SlideShare a Scribd company logo
Flip the slide to
see my answer
Why should I invest my marketing ops budget in email
reply intelligence instead of Jian-Yang’s next startup?
Automatic Reply: Ultimate Guide to Scaling
From: Jian-Yang <j-y@seefood.com> 9:12am (5 hours ago)
Jian-Yang and the Seefood Technologies team have been acquired by
Periscope. This inbox is not active. During Jian’s earn out, please email
jian.yang@twitter.com
For any vendor inquires about our RFP for web scrapping services to
find hotdogs, please contact former Piper Chat CEO who is now a
low lever developer. Dinesh Chugtai dinesh.chugtai@twitter.com
Thank you for supporting SeeFood and Not Hotdog!
Update Database
Add Sales Lead
You’re sending nurture emails to Jian-Yang… you get this auto-reply. It needs action for database health.
Automatic Reply: Offer for Disrupt Finalists
From: Jack Barker <jackb@piedpiper.com> 8:58am (4 hours ago)
This inbox is not monitored at Pied Piper.
Jack Barker no longer works at compression leader, Pied Piper
For investor inquiries or press questions, please send email to
our new CEO, Richard Hendricks richard@piedpiper.com
or call his number at Erlich’s house 415-776-4882
Update Contact Data
Add Sales Lead
Alert Account Owner
You’re marketing to Jack Barker. You get his “left company” reply. This is a key event for marketing & sales.
RE: Webinar Recording
From: Dinesh Chugtai <dinesh@piedpiper.com> 11:39am (2 hours ago)
Thanks for this!
I just listened to the webinar called “Understanding COPPA” that you
sent to me. There was a mention of a new SaaS product you are
offering to help with COPPA issues. Can I schedule a demo?
Regards,
Dinesh Chugtai | CEO | PiperChat
415-552-7309
Update Database
Forward to Rep
When real people reply to your marketing emails, don’t let it get lost in the flooded inbox.
Out of Office RE: Security Whitepaper Download
From: Gavin Belson <gavinb@hooli.com> 11:39am (2 hours ago)
I’m traveling for Hooli/Endframe box business in China. I’ll be
returning to Moffit after an unscheduled stop in Jackson Hole.
If you’re a vendor offering flight tracking services, please contact our
dedicated Head of Security, Mr. Hoover s.hoover@hooli.com
Gavin Belson | Hooli | CEO & Chief Innovator
415-254-6886 (mobile)Update Database
Add Sales Lead
Working a big ABM lead like Gavin at Hooli, but no engagement? Find new referral contacts like Hoover.
Automatic Reply: Flight Tracking
From: Gavin Belson <gavin@piedpiper.com> 11:39am (2 hours ago)
If you read C.J. Cantwell’s CodeRag article, you should now know that
I’ve ended my brief time at the new Pied Piper for personal reasons
related to my cholesterol levels and my former blood boy.
For any business inquiries related to Pied Piper, you should reach out
to the founder and CEO, Richard Hendricks – richard@piedpiper.com
Do not try to contact me while I pursue spiritual wellness.
Update Database
Add Sales Lead
When your existing customers change jobs that’s a big deal. Maintain account continuity with reply data.
You could do all this
manually…
You’ll just need to
review thousands of
emails each week
marketing@b2b.com 1-20 of 7,548 Unread
Automatic Reply: B2B Campaign Stacy has left the company…
Automatic Reply: B2B Campaign Please contact Steve who is…
RE: B2B Campaign Hi Jennifer, I’m interested in a demo of…
Message Undeliverable (Failure) Delivery has failed to this…
Automatic Reply: B2B Campaign I’m OOO this week and…
Automatic Reply: B2B Campaign I’m OOO this week and…
RE: B2B Campaign Hi Jennifer, Can you send me more info on…
Message Undeliverable (Failure) Delivery has failed to this…
Automatic Reply: B2B Campaign I no longer work at PiedPiper…
Or, you can have Siftrock handle it automatically… it even integrates with your MAP
marketing@b2b.com 1-20 of 7,548 Unread
Automatic Reply: B2B Campaign Stacy has left the company…
Automatic Reply: B2B Campaign Please contact Steve who is…
RE: B2B Campaign Hi Jennifer, I’m interested in a demo of…
Message Undeliverable (Failure) Delivery has failed to this…
Automatic Reply: B2B Campaign I’m OOO this week and…
Update Database
Automatic Reply: B2B Campaign I’m OOO this week and…
Message Undeliverable (Failure) Delivery has failed to this…
Automatic Reply: B2B Campaign I no longer work at PiedPiper…Add Sales Lead
Forward to Rep

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Email Reply Intelligence - explained by Silicon Valley characters

  • 1. Flip the slide to see my answer Why should I invest my marketing ops budget in email reply intelligence instead of Jian-Yang’s next startup?
  • 2. Automatic Reply: Ultimate Guide to Scaling From: Jian-Yang <j-y@seefood.com> 9:12am (5 hours ago) Jian-Yang and the Seefood Technologies team have been acquired by Periscope. This inbox is not active. During Jian’s earn out, please email jian.yang@twitter.com For any vendor inquires about our RFP for web scrapping services to find hotdogs, please contact former Piper Chat CEO who is now a low lever developer. Dinesh Chugtai dinesh.chugtai@twitter.com Thank you for supporting SeeFood and Not Hotdog! Update Database Add Sales Lead You’re sending nurture emails to Jian-Yang… you get this auto-reply. It needs action for database health.
  • 3. Automatic Reply: Offer for Disrupt Finalists From: Jack Barker <jackb@piedpiper.com> 8:58am (4 hours ago) This inbox is not monitored at Pied Piper. Jack Barker no longer works at compression leader, Pied Piper For investor inquiries or press questions, please send email to our new CEO, Richard Hendricks richard@piedpiper.com or call his number at Erlich’s house 415-776-4882 Update Contact Data Add Sales Lead Alert Account Owner You’re marketing to Jack Barker. You get his “left company” reply. This is a key event for marketing & sales.
  • 4. RE: Webinar Recording From: Dinesh Chugtai <dinesh@piedpiper.com> 11:39am (2 hours ago) Thanks for this! I just listened to the webinar called “Understanding COPPA” that you sent to me. There was a mention of a new SaaS product you are offering to help with COPPA issues. Can I schedule a demo? Regards, Dinesh Chugtai | CEO | PiperChat 415-552-7309 Update Database Forward to Rep When real people reply to your marketing emails, don’t let it get lost in the flooded inbox.
  • 5. Out of Office RE: Security Whitepaper Download From: Gavin Belson <gavinb@hooli.com> 11:39am (2 hours ago) I’m traveling for Hooli/Endframe box business in China. I’ll be returning to Moffit after an unscheduled stop in Jackson Hole. If you’re a vendor offering flight tracking services, please contact our dedicated Head of Security, Mr. Hoover s.hoover@hooli.com Gavin Belson | Hooli | CEO & Chief Innovator 415-254-6886 (mobile)Update Database Add Sales Lead Working a big ABM lead like Gavin at Hooli, but no engagement? Find new referral contacts like Hoover.
  • 6. Automatic Reply: Flight Tracking From: Gavin Belson <gavin@piedpiper.com> 11:39am (2 hours ago) If you read C.J. Cantwell’s CodeRag article, you should now know that I’ve ended my brief time at the new Pied Piper for personal reasons related to my cholesterol levels and my former blood boy. For any business inquiries related to Pied Piper, you should reach out to the founder and CEO, Richard Hendricks – richard@piedpiper.com Do not try to contact me while I pursue spiritual wellness. Update Database Add Sales Lead When your existing customers change jobs that’s a big deal. Maintain account continuity with reply data.
  • 7. You could do all this manually… You’ll just need to review thousands of emails each week marketing@b2b.com 1-20 of 7,548 Unread Automatic Reply: B2B Campaign Stacy has left the company… Automatic Reply: B2B Campaign Please contact Steve who is… RE: B2B Campaign Hi Jennifer, I’m interested in a demo of… Message Undeliverable (Failure) Delivery has failed to this… Automatic Reply: B2B Campaign I’m OOO this week and… Automatic Reply: B2B Campaign I’m OOO this week and… RE: B2B Campaign Hi Jennifer, Can you send me more info on… Message Undeliverable (Failure) Delivery has failed to this… Automatic Reply: B2B Campaign I no longer work at PiedPiper…
  • 8. Or, you can have Siftrock handle it automatically… it even integrates with your MAP marketing@b2b.com 1-20 of 7,548 Unread Automatic Reply: B2B Campaign Stacy has left the company… Automatic Reply: B2B Campaign Please contact Steve who is… RE: B2B Campaign Hi Jennifer, I’m interested in a demo of… Message Undeliverable (Failure) Delivery has failed to this… Automatic Reply: B2B Campaign I’m OOO this week and… Update Database Automatic Reply: B2B Campaign I’m OOO this week and… Message Undeliverable (Failure) Delivery has failed to this… Automatic Reply: B2B Campaign I no longer work at PiedPiper…Add Sales Lead Forward to Rep