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Email Marketing Getting Started Guide

This email marketing getting started guide provides tips for new email marketers. It recommends sending email for lead generation during economic downturns. It stresses using email service providers, ensuring high deliverability, using good design practices, and growing an email list. The guide suggests focusing on choosing a service provider, deliverability, design, and growing subscriber lists to succeed with email marketing.

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Email Marketing Getting Started Guide Steve Lionais slionais@isl.ca Twitter: slionais
Photo: Flickr user SC Fiasco Why Send Email?
Lead Generation
The Economy Photo: Flickr user kevindooley
Email Service Providers
Photo: Flickr user kamshots Deliverability
Photo: Flickr user NDevilTV Influence Performance
Email Design Photo: Flickr user benjaminlansky
Send Lots of Email Photo: Flickr user Charles Williams
Grow Your List Photo: Flickr user brandi666
Photo: Flickr user Newsbi Pix • Service Provider • Deliverability • Good Design • List Growth
slionais@isl.ca www.slideshare.net/slionais

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Email Marketing Getting Started Guide

Editor's Notes

  • #3 Easy to get started Cost Effective Relationship Management Lead Generation Direct Marketing/Sales $48.29 ROI (DMA)
  • #9 Reporting Tools Dedicated IP Address SPF and Sender ID compliance ISP and mailbox relations Text & HTML
  • #15 Mailing behaviour SPAM Score List Maintenance White List/Black List Utilize Test Accounts Return Path
  • #16 Relevancy Frequency Segmentation Customer Choice From Name & Address Subject Line Design
  • #20 Newsletters Marketing Offers Reminders Confirmations Transactional Msgs with Cross promotion Automate Program Test & Measure
  • #21 Co-registration Go Social PPC Campaigns Offline (Trade shows, face to face, sales staff) Provide Value Be Bold with your ideas