Mastering the elevator pitch. Questions to help you apply the right pitch to win the right clients.

2. Getting someone to care about you enough to want to
do business with you

3. Personalize the problem and give them a
solution

4. Show credibility – who else have you fixed this
problem for?

5. Not too much selling, No NDA signed yet. Confidently
show that you are right person for the job, nothing more.

6. Reason has to be clear- I want money, I need a
job, Let them know exactly what you want

7. You are trying to win over someone’s trust. Be
yourself, make a mistake laugh and start again.
Don’t sound like a recording.

8.  Barak Obama (Brand)
 No change? (Asking the right question)
 Rhyme (Screw it, just do it –Virgin group)
 Subject line (Promise or Benefit)- Are you the
next BIG IDEA?
 Twitter pitch (140 characters of less)
 Story form
 Elevator pitch

9.  Once upon a time……………Every
day…………..One day……………………Because
of that……………………..Because of
that………………..Until finally…………………

11.  We can’t all pitch big leagues immediately.
 Start small, get some feedback and try again.
 Keep perfecting your pitch (Rehearse, Record, Review)