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WELCOME TO MY PRESENTION
IUBAT—International University of Business Agriculture and Technology
Leon Kumar Das
leonkumardas@gmail.com
Presentation On
Elasticity of Demand of “Dettol soap &
Lifebuoy-Hand-Sanitizer”
Name of Group – “The Black Dread”
Participant
Name ID Section Program
Leon Kumar Das 19111037 D BATHM
Mithun 18211013 D BATHM
Anika Tabassum Mukta 20102111 D BBA
S.M. Sujon Ahammed 18311013 D BATHM
Romjan Shaikh 18107066 D BSME
Introduction
What is Elasticity of Demand ?
• The Elasticity of Demand measures the percentage change in quantity
demanded for a percentage change in the price. Simply, the relative
change in demand for a commodity as a result of a relative change in
its price is called as the elasticity of demand.
The source
• The Unilever Bangladesh website.
• The E-commerce in Bangladesh Platform (Daraz , Evaly , Chaldal) etc.
• The local Shops.
Objectives
• In the covid-19 situation we can see The Doctor and specialist they
are given advice to protect our life from the virus using the mask and
wash or clean our hand again and again . But we can see The Demand
of Hand-Sanitizer and shop is very high than the normal following
days and also price also high.
Calculation for Lifebuoy-Hand-Sanitizer
• P1 (Old price) = 100bdt
• Q1 (Old demand) = 2 million
• P2 (New price) = 120bdt
• Q2 (New demand) = 5 million
Therefore, change in price of Lifebuoy-Hand-Sanitizer is,
P = P2-P1
P = 120-100
P = 20
Similarly, change in quantity demand of Lifebuoy-Hand-Sanitizer is,
Q = Q2-Q1
Q = 50000000-2000000
Q = 3000000
So, price elasticity of demand for Lifebuoy-Hand-Sanitizer is,
Ep = (3000000/20) × (100/2000000)
Ep = 15000 X 0.00005
Ep = 0.75
[So, this product is perfectly inelastic demand
Calculation for Dettol soap
• P1 (Old price) = 45bdt
• Q1 (Old demand) = 5 million
• P2 (New price) = 50bdt
• Q2 (New demand) = 8 million
Therefore, change in price of Dettol soap is,
P = P2-P1
P = 50-45
P = 5
Similarly, change in quantity demand of Dettol soap is,
Q = Q2-Q1
Q = 80000000-5000000
Q = 3000000
So, price elasticity of demand for Dettol soap is,
Ep = (3000000/5) × (45/5000000)
Ep = 600000 X 0.000009
Ep = 0.54
[So, this product is perfectly inelastic demand
50
100
150
L
Year Price per Lifebuoy-Hand-Sanitizer Quantity Demand
2019 100 2000000
2020 120 5000000
Year Price per Dettol soap Quantity Demand
2019 45 5000000
2020 50 8000000
Result
• The results show that, the elasticity of demand of Lifebuoy-Hand-
Sanitizer is higher than the Dettol soap . Here we can see that people
show more responsiveness on the changes in price Lifebuoy-Hand-
Sanitizer as compared to that the Dettol soap.
Conclusion
• Finally, from the slide we, can see that important changes occurred in
the amount of Quantity demand of Lifebuoy-Hand-Sanitizer and
Dettol soap due to the change in price. we can that those two
products has a strong customer base.
Elasticity of Demand

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Elasticity of Demand

  • 1. WELCOME TO MY PRESENTION IUBAT—International University of Business Agriculture and Technology Leon Kumar Das leonkumardas@gmail.com
  • 2. Presentation On Elasticity of Demand of “Dettol soap & Lifebuoy-Hand-Sanitizer”
  • 3. Name of Group – “The Black Dread” Participant Name ID Section Program Leon Kumar Das 19111037 D BATHM Mithun 18211013 D BATHM Anika Tabassum Mukta 20102111 D BBA S.M. Sujon Ahammed 18311013 D BATHM Romjan Shaikh 18107066 D BSME
  • 4. Introduction What is Elasticity of Demand ? • The Elasticity of Demand measures the percentage change in quantity demanded for a percentage change in the price. Simply, the relative change in demand for a commodity as a result of a relative change in its price is called as the elasticity of demand.
  • 5. The source • The Unilever Bangladesh website. • The E-commerce in Bangladesh Platform (Daraz , Evaly , Chaldal) etc. • The local Shops.
  • 6. Objectives • In the covid-19 situation we can see The Doctor and specialist they are given advice to protect our life from the virus using the mask and wash or clean our hand again and again . But we can see The Demand of Hand-Sanitizer and shop is very high than the normal following days and also price also high.
  • 7. Calculation for Lifebuoy-Hand-Sanitizer • P1 (Old price) = 100bdt • Q1 (Old demand) = 2 million • P2 (New price) = 120bdt • Q2 (New demand) = 5 million
  • 8. Therefore, change in price of Lifebuoy-Hand-Sanitizer is, P = P2-P1 P = 120-100 P = 20 Similarly, change in quantity demand of Lifebuoy-Hand-Sanitizer is, Q = Q2-Q1 Q = 50000000-2000000 Q = 3000000 So, price elasticity of demand for Lifebuoy-Hand-Sanitizer is, Ep = (3000000/20) × (100/2000000) Ep = 15000 X 0.00005 Ep = 0.75 [So, this product is perfectly inelastic demand
  • 9. Calculation for Dettol soap • P1 (Old price) = 45bdt • Q1 (Old demand) = 5 million • P2 (New price) = 50bdt • Q2 (New demand) = 8 million
  • 10. Therefore, change in price of Dettol soap is, P = P2-P1 P = 50-45 P = 5 Similarly, change in quantity demand of Dettol soap is, Q = Q2-Q1 Q = 80000000-5000000 Q = 3000000 So, price elasticity of demand for Dettol soap is, Ep = (3000000/5) × (45/5000000) Ep = 600000 X 0.000009 Ep = 0.54 [So, this product is perfectly inelastic demand
  • 11. 50 100 150 L Year Price per Lifebuoy-Hand-Sanitizer Quantity Demand 2019 100 2000000 2020 120 5000000
  • 12. Year Price per Dettol soap Quantity Demand 2019 45 5000000 2020 50 8000000
  • 13. Result • The results show that, the elasticity of demand of Lifebuoy-Hand- Sanitizer is higher than the Dettol soap . Here we can see that people show more responsiveness on the changes in price Lifebuoy-Hand- Sanitizer as compared to that the Dettol soap.
  • 14. Conclusion • Finally, from the slide we, can see that important changes occurred in the amount of Quantity demand of Lifebuoy-Hand-Sanitizer and Dettol soap due to the change in price. we can that those two products has a strong customer base.