Suresh Kumar, the Regional Marketing Manager of Electrical Equipment Ltd. (EEL) negotiated a deal with Voltas Ltd. to supply 10 flame-proof motors. EEL had already given a 20% discount on the basic price in their initial quotation. In negotiations, Suresh offered an additional 12% discount to secure the order over competitors like Siemens, ABB, and Kirloskar. As part of the deal, EEL also offered a 12-18 month warranty and free after-sales service for the same period.