This document provides 31 reasons for small businesses to use email marketing as told by small business owners themselves. The business owners represent a variety of industries and describe how email marketing has helped them establish credibility, grow their audience, reach new clients, boost sales, increase donations, learn what content works best, and more. Overall, the business owners find that email marketing provides an effective way to communicate with and market to their customers.
Why You Shouldn't Outsource Your Social Media MarketingTwentyTwo Agency
Social Media becomes more essential for businesses everyday. But is this something that should be done 'in house' or is it a job that can be outsourced to save time for your businesses primary tasks.
This document outlines Facebook advertising strategies and targeting options. It discusses the benefits of building connections and generating referrals through Facebook ads. Different types of Facebook ads like promoted posts are explained. The document provides tips on targeting ads by location, demographics, connections and workplaces. It encourages readers to apply for one-on-one consulting help from the author to double their business through implementing social media and online marketing strategies.
This document outlines the company culture of an advertising agency. The agency considers itself a "human capital company" that invests primarily in its people rather than products. It aims to hire individuals who share its core values of pursuing knowledge, being helpful, and working hard. The agency's culture emphasizes developing expertise in data-driven marketing, asking questions to deepen understanding, helping clients succeed, and proactively solving problems. Its goals are to help clients grow and make them feel like geniuses. The agency believes creating a positive culture where people love their jobs and their coworkers is key to its success.
This document summarizes Nathan Jurewicz's webinar on making money online. The webinar covered creating high-quality products or services to target specific audiences and profiting from online marketing without being unethical. It discussed figuring out potential customers' objections in a niche and overcoming them to create a "winning offer." Specifically, the webinar focused on understanding "Homer Simpson" personas in different niches and their objections to help develop strong unique selling propositions. It also provided examples of successful products and strategies for generating traffic through paid advertising, email drops, and affiliates. The overall message was that by understanding customer pain points and creating the right offer, one can profit online even without being an expert
This document provides an introduction to developing endless referrals for a business. It discusses that a business should be based on endless referrals from customers, clients, and contacts to avoid issues from economic conditions. It emphasizes that without a list of quality names, a business has no inventory. It recommends networking as a way to develop mutually beneficial relationships and build trust to gain referrals. It discusses principles like focusing conversations on learning about others, using open-ended questions, and serving others through referrals to develop a diverse network of referral sources and customers. The goal is to build relationships to gain business referrals and reduce reliance on external factors outside one's control.
LinkedIn Guide 2016 for new sales in 60 mins Dawn Adlam
This document provides guidance on using LinkedIn effectively for business purposes. It discusses how LinkedIn can help generate leads, end cold calling, and help businesses grow into new markets. However, many people struggle with LinkedIn because they don't have the right strategy or take the necessary actions. The document aims to help readers set up their LinkedIn profile properly and use it consistently to develop business leads in under an hour.
- Jamberry has partnered with 4 companies to provide social media and business management tools to consultants for $9-$19 per month.
- These tools include apps for Facebook business pages, online meetings, digital look books for parties, tax and expense tracking, and automated client follow up - things that normally cost much more individually.
- The partnerships will give consultants access to professional tools and services at an affordable price to help grow their businesses.
Why You Shouldn't Outsource Your Social Media MarketingTwentyTwo Agency
Social Media becomes more essential for businesses everyday. But is this something that should be done 'in house' or is it a job that can be outsourced to save time for your businesses primary tasks.
This document outlines Facebook advertising strategies and targeting options. It discusses the benefits of building connections and generating referrals through Facebook ads. Different types of Facebook ads like promoted posts are explained. The document provides tips on targeting ads by location, demographics, connections and workplaces. It encourages readers to apply for one-on-one consulting help from the author to double their business through implementing social media and online marketing strategies.
This document outlines the company culture of an advertising agency. The agency considers itself a "human capital company" that invests primarily in its people rather than products. It aims to hire individuals who share its core values of pursuing knowledge, being helpful, and working hard. The agency's culture emphasizes developing expertise in data-driven marketing, asking questions to deepen understanding, helping clients succeed, and proactively solving problems. Its goals are to help clients grow and make them feel like geniuses. The agency believes creating a positive culture where people love their jobs and their coworkers is key to its success.
This document summarizes Nathan Jurewicz's webinar on making money online. The webinar covered creating high-quality products or services to target specific audiences and profiting from online marketing without being unethical. It discussed figuring out potential customers' objections in a niche and overcoming them to create a "winning offer." Specifically, the webinar focused on understanding "Homer Simpson" personas in different niches and their objections to help develop strong unique selling propositions. It also provided examples of successful products and strategies for generating traffic through paid advertising, email drops, and affiliates. The overall message was that by understanding customer pain points and creating the right offer, one can profit online even without being an expert
This document provides an introduction to developing endless referrals for a business. It discusses that a business should be based on endless referrals from customers, clients, and contacts to avoid issues from economic conditions. It emphasizes that without a list of quality names, a business has no inventory. It recommends networking as a way to develop mutually beneficial relationships and build trust to gain referrals. It discusses principles like focusing conversations on learning about others, using open-ended questions, and serving others through referrals to develop a diverse network of referral sources and customers. The goal is to build relationships to gain business referrals and reduce reliance on external factors outside one's control.
LinkedIn Guide 2016 for new sales in 60 mins Dawn Adlam
This document provides guidance on using LinkedIn effectively for business purposes. It discusses how LinkedIn can help generate leads, end cold calling, and help businesses grow into new markets. However, many people struggle with LinkedIn because they don't have the right strategy or take the necessary actions. The document aims to help readers set up their LinkedIn profile properly and use it consistently to develop business leads in under an hour.
- Jamberry has partnered with 4 companies to provide social media and business management tools to consultants for $9-$19 per month.
- These tools include apps for Facebook business pages, online meetings, digital look books for parties, tax and expense tracking, and automated client follow up - things that normally cost much more individually.
- The partnerships will give consultants access to professional tools and services at an affordable price to help grow their businesses.
If you are selling a service you are selling the invisible. How do you sell that? You are selling a promise of something. As the customer, we are often nervous because before we visit a new doctor, architect or use a new accountant. You are unsure if what they are going to deliver what they appear to promise. We often doesn’t know the cost before we talk with you. There is a lot of unknowns and for us, the potential customers. Even if you sell a product that has features and benefits you usually have a service component and customer experience opportunity. There are no guarantees. However we try and reduce these risks by understanding how much we can trust the service provider and what they deliver.
Service is around building relationships. It is a why of thinking like a customer to ensure you can build a great connection and meet your customers needs.
(3 day) the 7 Steps to Becoming a Super Affiliate and Make $10k/monthShivam Jaiswal
With this 2nd Guide you can setup and start running your new online business in 3 days!
Even if you are a NEWBIE and don't have any existing business of yours.
This is The "Leave Your Soul Sucking 9-5 Job" Blueprint
Step by Step Guide by Jonathan Montoya.
Brandroot helps businesses choose the perfect name by making the process easy, quick, and affordable. A business name is like the title of a book and is the first impression people have of a company. It introduces a business and is the starting point for all branding, including websites, social media, business cards, and more. Therefore, the name should never change and needs to perfectly represent the business's legacy, which is why Brandroot focuses on mastering the art of naming businesses.
This document discusses customer service excellence. It presents a pyramid organizational structure with customers at the top, followed by front-line staff, supervisors, management, and the CEO at the bottom. This structure emphasizes servant leadership where leadership exists to support all levels in serving customers well. The document then discusses keys to connecting with customers such as sincerity, empathy, and credibility. It provides guiding principles for customer service including treating every customer as the most important and viewing customer complaints as opportunities for improvement. Finally, it shares quotes from various leaders about the importance of customer service.
The document discusses building an effective team. It notes that hiring effectively is the most important step and the average manager has only a 33% success rate. It emphasizes starting with defining company culture so hiring is strategic. The author details his experience, initially having a 40% success rate for first 10 hires but 90% for the next 10 after focusing on personality assessments, eliminating uncertainty in job positions, and defining a detailed company culture. This made hiring strategic rather than tactical.
Tommy taylor a day in the life of version for online Jacky Rawlinson
Tommy spent the day visiting various teams within the company, interacting with employees and observing their work. He provided feedback, advice and support while also learning about their challenges and opportunities. It was clear that Tommy aims to know all staff personally and ensure open communication and teamwork across the company. His message is that individual and team success are interconnected.
This document summarizes a Rising Tides Alliance networking event focused on providing tips and advice for growing a business. It introduces five presenters who will discuss technology, marketing, public relations, promotion, and general business topics. Each presenter provides 3 action items in their respective areas. For example, the technology presenter recommends utilizing the Rising Tides Alliance website for networking, harnessing LinkedIn to generate leads, and upgrading collaboration systems. Contact information is provided for each presenter and for the Rising Tides Alliance organization.
How to Grow Your Business: Add 5 New Clients QuicklyTerri Levine
If you are in a service business and want to add new clients to your business in an automated way this is the answer to your business growth. You can quickly and easily use this system created by Terri Levine, business coach, business consultant and business mentor. This automatic marketing system is the low cost way to market your service business and get new hot leads and easily convert them into paying clients so you can increase your bottom line and have more revenue growth and more profitability fast.
5 marketing breakthroughs to Amplify Your BusinessTom McLelland
5 critical marketing breakthroughs to drive more leads, sales and customers.
You'll discover how we generate $10 for every $1 we spend on Facebook. And exactly how to apply these breakthroughs to drive wallet out, ready to buy customers.
We explore the secret weapons of online marketing and how to translate them into success for your own business.
The document provides an introduction to business concepts and discusses strategies for starting a successful business. It recommends starting with a small service-based business that requires little investment. It emphasizes the importance of undercutting competitors' prices to attract customers and ensure the business is useful to organizations. The document stresses avoiding business conflicts by providing unique products and services so that other businesses promote the business.
Your Guide To Becoming The Most Talked About BrandStreamPage
This document provides a guide for businesses to become the most talked about brand through building trust and generating positive word-of-mouth. It discusses how trust is the number one reason businesses choose BBB accreditation and the top way customers learn about businesses. The guide recommends that businesses give people something to talk about by exceeding expectations, being more friendly and compassionate, making emotional connections with customers, and becoming an industry expert. It also discusses harnessing the power of social media, consumer reviews, and how BBB accreditation can be the final stamp of approval to boost a business's reputation.
A to Z of Running Your Own Hair/Beauty or Makeup BusinessLara Solomon
26 different points to think about if you are looking at starting your own business in the hair, beauty or make up industries - from a salon or freelancer perspective.
This document discusses how to approach online marketing like a strategy game. It emphasizes the importance of acquiring knowledge, tools, and money as the basic resources needed to succeed. It introduces the concept of a "winning loop" where profits are continually reinvested in more knowledge and tools to expand operations. A key mistake is highlighted where one fails to repeat this loop by stopping reinvestment. Personal passion and creating multiple automated income streams is advised along with heavy promotion. Success requires ongoing action and repetition to learn from failures.
Find out how Growth Mail transforms the emails that you send every day into a powerful marketing tool. See further details and examples at www.growthmail.co.uk.
The document discusses marketing strategies for auto detailing businesses during difficult economic times. It provides 10 ideas that are low-cost or no-cost, including upselling services to customers, creating loyalty and referral programs, using email newsletters and social media to expand reach, and networking through local organizations. The panelists encourage businesses to take action on at least one of the ideas discussed to help boost sales and marketing.
Future proof your customer experience with 2018 trends innovationChantel Botha
Our needs are fundamentally not changing, but how we meet those needs are radically shifting.
Join this innovation workshop to look at the current consumer trends and how that is changing customer expectations.
Explore in lively group discussions, how businesses can anticipate better, come up with radical innovation before consumers get bored or find another product or service that better meets their needs.
BrandLove will also present their top trends for 2018 that they believe will change how consumers will want experience brands in the future.
How To Turn Your Million Dollar Idea Into A Reality Part 4king911
The document discusses the psychology of influence and outlines six principles of influence according to professor Robert Cialdini: social proof, liking, authority, scarcity, reciprocation, and commitment/consistency. It provides examples of how each principle can be used in marketing and business to influence people to buy products and services, such as using testimonials, celebrity endorsements, limited quantities to create scarcity, and asking for small commitments initially. The key is to genuinely help customers and communities to create positive perceptions of brands, rather than superficial actions solely for business gain.
Constructing a Client Base
Imagine if ONE HUNDRED, 1000 or also 10000 consumers are hanging around to grab your newest items even prior to they are released! Consequently, it’s important to construct a consumer base since it merely saves a lot of effort and time.
For some UX/design teams, anything that comes out of analytics, research, and testing is suspect – like a mugger that could rob us of creativity and innovation. There are traps to avoid so that data doesn’t imprison design. So how do we avoid the traps and instead use data for good? Come find out how NPR thinks about the intersection of data and design, and how we are using lean, data-informed processes to experiment with the future of digital listening.
If you are selling a service you are selling the invisible. How do you sell that? You are selling a promise of something. As the customer, we are often nervous because before we visit a new doctor, architect or use a new accountant. You are unsure if what they are going to deliver what they appear to promise. We often doesn’t know the cost before we talk with you. There is a lot of unknowns and for us, the potential customers. Even if you sell a product that has features and benefits you usually have a service component and customer experience opportunity. There are no guarantees. However we try and reduce these risks by understanding how much we can trust the service provider and what they deliver.
Service is around building relationships. It is a why of thinking like a customer to ensure you can build a great connection and meet your customers needs.
(3 day) the 7 Steps to Becoming a Super Affiliate and Make $10k/monthShivam Jaiswal
With this 2nd Guide you can setup and start running your new online business in 3 days!
Even if you are a NEWBIE and don't have any existing business of yours.
This is The "Leave Your Soul Sucking 9-5 Job" Blueprint
Step by Step Guide by Jonathan Montoya.
Brandroot helps businesses choose the perfect name by making the process easy, quick, and affordable. A business name is like the title of a book and is the first impression people have of a company. It introduces a business and is the starting point for all branding, including websites, social media, business cards, and more. Therefore, the name should never change and needs to perfectly represent the business's legacy, which is why Brandroot focuses on mastering the art of naming businesses.
This document discusses customer service excellence. It presents a pyramid organizational structure with customers at the top, followed by front-line staff, supervisors, management, and the CEO at the bottom. This structure emphasizes servant leadership where leadership exists to support all levels in serving customers well. The document then discusses keys to connecting with customers such as sincerity, empathy, and credibility. It provides guiding principles for customer service including treating every customer as the most important and viewing customer complaints as opportunities for improvement. Finally, it shares quotes from various leaders about the importance of customer service.
The document discusses building an effective team. It notes that hiring effectively is the most important step and the average manager has only a 33% success rate. It emphasizes starting with defining company culture so hiring is strategic. The author details his experience, initially having a 40% success rate for first 10 hires but 90% for the next 10 after focusing on personality assessments, eliminating uncertainty in job positions, and defining a detailed company culture. This made hiring strategic rather than tactical.
Tommy taylor a day in the life of version for online Jacky Rawlinson
Tommy spent the day visiting various teams within the company, interacting with employees and observing their work. He provided feedback, advice and support while also learning about their challenges and opportunities. It was clear that Tommy aims to know all staff personally and ensure open communication and teamwork across the company. His message is that individual and team success are interconnected.
This document summarizes a Rising Tides Alliance networking event focused on providing tips and advice for growing a business. It introduces five presenters who will discuss technology, marketing, public relations, promotion, and general business topics. Each presenter provides 3 action items in their respective areas. For example, the technology presenter recommends utilizing the Rising Tides Alliance website for networking, harnessing LinkedIn to generate leads, and upgrading collaboration systems. Contact information is provided for each presenter and for the Rising Tides Alliance organization.
How to Grow Your Business: Add 5 New Clients QuicklyTerri Levine
If you are in a service business and want to add new clients to your business in an automated way this is the answer to your business growth. You can quickly and easily use this system created by Terri Levine, business coach, business consultant and business mentor. This automatic marketing system is the low cost way to market your service business and get new hot leads and easily convert them into paying clients so you can increase your bottom line and have more revenue growth and more profitability fast.
5 marketing breakthroughs to Amplify Your BusinessTom McLelland
5 critical marketing breakthroughs to drive more leads, sales and customers.
You'll discover how we generate $10 for every $1 we spend on Facebook. And exactly how to apply these breakthroughs to drive wallet out, ready to buy customers.
We explore the secret weapons of online marketing and how to translate them into success for your own business.
The document provides an introduction to business concepts and discusses strategies for starting a successful business. It recommends starting with a small service-based business that requires little investment. It emphasizes the importance of undercutting competitors' prices to attract customers and ensure the business is useful to organizations. The document stresses avoiding business conflicts by providing unique products and services so that other businesses promote the business.
Your Guide To Becoming The Most Talked About BrandStreamPage
This document provides a guide for businesses to become the most talked about brand through building trust and generating positive word-of-mouth. It discusses how trust is the number one reason businesses choose BBB accreditation and the top way customers learn about businesses. The guide recommends that businesses give people something to talk about by exceeding expectations, being more friendly and compassionate, making emotional connections with customers, and becoming an industry expert. It also discusses harnessing the power of social media, consumer reviews, and how BBB accreditation can be the final stamp of approval to boost a business's reputation.
A to Z of Running Your Own Hair/Beauty or Makeup BusinessLara Solomon
26 different points to think about if you are looking at starting your own business in the hair, beauty or make up industries - from a salon or freelancer perspective.
This document discusses how to approach online marketing like a strategy game. It emphasizes the importance of acquiring knowledge, tools, and money as the basic resources needed to succeed. It introduces the concept of a "winning loop" where profits are continually reinvested in more knowledge and tools to expand operations. A key mistake is highlighted where one fails to repeat this loop by stopping reinvestment. Personal passion and creating multiple automated income streams is advised along with heavy promotion. Success requires ongoing action and repetition to learn from failures.
Find out how Growth Mail transforms the emails that you send every day into a powerful marketing tool. See further details and examples at www.growthmail.co.uk.
The document discusses marketing strategies for auto detailing businesses during difficult economic times. It provides 10 ideas that are low-cost or no-cost, including upselling services to customers, creating loyalty and referral programs, using email newsletters and social media to expand reach, and networking through local organizations. The panelists encourage businesses to take action on at least one of the ideas discussed to help boost sales and marketing.
Future proof your customer experience with 2018 trends innovationChantel Botha
Our needs are fundamentally not changing, but how we meet those needs are radically shifting.
Join this innovation workshop to look at the current consumer trends and how that is changing customer expectations.
Explore in lively group discussions, how businesses can anticipate better, come up with radical innovation before consumers get bored or find another product or service that better meets their needs.
BrandLove will also present their top trends for 2018 that they believe will change how consumers will want experience brands in the future.
How To Turn Your Million Dollar Idea Into A Reality Part 4king911
The document discusses the psychology of influence and outlines six principles of influence according to professor Robert Cialdini: social proof, liking, authority, scarcity, reciprocation, and commitment/consistency. It provides examples of how each principle can be used in marketing and business to influence people to buy products and services, such as using testimonials, celebrity endorsements, limited quantities to create scarcity, and asking for small commitments initially. The key is to genuinely help customers and communities to create positive perceptions of brands, rather than superficial actions solely for business gain.
Constructing a Client Base
Imagine if ONE HUNDRED, 1000 or also 10000 consumers are hanging around to grab your newest items even prior to they are released! Consequently, it’s important to construct a consumer base since it merely saves a lot of effort and time.
For some UX/design teams, anything that comes out of analytics, research, and testing is suspect – like a mugger that could rob us of creativity and innovation. There are traps to avoid so that data doesn’t imprison design. So how do we avoid the traps and instead use data for good? Come find out how NPR thinks about the intersection of data and design, and how we are using lean, data-informed processes to experiment with the future of digital listening.
Derek Freund from Constant Contact gave a presentation on the power of email marketing. He discussed how email marketing generates a high ROI and outperforms other marketing channels. Freund also covered how to build an email marketing strategy, including growing email lists, writing effective subject lines, designing email templates, tracking results, and using social media to promote emails. The presentation emphasized that email marketing is an affordable and effective tool for businesses to engage customers and drive sales.
The document discusses email marketing and provides information on what email marketing is, the tools required like autoresponders and MailChimp, and the advantages such as personalization and low costs. It also outlines keys to effective email creative like attention-grabbing subject lines and relevant content, and notes the document will present email marketing cases.
The document provides tips for effective studying and learning, including factors that influence learning like novelty, meaningfulness, and emotions. It discusses the importance of taking action after making decisions. The rest of the document discusses communication styles like visual, auditory, kinesthetic, and digital, and provides tips for building rapport with each style.
Constant Contact's State of Small Business Marketing ReportConstant Contact
Small businesses face challenges with high failure rates within 5 years, but many pursue their passion through owning a business. The document examines marketing challenges and opportunities for small businesses. It finds that while optimism has grown in recent years, almost half say the economy negatively impacts their business. Most small businesses don't have a website, despite nearly all consumers researching online. Email is the top priority for small business marketing, with the number of emails continuing to grow annually. The mobile opportunity and connection between email and social media are areas that can help small businesses succeed with future marketing.
Cooperative marketing allows individuals to earn income by referring customers to products and services. It enables people to work together cooperatively to build their own customer networks and earn a percentage of the revenue from purchases. With minimal time and investment, one can develop a source of regular monthly income by acquiring customers and helping others to do the same through referrals. Cooperative marketing provides financial benefits like security, independence, and potentially early retirement as networks of recurring customers are established.
LinkedIN Guide to Social Selling Success - Tips from 33 Social Selling ExpertsChris Heffer
Social selling involves using social media to build relationships and fill your sales pipeline. It is important for salespeople to become social sellers and adapt to changing buyer behaviors. Successful social sellers listen to prospects, provide valuable education, and make warm introductions through their social connections. Relationship building on social media takes time but leads to loyal customers through influence and trust.
This document introduces Monica, a social media personal assistant service provided by Caron-Jane Lyon. Monica helps both individuals and businesses manage their social media presence and online communications. Testimonials from existing clients praise Monica's reliable results and skills in adapting new technologies to meet clients' needs. Monica's services include setting up social media accounts, managing online presence and reputation, streamlining communications, and creating targeted marketing campaigns. The document provides further details on Monica's approach, pricing, and how the service works.
This document provides 50 business tips from small business owners and experts on topics ranging from starting a business to growing customer base and maintaining reputation. The tips are organized into sections on starting a business, growing customer base, and maintaining reputation. They include advice on creating a business plan, persisting through challenges, partnering with others, promoting the business, using social media effectively, exceeding customer expectations, and communicating regularly with customers. The overall guidance is on running a successful small business through planning, customer focus, and building strong relationships and reputation.
The document provides information about door-to-door marketing and face-to-face marketing services offered by an agency in Mumbai, India. It discusses how door-to-door and face-to-face marketing allows for direct personal interaction with potential customers, which can help convince them and gather feedback. A number of benefits of these traditional marketing approaches are highlighted, including low cost and reaching a large number of people. The agency offers services like door-to-door sales, field marketing, and customer acquisition campaigns to help businesses increase their customer base.
32 Marketing Tips That Never Go Out of StyleRich Brooks
Tired of chasing the next “big thing” in marketing? Maybe it’s time to get back to basics.
It’s that time of year again. All the prognosticators are telling us what’s coming next. All the “10 Marketing Trends for 2015″ posts. All the advice to make you nervous that you’re falling behind.
But the truth is, the more things change, the more they stay the same.
So, in the spirit of uncovering timeless strategies, we asked 32 of our all-time favorite marketers to share with us their best tips that never go out of style.
OK, we included ourselves, but that’s just because we wanted to rub shoulders with these luminaries.
Is your “evergreen” marketing tip in this list? If not, make sure you share it in the comments below.
Revealed the marketing tactics six successful copywriters use to build a bett...Kevin Carlton
There's so much more to running a successful copywriting business than simply having great commercial writing skills.
You also need to promote yourself like mad.
In this interview article, 6 leading UK copywriters tell you how they market their services and attract better paying clients.
The document describes an opportunity to sponsor orphans through an organization called Al Amanah Relief and earn commissions through a multi-level marketing structure called The Trust MLM. Participants sponsor orphans for £25 per month and can earn a 10% cash back commission or reserve funds in a precious metals division. They also pay a one-time £20 fee to access a members area where they can network and share opportunities. The goal is to recommend the opportunity to others who will also join under them, allowing them to earn commissions as the structure grows. Basic steps provided include ordering business cards, getting a custom website, building a contact list, exposing prospects to the opportunity through presentations, closing prospects to join, overcoming objections, and
This document discusses how small and medium-sized businesses can monitor and measure the success of their social media marketing efforts. It recommends focusing on providing a great customer experience and continuing marketing efforts after the sale. Case studies of businesses like Dingo and Glamour Nails show how to measure engagement across different social media channels and how campaigns can increase sales and acquire new customers. The document also introduces tools like NutshellMail that can help simplify monitoring social media interactions.
20 Important Things 20 Years Of Internet Marketing Has Taught MeMatthew Woodward
Today's article reveals an internet marketing journey from 1996. Before Google's time, when Yahoo was a directory that ranked sites alphabetically.
Nobody had ever built a link for SEO purposes and blogging, social media and smartphones had yet to be invented...
Social media manager presentation facebookMontyMoran
This document discusses social media marketing strategies for small to mid-size businesses. It begins by introducing the speaker and their experience in marketing and business ownership. It then contrasts old marketing funnel approaches like television, radio, and print advertising with new approaches using social media platforms. Specifically, it recommends setting up business pages on Facebook, Twitter, YouTube, Google Places, and Yahoo Local and integrating them to generate word-of-mouth referrals through online recommendations and reviews. It offers to set up a basic social media marketing plan across these five platforms for $247.
The document describes PETE, a bespoke B2B lead generation model. PETE integrates marketing and lead generation to support B2B sales. It uses prospect engagement, tracking, and evaluation to nurture prospects into customers. PETE profiles prospects, engages them through various methods, tracks interactions, provides feedback, and evaluates results to improve future efforts.
Social Media Monitoring for the Little Guys - Constant Contact Mark SchmulenInfluence People
This document provides guidance on how small and medium-sized businesses can effectively monitor and measure success with social media marketing. It discusses the importance of customer experience and word-of-mouth marketing through social media. Specific case studies are presented that demonstrate how businesses have used email marketing and social media to engage customers and increase sales. Tools like NutshellMail are recommended to help businesses easily monitor social conversations and stay connected with customers across different social media platforms.
Door-to-door marketing involves sales representatives directly interacting with potential customers in their homes to demonstrate and sell products. It allows for personal interactions that build trust and credibility. While more time-intensive than other marketing methods, door-to-door marketing can effectively reach a large number of potential customers and generate new leads within a short period of time. Hiring and training an effective door-to-door marketing team is important for companies to successfully implement this strategy.
Paul Elliott outlines a system for coaching professionals to generate paying clients consistently and build a million pound business. The system involves defining a profitable niche by finding a passion area and target customers, understanding those customers and competitors, making a big promise of results clients want, crafting a compelling offer, and delivering inspiring presentations and coaching programs on a recurring basis to generate clients and revenue of £10,000 per month. The key is having an organized system that solves problems of credibility, demonstrating expertise, and building trust, rather than taking an unsystematic approach with sporadic clients and no business growth.
Natasha Brown started her communications company Brownie Communication out of necessity after losing her job in 2013. With a background in media and communications studies, she began taking on freelance writing and communications jobs referred by friends. Though the work was uncertain at first, her client base grew, and she realized she could formally start her own business to provide these services. In 2014 she registered Brownie Communication, drawing on her nickname "Brownie" that others often called her. Though the start was difficult, Brown's persistence in building her clientele through networking and hard work allowed her small communications business to become established.
Consultant in a Flash - supplier promoPeter Bender
Outlines how businesses who offer advice (and don't we all do that?) can join Consultant in a Flash as a supplier. The result is more quotes and work from the types of clients you want in the areas you service.
Similar to emailmarketingastoldbysmallbusinessowners (20)
9. We spoke with owners of….
Restaurants
Retail Stores
Real Estate Agencies
Yoga Studios
Lawn Care Businesses
Marketing Companies
Financial Offices
And more…
10. We asked,
“Why do you use email
marketing?”
Here’s what they had to say…
11. Brandon Stewart
Realtor, David Griffin & Company Realtors
Constant Contact customer since 2009
The emails are an important reinforcement of
brand. I get calls from people I’ve never met
all the time. They get the newsletter, or a
friend of theirs gets the newsletter, and they
know I’m the person to call. It really helps
establish credibility upfront.
11
1. Establish credibility
12. Five years ago, we started with zero contacts,
but we have a great database now – we have
7,000 email addresses. That means I can
push out a social event or a holiday and let
7,000 people know instead of advertising it
for $500 in a newspaper.
12
2. Grow your audience
Frank Galuppi
Owner, Galuppi’s Restaurant
Constant Contact customer since 2010
13. For years, in large part to the newsletter I
think, I’ve never had trouble attracting new
clients and the right kinds of clients. People
will read my newsletter and be able to tell if
I’m the right person for the project before they
even call me.
13
3. Reach new clients
Tom Ahern
Founder, Ahern Donor Communications
Constant Contact customer since 2008
14. When we first started, I really wasn’t sure
how it would work for us. I’m not a
professional marketer, and thought I would
need a lot of training.
But I decided to give it a try and I was able
to teach myself everything I needed to know.
14
4. Get started quickly
Anca Bala
Coordinator, Gallery Above Penn Square
Constant Contact customer since 2013
15. Email is our prime mode of
communication…We rely really heavily on it
because whenever I send something out, I’ll
get a flood of telephone calls.
15
5. Generate calls
Victor Terrazas
Owner, Rejuvenate Therapeutic Massage
Constant Contact customer since 2013
16. It has definitely been the easiest way to reach
people. If we have a slower day and know that
we want to reach local people, we can create
a quick email and will get at least a few calls
right away. The response is immediate.
16
6. Boost sales
Christine Copertino
Spa Director, Allegria Spa
Constant Contact customer since 2011
17. We sent a plea out to our database,
explaining the situation and asking for help…
The response was amazing; we raised over
$10,000 from individual donors.
17
7. Increase donations
Laura Carlock
Founder, Rescued Pets Movement
Constant Contact customer since 2013
18. Email has definitely helped us with web
traffic and attendance at our events. I like
that after I send an email out, I can go back
and see how many people clicked through on
which links. That way I can tell people are
interacting with our content and click
through to our website.
18
8. Learn what works
Ally Whittaker,
Public Relations Manager, The Local Good
Constant Contact customer since 2009
19. Constant Contact is very cost-effective for our
marketing, because I can do all of it and I
don’t have to hire a designer or someone
coming up with content for us.
19
9. Get more from your investment
Marc Lodovico
Manager, Vicky’s of Santa Fe
Constant Contact customer since 2010
20. I want to know that if someone gets our email,
no matter where they are, they can look at it.
When I sent our last flyer I got three phone
calls. That’s big! And I am almost positive
that all of those people were on their phones,
not in an office.
20
10. Reach people on any device
Carol Singer
Owner, Arlington Promotional Products
Constant Contact customer since 2009
21. Email definitely works. We see people
clicking through to our website and we have
people coming into the shop telling us that
they saw our newsletter.
21
11. Increase website traffic
Dawn Noble
Owner, La Provence
Constant Contact customer since 2011
22. Email marketing is great, because it doesn’t
have to take a lot of effort to have a BIG
effect.
22
12. Get more from doing less
Terri Jasen
Program Director, Pajama Program
Constant Contact customer since 2008
23. I do the best I can to put all my contacts in
separate lists so I can email just the
development community, or just businesses,
or elected officials, depending on what kind
of event announcement or email I’m sending.
23
13. Market with a personal touch
Courtney Hendricson
Assistant Town Manager, Town of Enfield
Constant Contact customer since 2013
24. We get really good feedback from the
newsletters.
The new templates have been working great
for us. We’re getting a ton of opens.
24
14. Look professional
Todd Starnes
President, Bicycle Adventures
Constant Contact customer since 2002
25. It’s rewarding because we always get an
immediate response through orders.
Whenever we need to trigger sales, we’ll think
of a great special to put out there.
25
15. Get immediate results
Karen Kowal
Founder, Mother Earth Pillows
Constant Contact customer since 2010
26. It’s been great for generating leads.
People that are thinking about using our
service will usually sign up for the newsletter.
I’ll see them pop up for a couple of weeks in
my reader-base, and then they’ll call and
make an appointment.
It’s not long until we pull them in as a
customer.
26
16. Generate leads
Meghan Blair-Valero
Owner, Fogged in Bookkeeping, Inc.
Constant Contact customer since 2011
27. After each email, I get three to five calls.
Some people see my email and get reminded
they want a consultation, others will just want
to talk about a news article.
27
17. Start a conversation
Paula Harris
Co-owner, WH Cornerstone Investments
Constant Contact customer since 2003
28. It’s always nice to hear someone tell us how
much they enjoyed reading our newsletter
and thanking us for reminding them to come
visit the store or give us a call.
The personal touch really makes the
difference.
28
18. Build excitement
Sue Bedell
Owner, Second Bloom Design
Constant Contact customer since 2010
29. We’ve had people say that they’ve really
noticed that there’s more communication
going on. It can be something small…we try to
send out an email right away letting our
residents know that’s happening, and
sometimes get an email right back saying
thank you.
29
19. Improve communication
Julia Mason
Marketing Manager, Bucci/Pollen Group
Constant Contact customer since 2013
30. Our email marketing started off as an
experiment. But our open rates are usually
higher than 50 percent and we get service
calls every time we send a newsletter out, so
I think it’s working.
30
20. Promote services
Matthew Taylor
Co-owner, Green Solutions Lawn Care &
Pest Control
Constant Contact customer since 2011
31. We started with email marketing to
communicate and share industry updates.
It’s really grown into one of our best drivers
for brand awareness. We’re noticing more
people talking about our business, and we
have more people showing up at our events.
31
21. Improve brand awareness
Julia Mason
Marketing Manager, Bucci/Pollen Group
Constant Contact customer since 2013
32. Before Constant Contact, we were manually
keeping track of everyone we had reached out
to — it was crazy, the amount of time it took.
Now, I can send out an email to about 300
people in less than five minutes.
32
22. Stay organized
Ruth Weening
Catering Manager, Basil Tree Catering
Constant Contact customer since 2008
33. We make it easy for our customers to book
classes right online through our emails.
Once an email goes out, we see the sign-ups
come in shortly after.
33
23. Book more classes
Arlet Koseian
Founder, extendYOGA
Constant Contact customer since 2011
34. Every time I send out an email, I get a sale in
15 minutes. Overall, I get up to four times as
many sales with these newsletters than I did
with my old ones, and they’ve gone from
about $50 per order to $100.
34
24. Increase your value
Irene Schmoller
Founder, Cotton Clouds
Constant Contact customer since 2010
35. If you don’t have a plan for reaching out to
vendors on a regular basis, it’s easy to let
some people fall through the cracks. You want
to make sure you’re maintaining
relationships with both your core vendors
and any of the smaller ones you may be
working with.
35
25. Maintain vendor relationships
Lee Klacher
Founder, Octane Press
Constant Contact customer since 2011
36. People get to see my work, which is great, and
these are often people who I never get to meet
with one-on-one. The timing of each
newsletter is going to be right for somebody,
and having the opportunity to show people
what I’m doing has just been a great way to
grow my business and my reach.
36
26. Attract new clients
Jill Singer
Owner, Jill Singer Graphics
Constant Contact customer since 2011
37. A great thing about Constant Contact is if
you’re having a problem, you can just pick up
the phone and someone will solve your
problem in a matter of minutes.
37
27. You’re not alone
Dan Plouffe
Co-owner, MyCollingwood.com
Constant Contact customer since 2006
38. The biggest benefit of email marketing, from
a staff perspective, is efficiency.
I have a template made so it’s easy to pull
together an email quickly. I think the rest of
my staff thinks it takes me a lot longer to
create an email than it actually does!
38
28. Save time
Kayla Peck
FAO Schwarz Foundation fellow,
Strong Women, Strong Girls
Constant Contact customer since 2005
39. The biggest benefit for us is that our
members feel more connected. We’re able to
keep people informed about our upcoming
events and provide another way for our more
than 400 members to recognize each other
and feel more connected.
39
29. Stay connected
Elizabeth Stigler
Communications Director, The Chicago Network
Constant Contact customer since 2010
40. Almost all of our donations come through
our email newsletters. Using email
marketing to maintain relationships and
build personal connections has been a key to
our success. And the biggest part of that has
been staying in touch and top of mind
throughout the year.
40
30. Stay top-of-mind
Julie Taulman
Executive Director, Steamboat Adaptive
Recreational Sports
Constant Contact customer since 2009
41. Our problem in the past would be when
people were not aware of all the trips we
had available. Up until we started using
Constant Contact we just had everything on
our website. From a marketing sense, that’s
the wrong approach because it puts the
burden on our customers.
41
31. Improve visibility
Joe McDonald
Co-founder, McDonald Wildlife Photography
Constant Contact customer since 2011