS OR SALES. • EMAIL MARKETING CAN PLAY A PIVOTAL ROLE IN A COMPANY’S MARKETING STRATEGY, HELPING IT BUILD CUSTOMER RELATIONSHIPS AND KEEP CUSTOMERS ENGAGED IN BETWEEN PURCHASES. AS AN EMAIL MARKETER, YOU ARE A GUEST IN YOUR CUSTOMER’S INBOX; THIS ALLOWS YOU TO COMMUNICATE WITH THEM ON A MORE PERSONAL LEVEL.
  • 7. MOST COMMON TYPES OF EMAILS Types Of Email Marketing Promotional emails Newsletter emails Lead nurturing emails Survey emails Milestone emails Transactional emails Welcome emails
  • 9. • NEWSLETTER EMAILS ARE WIDELY USED AND ARE USUALLY SENT ON A REGULAR SCHEDULE. THESE EMAILS MAY CONTAIN COMPANY UPDATES, EVENT OR PROMOTIONAL ANNOUNCEMENTS, AND COMPANY BLOG CONTENT Newsletter emails
  • 10. • LEAD NURTURING EMAILS ARE OFTEN AUTOMATED EMAIL SEQUENCES THAT HELP ADVANCE POTENTIAL CUSTOMERS THROUGH YOUR MARKETING FUNNEL TOWARD MAKING A PURCHASE. Lead nurturing emails
  • 11. Survey emails • SURVEY EMAILS ARE A DATA COLLECTION METHOD YOU CAN USE TO COLLECT QUANTITATIVE DATA FROM YOUR CUSTOMERS — WITH SURVEYS OR QUESTIONNAIRES SENT VIA EMAIL.
  • 12. • MILESTONE EMAILS ARE A CHANCE FOR YOU TO CONNECT WITH YOUR CUSTOMERS BY HIGHLIGHTING MILESTONES PERSONAL TO THE CUSTOMER OR ABOUT THEIR RELATIONSHIP WITH YOUR COMPANY. Milestone emails ABANDONED CART REMINDER REMINDER DISCOUNT
  • 13. Transactional emails • Transactional emails help facilitate a transaction or provide an update on an existing order or purchase.
  • 14. • Welcome emails are usually the very first email communication that you have with a potential or current customer. Welcome emails
  • 15. Where is email marketing used? Ecommerce Web Development Branding Email Marketing Film & Photography Education Crowdfunding Digital Advertising
  • 16. LIST SEGME NT PROFI LE What is a Cold Email? A cold email is an unsolicited email used as an email marketing technique to introduce your brand to a recipient who has no prior relationship with you or your company. This does not mean it is spamming – although it is quite easy to make it look like spam mail – it is just a way of saying hello.
  • 17. • Creating personalized content • Collecting feedback and surveys • Improving sales. • Communicating with your audience. • Generating traffic to your site. • Sending timely campaigns. • Increasing leads. • Reaching the right people at the right time Advantages
  • 18. • Producing cost-effective campaigns. • Providing more value to your audience. • Having a forum for self-promotion. • Owning your media and contact lists. • Increasing brand awareness. • Saving time. • Measuring campaigns' success. • Learning more about your audience. Advantages