Copywriting for Recruiters: 5 Fast Fixes
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Recruiters write a lot. But what writing training do recruiters get? These 5 copywriting techniques can help you start writing stronger recruitment messages starting today.
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Copywriting for Recruiters: 5 Fast Fixes
- 1. Copywriting for Recruiters 5 Fast Fixes
- 3. What do you write? Job descriptions / Job postings / Tweets / LinkedIn updates / Sponsored posts / Facebook posts / Instagram captions / InMails / Cold emails / Offer emails / Negotiation emails / Scheduling emails / Emails to hiring managers / Decline emails / Blog posts / Employer brand content / Careers website copy
- 5. Recruiting = copywriting Good copy gets someone to do something
- 6. Recruiting = copywriting user curious about your company Good copy gets the career site visitor to look at openings Good copy gets someone to do something Good copy gets the potential applicant to apply Good copy gets the candidate to seriously consider your company Good copy gets the hiring
- 7. What writing training do you get?
- 8. What writing training do you get?
- 10. ➊ Why fix it ➋ Before & after ➌ How to try it ➍ Practice exercises 5 fast writing fixes for recruiters
- 12. ➊ Write it like you’d say it
- 13. ➊ Write it like you’d say it WHY I’d rather talk to a ✔ person ✘ organization
- 14. ➊ Write it like you’d say it BEFORE The ideal candidate excels in a fast-paced work environment.
- 15. ➊ Write it like you’d say it AFTER You love it when things get busy.
- 16. ➊ Write it like you’d say it BEFORE If no current listings match your qualifications, submit a general application for consideration on future openings.
- 17. ➊ Write it like you’d say it AFTER Don’t see a job for you? Apply anyway. We’ll automatically consider you for future openings.
- 18. ➊ Write it like you’d say it TRY IT Say your message out loud Type what you say
- 19. ➋ Talk about “you” not “we”
- 20. ➋ Talk about “you” not “we” WHY ♡ myself
- 21. ➋ Talk about “you” not “we” BEFORE Our team is top notch.
- 22. ➋ Talk about “you” not “we” AFTER You’ll join a top notch team.
- 23. ➋ Talk about “you” not “we” BEFORE We’re hiring a senior software engineer at ACME Tech and I noticed your credentials match our requirements …
- 24. ➋ Talk about “you” not “we” AFTER Your credentials are a strong match for the senior software engineer opening here at ACME Tech …
- 25. ➋ Talk about “you” not “we” TRY IT Start sentences with “you” 5 you’s to 1 we Say their name
- 27. ➌ Turn features into benefits WHAT Feature = what the job offers Benefit = how it improves my life
- 28. ➌ Turn features into benefits WHY Features describe, benefits sell
- 29. ➌ Turn features into benefits BEFORE With our remote work program, you can work from home 3 days a week.
- 30. ➌ Turn features into benefits AFTER Spend more time with your family and less time in traffic, 3 days a week.
- 31. ➌ Turn features into benefits BEFORE Responsible for outbound sales
- 32. ➌ Turn features into benefits AFTER Own outbound sales performance
- 33. ➌ Turn features into benefits TRY IT Imagine the candidate saying “so what?” Focus on time, pain, pleasure & identity
- 35. ➍ Format for breezy reading WHY Easier to skim = more likely I’ll read it
- 36. ➍ Format for breezy reading BEFORE At this time, we have filled all openings for this position. However, we are continuing to actively hire and update our listings. We encourage you to apply for any positions that interest you.
- 37. ➍ Format for breezy reading AFTER The position is now filled. We’re still hiring lots, though. Keep watching our website for new listings. Apply again!
- 38. ➍ Format for breezy reading BEFORE Qualifications include two years experience in a talent acquisition capacity, familiarity with introductory social media and internet-based candidate sourcing methodologies, experience utilizing enterprise-level applicant tracking systems, and a
- 39. ➍ Format for breezy reading AFTER You’ve got 2+ years in talent acquisition. Know the sourcing basics. Can find your way around an enterprise ATS. Important: You’re a team player.
- 40. ➍ Format for breezy reading TRY IT Dumb it down! Choose simple words Write short sentences Break up paragraphs Aim for Grade 3 to 5 readability
- 41. ➎ Make the next step easy
- 42. ➎ Make the next step easy WHY Easier to do = more likely I do it
- 43. ➎ Make the next step easy INSTEAD OF Apply now
- 44. ➎ Make the next step easy WRITE THIS Start your application
- 45. ➎ Make the next step easy INSTEAD OF Learn more about our company.
- 46. ➎ Make the next step easy WRITE THIS 87% of employees would recommend working here to friends. Discover why.
- 47. ➎ Make the next step easy TRY IT What action do you want? Can you: Break out a first step? Reduce the effort required? Increase the appeal?
- 48. ➊ Write it like you’d say it ➋ Talk about “you” not “we” ➌ Turn features into benefits ➍ Format for breezy reading ➎ Make the next step easy 5 fast writing fixes for recruiters
- 49. Copywriting for recruiters Hands-on workshop ➊ Fast writing fixes ➋ Use structure to persuade ➌ Write JDs, emails & social ➍ Tackle problems & bad news ➎ Shortcuts & tools