Dan McGaw, the CEO of Effin' Amazing reviews:
- How to get started in CRO
- Learn how to kick butt with funnels
- We will teach you the analytics tools you need
- How to know when you have a winner
How to Effectively Use LinkedIn as a Sales Prospecting ToolSalesScripter
LinkedIn is one of the best places to find prospects. But with this access to business professionals comes an area of caution as you do not want to make a bad or negative impression.
If you sell in the B2B space, you need to join us on our next webinar “How to Effectively Use LinkedIn as a Sales Prospecting Tool” where we will outline some key things that you can do and not do so that you are able to generate leads and get into new accounts.
In this webinar, we will discuss:
How to find target prospects
How to connect with prospects
What to say when you reach out
How to follow-up and stay in touch
To find online freelancing work is much the same as discovering a general occupation. The primary distinction is that you’ll be looking and sending your applications by means of the web. So verify you have your resume is updated and prepared for transfer when called for. Remember to keep it short and straightforward.
Dan McGaw, the CEO of Effin' Amazing reviews:
- How to get started in CRO
- Learn how to kick butt with funnels
- We will teach you the analytics tools you need
- How to know when you have a winner
How to Effectively Use LinkedIn as a Sales Prospecting ToolSalesScripter
LinkedIn is one of the best places to find prospects. But with this access to business professionals comes an area of caution as you do not want to make a bad or negative impression.
If you sell in the B2B space, you need to join us on our next webinar “How to Effectively Use LinkedIn as a Sales Prospecting Tool” where we will outline some key things that you can do and not do so that you are able to generate leads and get into new accounts.
In this webinar, we will discuss:
How to find target prospects
How to connect with prospects
What to say when you reach out
How to follow-up and stay in touch
To find online freelancing work is much the same as discovering a general occupation. The primary distinction is that you’ll be looking and sending your applications by means of the web. So verify you have your resume is updated and prepared for transfer when called for. Remember to keep it short and straightforward.
So you've changed your copy, rearranged your landing page, shortened your form but still can’t get more conversions? Join the club. It’s time to try something new, something guaranteed to drive more leads.
Join this revolutionary on-demand webinar with conversion experts WordStream Founder Larry Kim and HubSpot Psychologist Lanya Olmsted to learn our top 10 new and unconventional CRO hacks backed by psychology principles that can DOUBLE your leads. We’ve run dozens of tests to prove these changes will make a huge impact on your campaigns, and better yet, they’re easy to replicate!
You’ll learn amazing strategies like:
- Why you should rethink the conversion formula
- How to overcome your audience's anxiety over providing personal information on the landing page form
- When to throw out your landing page altogether
- And much more!
Solving the #1 marketing challenge in the roofing industryRoofAmp
Many Roofing contractors today say that they need more leads, the leads they get are junk. When we look at their lead flow, we find that they are getting plenty of leads, calls, and chats. The issue is that they can't follow up on the leads fast enough. Often it's 1 hour or 1 day before they respond and as a result, the homeowner has already found a roofer to complete the job. We go over in this presentation the problems that prevent roofers from growing, how to solve those problems, and what the real financial impact on their business can be if they automate the follow-up using RoofAmp, the #1 marketing automation software for Roofers.
How to build an early warning system for customer success sept192018 [aut...Amity
In the battle against churn, not early always means late. The thing is, there’s only so much a Customer Success Manager can manually do to proactively prevent a customer from approaching dangerous territory.
Adopting a standardized early warning system is an essential step in implementing customer health to identify risk and opportunity at scale.
Curious about how to build such a system? Join us on September 19th at 1:00 PM (ET) to learn how to:
• Manage your entire customer base with a consistent health scoring system and ongoing health check-ins
• Oversee high-touch and low-touch portfolios with an automated monitoring system
• Drive consistency and gain visibility into the performance of your Customer Success team at scale
• Become more proactive with a data-driven approach to retention and expansion
A/B Testing You Might Be Driving in the Wrong Direction TOMASZ BORYS
@Kissmetrics #KissWebinar @thuelmadsen
Thue is the Kissmetrics Webinar Wizard and Marketing Ops Manager. Before joining forces with Kissmetrics, he was a Lyft driver in SF, which is also how he ended up as a Kissmetrics marketer. Whenever Thue is not trying to automate everything around him, you can find him hiking in the Sierras. THUE MADSEN Marketing Operations Manager, Kissmetrics @ThueLMadsen Tomasz loves dipping his feet in the river while fishing, injuring his thumb while gaming, hacking away at a golf club, and driving demand at Kissmetrics. He’s also the biggest fan of gummy bears. TOMASZ BORYS Director of Marketing, Kissmetrics @tbcali
@Kissmetrics #KissWebinar @tbcali
1 The optimum strategies for A/B testing 2 How we A/B Test at KISSmetrics 3 A/B Testing beyond click conversions - having a pulse on the entire funnel and why it’s important TABLE OF CONTENTS 4 The influence social traffic has in the funnel
• Set a Goal • Baby Steps • Aim for Statistical Significance • Never Lose Sight THE OPTIMUM STRATEGIES FOR A/B TESTING
Baby Steps People want to move the needle and see results fast, by implementing multiple changes at once. But how can you be sure what element had an impact?
Aim for Statistical Significance SET A GOAL Aim for Statistical Significance getdatadriven.com
Never Lose Sight We can caught up on what we think is best to optimize conversions or traffic…but data doesn’t lie
• 4,000 and above sample size • 99% Statistical Confidence • Blind Eye for 1 Week HOW WE A/B TEST AT KISSMETRICS
4,000 and Above Sample Size Significant or decent amount of data is needed when you’re testing beyond click conversions
4,000 and Above Sample Size significant or decent amount of data is needed when you’re testing beyond click conversions 99% Statistical Confidence Police
Blind Eye for 1 Week Data can be very erratic the first several days, so it’s easy to hit the panic button
A/B Testing Beyond Click Conversions
ORIGINAL
VARIANT
SIGNUPS
Signups Install JS
Custom Data
Custom Data Opportunities Created
SOCIAL AD FUNNEL
TOMASZ BORYS Director of Marketing, Kissmetrics @tbcali tborys@kissmetrics.com THUE MADSEN Marketing Operations Manager, Kissmetrics @ThueLMadsen tmadsen@kissmetrics.com Questions?
Step out of the shadow of the competition! In this presentation from Talent Connect Vegas 2013, learn how to leverage your LinkedIn profile— as well as other tools on LinkedIn—to build your personal brand as a recruiter.
Get inspired with LinkedIn's Employer Brand Playbook: http://linkd.in/174lYC9
Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn company page: http://linkd.in/1f39JyH
Tweet with us: http://bit.ly/HireOnLinkedIn
Analytics Configuration Strategies that Add Value for Your Clients - David Vo...WP Engine
Go beyond the basics of analytics and add more value to your clients. In this session, you’ll get tips from Syed Balkhi, founder of WPBeginner, and Anita Carter from The Creative Diva, on how to configure and launch successful Google Analytics strategies. Anita will walk through basic setup for Google Analytics in WordPress, as well as how to configure eCommerce and form tracking. Syed will then share practical tips for thinking through conversion tracking, so you can offer your clients a well-rounded analytics solution.
what makes some messages get opened and convert more than others? What can you do to ensure that your emails look their best on all devices and begin a positive user experience that results in more conversions? This presentation covers 9 specific design & development guidelines to follow in putting together your own marketing email message, complete with examples good & bad of actual emails from 20 major online brands.
Webinar - Retention is the new growth. Neil Patel on growing your business in...WP Engine
Neil Patel, SEO expert and influencer, started realizing that the next big trend (and what many people have been missing) is figuring out how to grow your business by focusing on retention, while still working on filling the top of the funnel. In this on-demand webinar, Neil walks through strategies, tactics and tools to use in your 2020 initiatives!
Register for the on-demand webinar to hear (and see) Neil as he walks through these slides, gives great examples of brands that do this well, and answers questions from the live participants: https://hs.wpengine.com/recording-retention-is-the-new-growth
SearchLove London 2019 - Luke Carthy - Finding Powerful CRO and UX Opportunit...Distilled
An SEO crawler is a staple tool in any SEO pro's toolkit, but have you ever considered using such a tool to seek out powerful CRO opportunities? Luke is an out and out ecommerce expert who'll be sharing tips and takeaways on how to leverage custom extraction with an SEO crawler to improve ecommerce conversion rates and enhance UX.
Recruiters write a lot. But what writing training do recruiters get? These 5 copywriting techniques can help you start writing stronger recruitment messages starting today.
How to Engage Your Customer's Top Level ExecutivesAmity
CSMs are proficient at talking to customer champions and their teams, but in order to secure renewals, expansions, and opportunities, there's another person you need to talk to: the one who signs the checks.
Learning how to engage top executives means more effective QBRs but also a better chance at preventing churn.
It's your responsibility as a CSM to get the executives engaged in the first place. Once you have your champion's boss at the table, you need to navigate high-level business strategy conversations without wasting anyone's time.
2021's Hidden Sales Problem: This Playbook will 2-5X your PipelineSales Hacker
There’s a big sales problem hiding in plain sight and it’s sitting right at the top of your funnel. If it’s not corrected, your team will feel the negative effects throughout 2022.
We will be sharing a playbook on how to fix this lead chasing problem that slows down your sales team. This playbook will boost your pipeline, shorten your sales cycles, and book more sales meetings than ever before.
How to automagically identify high-intent leads (Webinar Slides)Segment
B2B buyers research an average of 12 sources before ever raising their hand or reaching out. Imagine if you could identify and engage with these folks before they contact you (or your competitors). This webinar will show you how.
So you've changed your copy, rearranged your landing page, shortened your form but still can’t get more conversions? Join the club. It’s time to try something new, something guaranteed to drive more leads.
Join this revolutionary on-demand webinar with conversion experts WordStream Founder Larry Kim and HubSpot Psychologist Lanya Olmsted to learn our top 10 new and unconventional CRO hacks backed by psychology principles that can DOUBLE your leads. We’ve run dozens of tests to prove these changes will make a huge impact on your campaigns, and better yet, they’re easy to replicate!
You’ll learn amazing strategies like:
- Why you should rethink the conversion formula
- How to overcome your audience's anxiety over providing personal information on the landing page form
- When to throw out your landing page altogether
- And much more!
Solving the #1 marketing challenge in the roofing industryRoofAmp
Many Roofing contractors today say that they need more leads, the leads they get are junk. When we look at their lead flow, we find that they are getting plenty of leads, calls, and chats. The issue is that they can't follow up on the leads fast enough. Often it's 1 hour or 1 day before they respond and as a result, the homeowner has already found a roofer to complete the job. We go over in this presentation the problems that prevent roofers from growing, how to solve those problems, and what the real financial impact on their business can be if they automate the follow-up using RoofAmp, the #1 marketing automation software for Roofers.
How to build an early warning system for customer success sept192018 [aut...Amity
In the battle against churn, not early always means late. The thing is, there’s only so much a Customer Success Manager can manually do to proactively prevent a customer from approaching dangerous territory.
Adopting a standardized early warning system is an essential step in implementing customer health to identify risk and opportunity at scale.
Curious about how to build such a system? Join us on September 19th at 1:00 PM (ET) to learn how to:
• Manage your entire customer base with a consistent health scoring system and ongoing health check-ins
• Oversee high-touch and low-touch portfolios with an automated monitoring system
• Drive consistency and gain visibility into the performance of your Customer Success team at scale
• Become more proactive with a data-driven approach to retention and expansion
A/B Testing You Might Be Driving in the Wrong Direction TOMASZ BORYS
@Kissmetrics #KissWebinar @thuelmadsen
Thue is the Kissmetrics Webinar Wizard and Marketing Ops Manager. Before joining forces with Kissmetrics, he was a Lyft driver in SF, which is also how he ended up as a Kissmetrics marketer. Whenever Thue is not trying to automate everything around him, you can find him hiking in the Sierras. THUE MADSEN Marketing Operations Manager, Kissmetrics @ThueLMadsen Tomasz loves dipping his feet in the river while fishing, injuring his thumb while gaming, hacking away at a golf club, and driving demand at Kissmetrics. He’s also the biggest fan of gummy bears. TOMASZ BORYS Director of Marketing, Kissmetrics @tbcali
@Kissmetrics #KissWebinar @tbcali
1 The optimum strategies for A/B testing 2 How we A/B Test at KISSmetrics 3 A/B Testing beyond click conversions - having a pulse on the entire funnel and why it’s important TABLE OF CONTENTS 4 The influence social traffic has in the funnel
• Set a Goal • Baby Steps • Aim for Statistical Significance • Never Lose Sight THE OPTIMUM STRATEGIES FOR A/B TESTING
Baby Steps People want to move the needle and see results fast, by implementing multiple changes at once. But how can you be sure what element had an impact?
Aim for Statistical Significance SET A GOAL Aim for Statistical Significance getdatadriven.com
Never Lose Sight We can caught up on what we think is best to optimize conversions or traffic…but data doesn’t lie
• 4,000 and above sample size • 99% Statistical Confidence • Blind Eye for 1 Week HOW WE A/B TEST AT KISSMETRICS
4,000 and Above Sample Size Significant or decent amount of data is needed when you’re testing beyond click conversions
4,000 and Above Sample Size significant or decent amount of data is needed when you’re testing beyond click conversions 99% Statistical Confidence Police
Blind Eye for 1 Week Data can be very erratic the first several days, so it’s easy to hit the panic button
A/B Testing Beyond Click Conversions
ORIGINAL
VARIANT
SIGNUPS
Signups Install JS
Custom Data
Custom Data Opportunities Created
SOCIAL AD FUNNEL
TOMASZ BORYS Director of Marketing, Kissmetrics @tbcali tborys@kissmetrics.com THUE MADSEN Marketing Operations Manager, Kissmetrics @ThueLMadsen tmadsen@kissmetrics.com Questions?
Step out of the shadow of the competition! In this presentation from Talent Connect Vegas 2013, learn how to leverage your LinkedIn profile— as well as other tools on LinkedIn—to build your personal brand as a recruiter.
Get inspired with LinkedIn's Employer Brand Playbook: http://linkd.in/174lYC9
Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn company page: http://linkd.in/1f39JyH
Tweet with us: http://bit.ly/HireOnLinkedIn
Analytics Configuration Strategies that Add Value for Your Clients - David Vo...WP Engine
Go beyond the basics of analytics and add more value to your clients. In this session, you’ll get tips from Syed Balkhi, founder of WPBeginner, and Anita Carter from The Creative Diva, on how to configure and launch successful Google Analytics strategies. Anita will walk through basic setup for Google Analytics in WordPress, as well as how to configure eCommerce and form tracking. Syed will then share practical tips for thinking through conversion tracking, so you can offer your clients a well-rounded analytics solution.
what makes some messages get opened and convert more than others? What can you do to ensure that your emails look their best on all devices and begin a positive user experience that results in more conversions? This presentation covers 9 specific design & development guidelines to follow in putting together your own marketing email message, complete with examples good & bad of actual emails from 20 major online brands.
Webinar - Retention is the new growth. Neil Patel on growing your business in...WP Engine
Neil Patel, SEO expert and influencer, started realizing that the next big trend (and what many people have been missing) is figuring out how to grow your business by focusing on retention, while still working on filling the top of the funnel. In this on-demand webinar, Neil walks through strategies, tactics and tools to use in your 2020 initiatives!
Register for the on-demand webinar to hear (and see) Neil as he walks through these slides, gives great examples of brands that do this well, and answers questions from the live participants: https://hs.wpengine.com/recording-retention-is-the-new-growth
SearchLove London 2019 - Luke Carthy - Finding Powerful CRO and UX Opportunit...Distilled
An SEO crawler is a staple tool in any SEO pro's toolkit, but have you ever considered using such a tool to seek out powerful CRO opportunities? Luke is an out and out ecommerce expert who'll be sharing tips and takeaways on how to leverage custom extraction with an SEO crawler to improve ecommerce conversion rates and enhance UX.
Recruiters write a lot. But what writing training do recruiters get? These 5 copywriting techniques can help you start writing stronger recruitment messages starting today.
How to Engage Your Customer's Top Level ExecutivesAmity
CSMs are proficient at talking to customer champions and their teams, but in order to secure renewals, expansions, and opportunities, there's another person you need to talk to: the one who signs the checks.
Learning how to engage top executives means more effective QBRs but also a better chance at preventing churn.
It's your responsibility as a CSM to get the executives engaged in the first place. Once you have your champion's boss at the table, you need to navigate high-level business strategy conversations without wasting anyone's time.
2021's Hidden Sales Problem: This Playbook will 2-5X your PipelineSales Hacker
There’s a big sales problem hiding in plain sight and it’s sitting right at the top of your funnel. If it’s not corrected, your team will feel the negative effects throughout 2022.
We will be sharing a playbook on how to fix this lead chasing problem that slows down your sales team. This playbook will boost your pipeline, shorten your sales cycles, and book more sales meetings than ever before.
How to automagically identify high-intent leads (Webinar Slides)Segment
B2B buyers research an average of 12 sources before ever raising their hand or reaching out. Imagine if you could identify and engage with these folks before they contact you (or your competitors). This webinar will show you how.
Engaging With Relevance At Scale: How Fluke Used AI To Transform Their Sales ...G3 Communications
Access the full webcast here: https://dg-r.co/2uiS82A
Fluke used AI-based insights to identify the right target accounts and engage them with hyper-personalized nurture and outbound using a combination of Lattice, Conversica and Eloqua – resulting in 48% higher engagement and greater opportunity creation in their target accounts.
Join our distinguished speakers to learn how Fluke used AI and data to improve segmentation and engage across different channels with hyper-personalized messaging.
How to be a (Kick Ass) PM w/ LoopNet's former VP of ProductProduct School
Terence Mylonas, Former VP of Product at LoopNet, spoke about some important guidelines on how to make sure product people are pursuing the right projects, getting buy in from different parts of the org before/during the product development lifecycle and that they are successfully launching products.
This is a step by step guide for founders on how to run a perfect sales demo, you will learn everything you need to deliver a great demo that targets exactly what your prospects / customers need.
What do you love about sales? We want you to do more of that. At Immediately, we've built a mobile app that enables you to power through administrative (read: snooze-worthy) work so that you can focus on the fun stuff.
Optimizing your marketing automation program for successGetResponse
How to optimize your marketing automation program for success – Kath Pay takes you through this entire process in this actionable webinar organized in partnership with GetResponse. Watch the webinar here – https://getresponse.tv/video/UlCaQ4LLCzM/optimizing-your-marketing-automation-program-for-success-kath-pay-webinar/
Personalization and Performance: How much revenue are you losing due to slow,...Conversica
What factor decides whether your messaging engages a lead... or enrages them? The answer is, a believable personal touch. Gil Allouche, CEO of Metadata.io, and Gary Gerber, Head of Product Marketing at Conversica, unveil the secrets to achieving deep personalization, at industrial scale.
You can also watch the on-demand webinar at: https://youtu.be/LWxnogbP14g
Featuring speakers from Atlassian, Rue La La
Katherine Shea, Product Manager, Rue La La
Cameron Deatsch, Head of Growth, Atlassian
Learn how to build a testing program that scales with your business – it's all about collaboration and communication. In this session, you'll learn how to build a unified optimization front across multiple geographies, teams, and functions, and how to collaborate on testing projects when multiple owners are involved, for instance, web and mobile teams.
Understanding how a CDP can unify your MartechAcquia
In the finale of our webinar series (https://youtu.be/KdBbWNdQX1M), learn to use proven CDP strategies and easily integrate them into your existing martech.
One of the downsides of the traditional data-capture and management approach is that there is no unified source of truth. In a flipped environment, the CDP leads real-time aggregations that integrated platforms share in a graded, electronic forum.
The organised individual customer data profiles then becomes a central focus of the business as different departments share effective technical communication through various methods.
With the shift to better customer digital experiences, the following questions remain:
- "Where do you begin with data?"
- "How can I start with some quick wins that actually deliver?"
- "How do successful businesses actually bring data together, using it to deliver positive results?"
This session is a learning experience in which global businesses can understand the unique characteristics of a CDP that allows unification of digital data and efficient use of messaging to deliver better business results.
Through this lens, we will explore effective and practical strategies that businesses can implement to support their efforts in ever-changing environments.
Slide deck from the popular Webinar with Chief Revenue Officer, Mark Roberge, sharing sales tips for how to reduce the pain of prospecting and business development. Recorded replay available from CCS® website (News/Presentations).
Similar to Email Reply Intelligence - explained by Silicon Valley characters (20)
Social Media Competitive Analysis: How to Test Content Without Testing (#SMX ...Adam Schoenfeld
Competitive analysis can help your optimize your social media content without the challenges and risks of traditional testing. In social media, there is a goldmine of public data about your competitors that you can analyze to inform your own strategy, tactics, and content tests.
My slides from #SMX Social panel #21B.
Social Media Measurement Essentials To Get Out of Data Hell (SIC 2014)Adam Schoenfeld
Have you found yourself in data hell when it comes to social media measurement & analytics? This presentation provides a practical framework to help organize the world of social data, define the metrics and analysis that matter, and align your team objectives. Presentation for Seattle Interactive Conference 2014 #SIC2014.
The Data Geek's Guide to Social Media Marketing (SIC 2013)Adam Schoenfeld
Presentation from Seattle Interactive Conference 2013, October 2013.
The social landscape is getting more diverse with more channels to build your presence, and more brands jumping in the game. For marketers, knowing which networks warrant investment is no small feat. This is data geek's perspective on how leading brands are using social media across 8 major social channels. Using hard data to highlight trends and benchmarks for each social network as well as the commonalities or differences relevant for marketers.
Social Media Measurement for Consumers (aka #FunData): SXSWi 2013Adam Schoenfeld
SXSWi 2013 Talk on Using Social Media Data as a Consumer.
Social Media Was Fun. Has Measurement Killed It?
Our answer: NO!
Description:
Our culture is becoming more and more obsessed with data each day. Why? It's fun. Many people argue that measurement has killed social media – it’s let the marketers take over! But, the same data marketers use can be used by individuals. And it doesn't require a data science degree to enjoy. The data is out there. It's accessible, and you can consume it, visualize it, and act on it.
Panel page: http://schedule.sxsw.com/2013/events/event_IAP5410
Rate it here: http://sxsw.tv/d51
Can a traditional funnel approach be used to measure social media campaigns? This paper shows one approach to measuring Twitter campaigns with a funnel. The Twitter funnel differs from the traditional framework in the underlying metrics, measurement techniques, and more importantly, the levers marketers can pull to optimize campaigns and ongoing engagement. This paper walks through a basic framework and a sample analysis based on one of Dell's recent tweets.
This whitepaper was created by 20 Decibels with the Social Media Society for distribution at OMMA Social 2010 and Social Media Week in NYC 2010.
20 Decibels is a Twitter campaign management and analytics solutions for social media professionals. Join our private beta at http://www.20dbs.com or connect with us on twitter @20dbs
Social Media For Business: 31 Stats and AnecdotesAdam Schoenfeld
31 stats and anecdotes to help make the case for Social Media investment in your organization. Highlights from numerous 3rd Party reports and studies that show the rapid adoption of Social Media Marketing for businesses. Includes a compilation of spending projections, penetration estimates, survey data, and specific examples cover all types of businesses.
Because 20 Decibels currently focuses on Twitter, these may have a slight bend to Twitter for Business, but cover the general trends in Social Media as well. For links to sources, visit our blog: http://blog.20dbs.com
A primer on Twitter Contests from the Madrona Ventures conference on real-time marketing and twitter on November 19th, 2009 in Seattle, WA. I gave a brief overview of the key benefits of Twitter promotions, case studies, and covered the primary tactical considerations.
Twitter for Consumer Businesses: Overview of Twitter Business Uses & TrendsAdam Schoenfeld
An overview of Twitter for B2C businesses I recently presented for a group of venture capitalists. The deck touches on the following points:
1. Why do consumer businesses care about Twitter?
2. How is Twitter being used - high level?
3. How is Twitter being used for customer service and market - specifics
4. Take Aways
5. Trends to watch
Contests and Twitter: The Good, The Bad, and The UglyAdam Schoenfeld
A brief presentation about contests on Twitter. There are hundreds of promotions happening in the Twitterverse, but what works and what doesn't? This is a quick review of some examples of the good, the bad, and ugly Twitter contests. Presented at a Cool Twitter Conference by Adam Schoenfeld, CEO at Cheddr Media. Cheddr Media offers a tools to create, run, and manage Twitter contests.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
Email Reply Intelligence - explained by Silicon Valley characters
1. Flip the slide to
see my answer
Why should I invest my marketing ops budget in email
reply intelligence instead of Jian-Yang’s next startup?
2. Automatic Reply: Ultimate Guide to Scaling
From: Jian-Yang <j-y@seefood.com> 9:12am (5 hours ago)
Jian-Yang and the Seefood Technologies team have been acquired by
Periscope. This inbox is not active. During Jian’s earn out, please email
jian.yang@twitter.com
For any vendor inquires about our RFP for web scrapping services to
find hotdogs, please contact former Piper Chat CEO who is now a
low lever developer. Dinesh Chugtai dinesh.chugtai@twitter.com
Thank you for supporting SeeFood and Not Hotdog!
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You’re sending nurture emails to Jian-Yang… you get this auto-reply. It needs action for database health.
3. Automatic Reply: Offer for Disrupt Finalists
From: Jack Barker <jackb@piedpiper.com> 8:58am (4 hours ago)
This inbox is not monitored at Pied Piper.
Jack Barker no longer works at compression leader, Pied Piper
For investor inquiries or press questions, please send email to
our new CEO, Richard Hendricks richard@piedpiper.com
or call his number at Erlich’s house 415-776-4882
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Alert Account Owner
You’re marketing to Jack Barker. You get his “left company” reply. This is a key event for marketing & sales.
4. RE: Webinar Recording
From: Dinesh Chugtai <dinesh@piedpiper.com> 11:39am (2 hours ago)
Thanks for this!
I just listened to the webinar called “Understanding COPPA” that you
sent to me. There was a mention of a new SaaS product you are
offering to help with COPPA issues. Can I schedule a demo?
Regards,
Dinesh Chugtai | CEO | PiperChat
415-552-7309
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When real people reply to your marketing emails, don’t let it get lost in the flooded inbox.
5. Out of Office RE: Security Whitepaper Download
From: Gavin Belson <gavinb@hooli.com> 11:39am (2 hours ago)
I’m traveling for Hooli/Endframe box business in China. I’ll be
returning to Moffit after an unscheduled stop in Jackson Hole.
If you’re a vendor offering flight tracking services, please contact our
dedicated Head of Security, Mr. Hoover s.hoover@hooli.com
Gavin Belson | Hooli | CEO & Chief Innovator
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Working a big ABM lead like Gavin at Hooli, but no engagement? Find new referral contacts like Hoover.
6. Automatic Reply: Flight Tracking
From: Gavin Belson <gavin@piedpiper.com> 11:39am (2 hours ago)
If you read C.J. Cantwell’s CodeRag article, you should now know that
I’ve ended my brief time at the new Pied Piper for personal reasons
related to my cholesterol levels and my former blood boy.
For any business inquiries related to Pied Piper, you should reach out
to the founder and CEO, Richard Hendricks – richard@piedpiper.com
Do not try to contact me while I pursue spiritual wellness.
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When your existing customers change jobs that’s a big deal. Maintain account continuity with reply data.
7. You could do all this
manually…
You’ll just need to
review thousands of
emails each week
marketing@b2b.com 1-20 of 7,548 Unread
Automatic Reply: B2B Campaign Stacy has left the company…
Automatic Reply: B2B Campaign Please contact Steve who is…
RE: B2B Campaign Hi Jennifer, I’m interested in a demo of…
Message Undeliverable (Failure) Delivery has failed to this…
Automatic Reply: B2B Campaign I’m OOO this week and…
Automatic Reply: B2B Campaign I’m OOO this week and…
RE: B2B Campaign Hi Jennifer, Can you send me more info on…
Message Undeliverable (Failure) Delivery has failed to this…
Automatic Reply: B2B Campaign I no longer work at PiedPiper…
8. Or, you can have Siftrock handle it automatically… it even integrates with your MAP
marketing@b2b.com 1-20 of 7,548 Unread
Automatic Reply: B2B Campaign Stacy has left the company…
Automatic Reply: B2B Campaign Please contact Steve who is…
RE: B2B Campaign Hi Jennifer, I’m interested in a demo of…
Message Undeliverable (Failure) Delivery has failed to this…
Automatic Reply: B2B Campaign I’m OOO this week and…
Update Database
Automatic Reply: B2B Campaign I’m OOO this week and…
Message Undeliverable (Failure) Delivery has failed to this…
Automatic Reply: B2B Campaign I no longer work at PiedPiper…Add Sales Lead
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