Email marketing is a tool that allows businesses to provide information about offers using permission-based email communications. It involves defining campaign objectives, identifying the target audience, planning communication activities, and creating email content. While email marketing will continue to be optimized, companies must take care to avoid spam and only email customers who have opted in.

1. Email Marketing
Mario Lambertucci - 1010924

2. What is “email marketing”?
• A tool that gives the opportunity to provide useful information
about what a business has to offer.
• Email marketing strategy as a form of “permission marketing”.
• 1.4 billiard users have at least one email address.

3. Email Marketing Strategies
• Direct Email Marketing (DEM)
• Newsletter
• Transactional emails (automatic emails)

4. How to start an email
marketing campaign
1. Define objectives
2. Identify target audience
3. Communication activity planning
4. Identify the content of email

5. Conclusion
• The use of email as a marketing
tool will be more and more
optimized and integrated into
company's digital strategy.
• There are still many companies
that fall into trivial errors such as
spam, acquisition database of
contacts without having
previously requested permission.