The business proposal outlines plans to create a new ski and snowboard company based in Denver, Colorado. The company will focus on providing high-end rental services, lessons, and apparel. The estimated startup cost is $10 million. An analysis of competitors found that the ski industry is growing and offers opportunities in rental and retail services. The proposal seeks to differentiate the company through an exceptional customer experience and expanding to multiple store locations within 10 years.

1. Business proposal by:
Daniel Ducic, Elsie Cardenas, Devon Zielinski, Jenny Ngo

2. Proposal
 Create a new Ski and Snowboard Company based in
Denver, Colorado
 Focus on providing high end services and products
 Estimated Cost: 10 million

3. Benefits
 High margin items such as Apparel and Gear for
guaranteed profitability
 Rental services for Snowboards, Skis and Snowmobiles
 Instructor Classes and Private Lessons

4. Porters Five Forces
 Buyer Power: High
 Supplier Power: High
 Threat Of Substitute Products: Low
 Threat Of New Entrants: High
 Rivalry Among Competitors: High

5. Websites Analyzed
www.buckmans.com
http://www.pedigreeskishop.com/
http://www.burton.com/snowboard-gear/root,default,sc.html
http://www.usoutdoorstore.com/

6. Elskiskis’ Company Website
 Homepage

7. Ratings
Company
Name
Website
Content
Ease of
Navigation
Site
Appearance
Product
Strength
Integration
with Social
Networks
First
Impression
Overall
Buckmans 9 10 9 10 6 9 9
Pedigreeski 5 10 9 3 10 5 7
Burton 9 10 9 10 7 9 9
US Outdoor 9 9 9 10 8 9 9

8. Industry Overview
 Demographic of skiers and snowboarders is 25-33.
 High margin levels in apparel, as well as increased
sales in apparel.
 Leisure ski trips have seen a 15% increase over the last
few years

9. A Growing Industry
Season 2006/2007 2007/2008 % Change
Number of
Visitors to
Ski Resorts
55.1 Million 60.1 Million +6.1%

10. Goals
 Unique Shopping Experience
 Extraordinary Customer Service
 90% Awareness in First Year
 Increase Net Operating Profit (NOP) 10% year over
year
 Expand to 5 stores within 10 years

11. Potential Kiosk Locations
Aspen Vail Breckenridge
Services Include:
Private Lessons
Rental Reservations
Check-ins
Purchase Products

12. Final Thoughts
 Estimated cost of 10 million
 Industry is growing due to lower age demographic
 High chance of success due to high margin products
and services