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ELECTRICAL
EQUIPMENT LTD.
GROUP MEMBERS:
SANTOSH VADDEPALLI – 229
SHRUTI VASHI – 230
MADHURI ZAVERI - 231
NEERAJ MOHOTA - 254
SHRENIK - 255
CASE BACKGROUND
Suresh Kumar - Regional Marketing
 Manager - Eastern Region (RMM-E) of EEL
Pradeep Dasgupta - Sales Engineer, EEL-
 kolkata
Murli Bhasin - General Manager
 ( Materials ) of Voltas Ltd
 Voltas acquired order for 10 pump sets from
  Eastern Coalfields.

 EEL had already sent quotation for supply of 10 flame-
  proof motors.

 20% discount on basic price was already given.

 12% more Discount was offered in negotiation.

 Competitors for EEL in dealing with Voltas were
  Siemens, ABB and Kirloskar.

 12-18 months warranty, free after sales service for the
  same period offered by EEL.
ARE YOU SATISFIED WITH SURESH
KUMAR’S NEGOTIATION WITH VOLTAS?
Yes
Business with Voltas was important.
Would have given less discount.
Thought for the benefit of both the
 companies.
As both companies were on thin margins,
 12% discount was appropriate.
HOW DIFFERENTLY YOU WOULD HAVE
CONDUCTED THE NEGOTIATION?
We would have given less discount in the
 start.
Try to give discounts in others like freight.
Explained benefits of dealing with EEL for
 long term relationship.
Give offers in after sales service.
Electrical equipment ltd

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Electrical equipment ltd

  • 2. GROUP MEMBERS: SANTOSH VADDEPALLI – 229 SHRUTI VASHI – 230 MADHURI ZAVERI - 231 NEERAJ MOHOTA - 254 SHRENIK - 255
  • 3. CASE BACKGROUND Suresh Kumar - Regional Marketing Manager - Eastern Region (RMM-E) of EEL Pradeep Dasgupta - Sales Engineer, EEL- kolkata Murli Bhasin - General Manager ( Materials ) of Voltas Ltd
  • 4.  Voltas acquired order for 10 pump sets from Eastern Coalfields.  EEL had already sent quotation for supply of 10 flame- proof motors.  20% discount on basic price was already given.  12% more Discount was offered in negotiation.  Competitors for EEL in dealing with Voltas were Siemens, ABB and Kirloskar.  12-18 months warranty, free after sales service for the same period offered by EEL.
  • 5. ARE YOU SATISFIED WITH SURESH KUMAR’S NEGOTIATION WITH VOLTAS? Yes Business with Voltas was important. Would have given less discount. Thought for the benefit of both the companies. As both companies were on thin margins, 12% discount was appropriate.
  • 6. HOW DIFFERENTLY YOU WOULD HAVE CONDUCTED THE NEGOTIATION? We would have given less discount in the start. Try to give discounts in others like freight. Explained benefits of dealing with EEL for long term relationship. Give offers in after sales service.